In this presentation I will outline what Pendo is, what the assignment is and how to get started. On the basis of this information a group of PREMIUM students will start implementing the assignment. For more information: Pendo http://www.pendo.cc Premium http://edlab.nl/excellence/premium/ Maastricht University http://www.maastrichtuniversity.nl

1. pendo
social marketplaces made simple

2. Kick-Off Meeting Premium
• Pendo
• Assignment
• Get started

4. Pendo as service
• Idea
• Platform
• Market
• Target Group
• Accounting

5. Idea
Money : Commercial Economy = Pendo : Social Economy
Idea that by consciously designing an exchange mechanism one can stimulate a
particular kind of human attitude or relationship.
Effects are always a function of the design

7. Idea
A robust, user friendly and secure state of the art web
infrastructure that allows for the setup and maintenance of
local exchange networks (Gultures) by people who have no
technical skills nor a lot of time to do maintenance and
moderation.

8. Imagined dichotomy
National Currency
(Competitive and Scarce)
Individual Agent/Consumer
Commercial transaction
Social
Economy
Complementary Currencies
(Cooperative and Sufficient)
Friend/Family/Kinship group
Community exchanges
Commercial
Economy

9. Platform
• Schemata
• Marketing Page
• Exchange Account
• Community page (Gulture)

10. Schemata
GultureGulture Gulture
Pendo
Member Member
Member
Public Gultures Private Gultures
Member Member Member
Member Member
Member

11. Purpose or Unique Selling points
Policy | How it works | What you can do with it
Sign Up and Examples

12. User Account Setting
Account Statement and Overview
Public Profile Page
Inventory of your Offers and Desires
Transaction module

13. List of Users
List of Offers and Desires
Individual Offer or Desire

14. Target groups
Willingness to join Pendo depends largely on social and
economic believes and the social environment

15. Target groups
• Businesses (Authenticity, Biological and Local Feel
Good, Ecological Awareness,…)
• Organisations (Sustainability, Social cohesion,
education, governmental, not for profit,…
• Platforms (Sharing Economy, Peer-2-Peer, Community
and Neighbourhood )
• Individuals (All above)

16. Examples
http://economyofhours.com/

17. Examples
https://samen-doen.nl/

18. Examples

19. Examples
http://elisehelpt.nl

21. Assignment
Develop a use-case for a Community (Gulture) in the
form of an experiment/field trial

22. Assignment
Develop a use-case for a Community (Gulture) in the
form of an experiment/field trial

23. Assignment
• Recruit subjects/participants and engage the
community in your setup
• Investigate subjects/participant’s effect on their self-
confidence and financial well-being
• Document the process, analyse results and present
the outcome

24. Requirements
• Community around a Creative/Attractive purpose
(Faculty clash, Basic Income,…)
• Min. 80 participants who commit to min. 4 hours per
month of communal work
• Minimum of five meet-ups with participants during the
process
• Top down approach (include businesses and
organisations)

25. Process
• Initiation and starting phase (max 2 weeks)
• Design and preparation phase (max 2-3 weeks)
• Realisation and execution phase (min 8-10 weeks)
• Consolidation phase (max 2 weeks)

26. Initiation and starting phase
• Deliverables
• Engage the community (setup your account, add min. 3 offers and desires and
conduct 7 exchanges of which three must be with members other then the team)
• Watch a list of video clips to get into the theme of this project (see via Twitter
https://twitter.com/inPENDOwetrust)
• Write one blog post (max 700 words) and publish it on www.pendo.cc
• max. 1000 words: Exploration with individual plan and diagram
• PK style presentation (20 seconds per slide max 20 slides) Each member
develops her/his own proposal and presents it. The team together with the client
chooses the best idea. This idea will be the project the team will work on.
Criteria: Originality, Feasibility, Impact

27. Individual Proposal
• How to start?
• Create initial overall aim & potential objectives
• Map the potential end-user & partners
• Sketch the Gulture model (currency model)
• Sketch the setup within the requirements
• Provide rough estimate of the costs and write a basic
project plan

29. Design and preparation phase
• Deliverables
• Concept plan as detailed as possible
• Time plan / Project plan
• Budget plan (Deadline 5. February; 350 Euro please see PREMIUM Student
Handbook) Additional Budget needs? SWOL Grant Proposal
• Technical requirement document with a detailed list of things you need to get
it done and a description of how you get it
• Research material (questionnaire, interview structure, data sets)
• This stage depends on the idea choose in the previous stage. From this stage
onwards you will work as a team with roles and responsibility. One of you will be
in the lead with the communication for the client.

30. Team proposal - 2nd Phase
• How to start?
• Invite end-user & partners to help with the design process
• Find common base between stakeholders
• Identify feasibility issues for the next phase
• Create milestone plan, funding overview, implementation and research plan
• Describe the concept as specific as possible (think about technical aspects
you want or need)
• Consolidate partnerships
• Validate your research questions and methodology

32. Realisation and execution phase
• Deliverables
• Activate admin systems + training
• PR and marketing campaigns
• Sign-up of pilot end-users
• Research activities (online-offline)
• Stimulate currency circulation
• Mid-Term presentation for the PREMIUM and the WORKSHOP organised
by the Client (and another group of students in April)
• Regular monitoring reporting and sharing of results online

33. Team proposal - 3rd phase
• How to start?
• Develop and dissemination of PR and marketing
materials
• Organise Publicity campaigns and write press releases?
• Setup and execute promotional and introductory
events
• On-going support

35. Consolidation phase
• Deliverables
• Gathering and analysing research results.
• Consolidating of all recorded material
• Summary with recommendation/reflection of max
1400 words to the client

36. Your Resources
• Premium budget: 350 Euro | Additional budget via SWOL
• Client as co-creator for graphical, technical and
networking support
• Supervisor for research support
• University and PREMIUM supports you
• Access to material (Dropbox: 1 book and background
literature)

38. Accounting System
Provider Receiver
Every member starts with zero

39. Accounting
Provider Receiver
debit or
negative balance
credit or
positive balance

40. Accounting
debit or
negative balance
credit or
positive balance
Total amount is always zero

41. Transaction
Provider Receiver

42. Transaction
Provider Receiver
Service
Debit request

43. Transaction
Provider Receiver
Service
Debit request
Consumes
Approves

44. Pricing
1 Pendo = 1 Euro
It is not allowed to exchange Pendo for Euro

45. Dynamics
Providers have no claim to Receivers.
Receivers have no obligation to Providers.
Provider Receiver

46. Dynamics
Provider ReceiverCommunity
positive balance = claim to the community
negative balance = obligation to the community

47. Risks
• Increasing accumulation of credits
• Increasing accumulation of debits
• Default of members (with negative or positive balance)
• Speculation and Inflation

48. You
Problem:
You have a high positive balance but no
service you want is offered by anyone in
your community

49. You
Solution:
Find a person that can provide services
and is willing to accept Pendo in return.
Other
Other

50. You
Problem:
You accumulated a high debit to the point
where providers refuse you to go even more
into debit.

51. You
Solution:
Ask what others need and provide
services that are demanded by your community.
Other
Other

52. You
Problem:
You close your account. The account has
a negative balance as a result from
services you consumed from the community.

53. You
Solution:
There is no solution. Because
there is no problem.

54. Every positive balance is backed up
by a service already provided.
The individual provider does not suffer a loos.
Other

55. The community looses a source of value
and
carries a negative balance as an indicator of
its health status.
Community

56. Beyond basic accounting
• All variable (credit limit/debit allowance/interest rates/
demurrage/conversion (euro-pendo<>)
• Basic income or make everyone in a closed Gulture a
millionaire via fiat lux
• Full control over membership

58. Get started
• Expectations and success
• Achieve feasible results; work as team; be
practical and aware of workflow change; have
fun; induction as research method
• Deliverables (first phase)
• Sign up and start trading; Get on twitter; Watch
clips and develop your idea
• Communication/practical info
• meeting can be scheduled; in phase 2 weekly or
bi-weekly sprints;

59. Questions?