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Hyper Local update: 20 key developments, April - May 2011

A personal take on hyper-local developments in the UK and USA. These slides include developments I thought were noteworthy in April 11 - May 11. Would very much welcome comments, feedback and suggestions.

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Hyper Local update: 20 key developments, April - May 2011

  1. 1. Hyper-Local Media Update:Emerging activity and evidence April 11 - May 11<br />A personal take on things of note in the past couple of months<br />Damian Radcliffe, 16thJune 2011<br />Comments and feedback welcome:<br />damian.radcliffe@ofcom.org.uk<br />damian.radcliffe@gmail.com   @mrdamian76 <br />
  2. 2. Background<br />This is an update to a number of previous packs looking at the UK and US hyper-local scene:<br />http://www.slideshare.net/mrdamian/intro-to-hyperlocal-full-12-inch-version<br />http://www.slideshare.net/mrdamian/hyper-local-update-dec10-and-jan11<br />http://www.slideshare.net/mrdamian/hyperlocal-update-feb-11-and-march-11<br />These slides are by no means intended to be comprehensive, but cover some of the key hyper-local <br />developments I’ve spotted in the last couple of months. <br />Everything here is in the public domain, but these slides endeavour to bring examples and stories <br />together; as well as possible include some things you may have missed. <br />All content is referenced so you can go and read original articles for yourself if you want.<br />As ever, I’m sharing this to get feedback and suggestions – so do send them! <br />Any omissions, errors or mistakes are mine, and mine alone. <br />Thanks for reading! <br />
  3. 3. Ten other useful things from the UK<br />
  4. 4. 1. Guardian Local closes<br />The Guardian announced it the closure of its local news websites (Leeds, Cardiff, and Edinburgh). <br />Meg Pickard, head of digital engagement, wrote that:<br />“As an experiment in covering local communities in a new way, it has been successful and enlightening. Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form.”<br />Source:http://bit.ly/hbtSJy<br />Sarah Hartley used Storify to show some of the reaction to the story: http://bit.ly/mcDskp<br />Whilst writing on PaidContentRobert Andrews commented: <br />“Despite years of talk, hyperbole and failed experiments in “hyperlocal” journalism, which has been championed by many including the Guardian Local staff, there remain few concrete examples of formalised such efforts becoming commercially sustainable. … GNM’s decision may be one more indication that there is no future for industrialised “hyperlocal” journalism.”<br />Source: http://bit.ly/fmUxl5 <br />
  5. 5. 2. Huff Po UK coming July 2011...<br />Arianna Huffington, co-founder of the <br />Huffington Post news and opinion site, has <br />confirmed that it will launch a UK edition in July. <br />She made the announcement as the site,<br />launched a Canadian edition, its first outside <br />the US. <br />The president and editor-in-chief of the <br />Huffington Post Media Group said: <br />“This is the first in a series of our international expansion, the next being in England in July, then we’re going to Latin America to launch in Brazil. Our goal is to keep growing, expanding in all areas, <br />and producing a real 21st century media company across all platforms and on every subject.” <br />Source: http://thetim.es/l9X8Hj<br />As part of AOL's $315 million puchase for HuffPo earlier this year, Arianna Huffington retained editorial control of HuffPo, as well as assuming responsibility for AOL's existing sites, including tech blog TechCrunch, citizen-journalism site Seed, and local-news site Patch.<br />Source: http://slate.me/h9c6Ik<br />
  6. 6. 3. Councils and Newspapers<br />The Fulham and Hammersmith Chronicle has signed a six-year deal with Hammersmith and Fulham Council to publish public notices and other advertisements. <br />This follows the authority axing its fortnightly H&F News, a move strongly campaigned for by the paper, and the publication of a new publicity code for English councils which came into effect on 1st April 2011. <br />Source: http://bit.ly/lMNCdt<br />----------------------<br />A BBC report found that councils in Scotland have cut 'millions of pounds' of newspaper recruitment advertising in the past three years, following 2008's launch of dedicated website myjobscotland.gov.uk. <br />The article found that previously jobs were 'routinely advertised' in key titles such as the Herald, Scotsman or the Press and Journal, but this was no longer the case, adding to the revenue declines facing some publications north of the border.<br /> Source: http://bbc.in/l94KrI<br />
  7. 7. 4. <br />Local Newspaper Week is:<br /> “An annual celebration of the strength of regional and local press in the UK.”<br />In an article written to mark Local Newspaper Week Prime Minister David Cameron wrote:<br />“Local newspapers are hugely important to our country - for two good reasons. <br />First, they strengthen our democracy, holding the powerful to account. <br />Whereas national newspapers can focus on the bigger picture, it’s local papers that often <br />really analyse the detail of what central and local government is doing and the <br />impact their policies have on the ground….”<br />“Second, local papers are hugely important in helping to build a bigger, stronger <br />society. There is a massive gap between the state on the one hand, and the <br />individual on the other, and local papers help fill the space in between, <br />galvanising readers into action. That could be by campaigning on local issues, <br />highlighting local clubs, groups, businesses and societies and encouraging <br />people to get involved, or championing local people who are playing their part <br />to make their community a better place. By shining a spotlight on this good <br />work, local papers persuade others to do more - and I want to see more of it.“<br />Source: http://bit.ly/m71SYH<br />
  8. 8. 5. Top Ten local newspaper facts (Part One)<br />There are 1200 regional and local newspapers and 1400 associated websites in the UK. (Newspaper Society) <br />Local press is the UK’s most popular print medium, read by 38 million people a week. (BMRB/TGI 2010) <br />Local newspapers (60 per cent) are the first media people turn to raise awareness of a local issue or problem. <br />(TNS-RI Omnibus/NS 2010) <br />4. Thirty four million unique users rely on their local newspaper websites every month. (Newspaper Society) <br />5. More than 70 per cent of people act on the <br />advertisements in local newspapers. <br />(GfKNOP/the wanted ads I) <br />Source: http://bit.ly/iwp4Pz<br />
  9. 9. Top Ten local newspaper facts (Part Two)<br /> 6. More than 6,100 local newspapers are sold or distributed in the UK every minute. <br />(Advertising Statistics Yearbook) <br />Local media employs over 30,000 people including 10,000 journalists. <br />(NS) <br />Eighty-five per cent of local newspaper readers in Britain say it is important that their local paper keeps them informed about local council issues. <br />(TNS-RI Omnibus/NS 2010) <br />Newspaper (30 per cent) and TV advertising (56 per cent) have more impact upon consumers than magazines (17 per cent), radio 15 (per cent), and outdoor (15 per cent).<br />(Deloitte/YouGov 2010). <br />Local press is the most effective media channel for generating word of mouth conversations. <br />(IPA Touchpoints 3 2010)<br />Source: http://bit.ly/iwp4Pz<br />
  10. 10. 6. Regional press being left behind?<br />A new report from media analysis firm Enders, suggested regional press consolidation is <br /> 'inevitable‘. It predicted ‘even fewer massive corporate entities, perhaps as a few as one or two within a few years’ and a ‘long tail of small players’.<br />This was all in the context of a media bounceback which has seen ‘regional press left behind’ with the report clearly stating: ‘Growth in advertising for TV and the largest popular newspapers has not spread to local media’.<br />The regional press has suffered ‘declines in recruitment, auto and retail in 2010 despite colossal falls the previous year’. <br />Since 2006, the largest businesses have suffered 20% decline in annual profits .<br />Moreover: “Publishers have engaged in various brand extensions, yet digital and other revenues remain stubbornly low.”<br />Sources: http://bit.ly/gEhafjand http://bit.ly/lMbP5G<br />
  11. 11. 7. Local content in other languages<br />A while ago I asked for help on twitter to help identify some local websites with content in other <br />languages. I’m grateful to a number of people for their help with this including: <br />@foodiesarah @mike_rawlins @getgood @sarahkatenorman and others listed below. Thank you!<br />The Turkic Language Forum in Leeds is produced by the Azer Turk Association Yorkshire. It came out of a Talk About Local session with a local UK online centre. The group hopes the website will promote the integration of the Azerbaijani community into mainstream communities, whilst also helping preserve, promote and teach the Azerbaijani Turkish language raising awareness of the language in the wider community.<br />-------------<br />In Wisbech the Rosmini Centre, a local community venue features material in Polish as well as in English on its website. The centre provides a range of services to meet the needs of the local community, with Home-Start Wisbech and Fenland Volunteer Centre each having offices at the Centre.<br />A Polish website for people in and around East Riding - http://www.polacygoole.com/ - offers a range of original content which can be translated into other languages. A new site for the Polish community in Hull and the surrounding area, has also recently launched - WWW.HULL.INFO.PL – audiences can post material and read about what is happening in the UK and Poland. <br />
  12. 12. Indigenous languages <br />A number of websites can be found in the Devolved Nations which are solely in indigenous <br />languages, or feature these languages alongside content in English.<br />In Wales, Welsh language sites include: Pendroni, Melysion, Fideobobdydd, Canol Barth, Quixotic Quisling, AdenyddCeltaidd, Daflog, and FelDagrauYn Y Glaw. The recent Wales Blog Awards sought to showcase the best blogging content being produced in Wales (not all of it in Welsh). The judges awarded the Best Welsh Language Blog to Blog Menai with the Pugnacious little trolls video blog being the runner up in this category.<br />Further afield Cainnt Mo Mhàtharoffers videos and audio recordings of Gaelic speakers from Nova Scotia, as well as information about the Gaelic language and culture of that region - with links to Gaelic communities and resources in Scotland such as The Gaelic Village website. This site provides photographs, illustrations, rare books and documents, short films, audio clips, interactive games, comics, and more, in both Gaelic and English.<br /> <br />TalkIrish.com focuses on free learning, acting as a home for students, teachers, and speakers of the Irish language from all over the world can come together to share thoughts and ideas. <br /> <br />The SabhalMòrOstaig College (SMO) - an academic partner within UHI, the prospective university of the Highlands and Islands – provides a list of links to over 700 classified links to pages in and about Irish Gaelic including; newspapers, magazines; radio and television. Another page provides a colourful link to Gaelic on the Web <br />
  13. 13. Traditional media <br />Community Media<br />Ofcom has licensed a number of Community Media stations which includes content in languages other than English and which targets communities for whom English may not be their first language.<br /> <br />Examples include: Radio FAZA in Nottingham which targets the South East Asian community and which broadcasts in 9 different languages or RaidióFáiltein Northern Ireland which is aimed at the Irish language community. <br />Most of these stations have websites, some of which offer content in other languages, links to websites of interest to their target audience (which again may include non English language material) as well as opportunities to listen live or download podcasts.<br />Press and the BBC<br />bbcalba.co.ukprovides online news, weather, learning resources and youth pages in English and Gaelic. <br />As does: bbc.co.uk/radionangaidheal - the website of the national Gaelic radio station from the BBC<br />The Scotsman provides News in Gaelic: http://news.scotsman.com/gaelic.cfm whilst <br />The West Highland Free Press - www.whfp.com features a Gaelic columnist amongst news from the Highlands of Scotland.<br />The Inverness Courier -www.inverness-courier.co.uk – is a local paper which includes Gaelic content, available online .<br />
  14. 14. 8. <br />n0tice.comis an online community notice board. It is very much in beta mode: <br />“we are still actively developing it, so please forgive us when we make mistakes. <br />let us know what works and what doesn't, as this is your space.“<br />Active Locations: London | San Francisco | Oakland | New York City<br />Once you land on the phomeppage you’re asked for your <br />location, the website then feeds back content for near you.<br />Like Foursquare’s Mayor analogy, n0tice has an ‘Editor’ <br />badge which users can gain. As Matt McAlister notes in a <br />detailed summary of how the project evolved: <br />“The first person to post in a particular city becomes the <br />Editor of that city.  The Editor can then be ousted if someone <br />completes more actions in the same city or region.”<br />Read more: http://bit.ly/ilTEgYThanks to Rob Dale for the heads up on this.<br />
  15. 15. 9. Yell results reinforce the rise of digital<br />On 17 May the Yell Group announced their Full Year results. Highlights included:<br />Group revenue of £1,877.6m was down 12.4%.<br />Digital media revenue grew 9.4% to £457.0m or 24.3% of revenue (2010 – 19.6%).<br />Print revenues fell by 18.6% to £1,317.1m. <br />Digital media advertisers grew by 4.5% to 902,000.<br />Print advertisers were down by 9.4% to 1,195,000.<br />Profit after tax of £46.7m was down £0.1m.<br />Over the year, Yell generated over £260m of cash and reduced net debt by almost £330m. It is currently undertaking a strategic review of its operations. The results of this review are expected to be published in early July.<br /> “The digital marketplace is already twice the size of the total print market and some ten times larger than the segments of the print market Yell traditionally addressed.”<br />CEO,Mike Pocock<br />Source: http://bit.ly/lhuKLE<br />
  16. 16. 10. UK ‘Yoof’ sceptical about LBS<br />A study by youth marketing agency Dubit found about half of UK teenagers are not aware of location-based social networking services (LBS) such as Foursquare and Facebook Places, with 58% of those who had heard of them saying they “do not see the point” of sharing geographic information. <br />Source: http://bit.ly/juW8VH<br />Not surprisingly, Foursquare co-founder and CEO Dennis Crowley has a different view. He told the Reuters Global Technology Summit (NB: this wasn’t in response to the Dubit survey)he believes the location-based social network is:<br />“In a position to do something revolutionary for local<br />advertising”, adding: “I think that we will hit our <br />inflection point the same way that Twitter did.<br />I can imagine getting to 100 million users. <br />I can imagine us exceeding that.”<br />Source: http://reut.rs/jmUevz<br />
  17. 17. Ten useful things from across the Pond<br />
  18. 18. 1. Unpaid bloggers sue<br />The Huffington Post and new owner AOL are the subject of a $105m lawsuit by a group of bloggers, who have described themselves as “modern day slaves on Arianna Huffington's plantation". The group, led by blogger and trade unionist Jonathan Tasini, are unhappy that their unpaid work was not recognised financially when the site was sold for $315m. <br />Tasini, the author of 250 unpaid posts, said: "People who create content ... have to be compensated" for their work. <br />The Huffington Post said any class action lawsuit was "completely baseless", adding: "Our bloggers utilise our platform to connect and ensure that their ideas and views are seen by as many people as possible.”<br />Sources: http://bit.ly/huN1Qlhttp://bit.ly/fGr1WY and http://tgr.ph/gwmaDc<br />“Bottom line: the vast majority of our bloggers are thrilled to contribute - and we're thrilled to have them. Indeed, we are inundated with requests from people who want to use our platform. <br />People are looking to join the party, not go home early.”<br />Arianna Huffington quoted in the Telegraph: http://tgr.ph/fNzcjU <br />
  19. 19. 2. Patch keeps growing<br />AOL is to expand its Patch US local news network to 837 sites across more than 20 states, with the launch of 33 new sites and the hiring of around 50 new employees. <br />The new hyper-local sites are part of AOL’s major expansion of editorial operations following February’s $315m acquisition of the Huffington Post. <br />Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, hailed the expansion as: <br />"A way for us to leverage this great network to bring in real-time news. <br />All voices will be welcomed and encouraged if they clear the quality bar - it's not a free-for-all.“<br />Source: http://reut.rs/mvtyZf<br />Patch sites have also introduced blogging for the first time, with each Editor being tasked with recruiting 10 bloggers from their community as part of integration into Huff Po. That’s 8,000 bloggers. Editor in chief Brian Farnham, gave them a week to achieve this target. Source : http://onforb.es/eP2pbA<br />
  20. 20. 3. Hyper-local = fastest growing ad sector<br /><ul><li> BIA/Kelsey forecasts U.S. Local Digital Ad Revenues to nearly double to $42.5B by 2015.
  21. 21. This figures is up from $21.7B in 2010.
  22. 22. The firm’s newly released U.S. Local Media </li></ul> Annual Forecast indicates digital media will <br /> represent 23.6 percent of all local advertising<br />by 2015.<br /><ul><li> BIA/Kelsey Forecasts Local Search </li></ul> Advertising Revenues to Reach $8.2 Billion <br /> by 2015. <br /><ul><li> By 2015, the firm expects 30 percent of </li></ul> search volume will be local in nature. <br />Sources: http://bit.ly/ijQb0Iand http://bit.ly/hVPtgC<br />
  23. 23. 4. Yatown goes into open beta<br />Yatown aims to tap into the estimated 80% of U.S. disposable income spent within 10 miles of the home. <br />“Yatown was born out of our own frustration in connecting to our neighborhoods online. <br />We had to locate obscure mailing lists or antiquated and poorly maintained websites.”<br />“There is no easy way to announce a garage sale to the neighborhood online, no easy way to promote the school fundraiser other than using a mailing list and no easy way to reach out to the neighborhood and campaign for school-funding measures.”<br />(CEO Christopher Nguyen)<br />Source: http://bit.ly/iE3ncG<br />xxx<br />Neighbours will automatically be grouped into neighbourhoods without any special set up required of them. <br />The services is currently available to 192,000 neighbourhoods across the US. <br />
  24. 24. 5. Local Mind expanding<br />Localmind is an iPhone app that allows users to send questions and receive answers from fellow users about what is going on—right now—at a given location. <br />You check in with services like Foursquare, Gowalla, or Facebook Places you become available to be sent a question about that location. <br />The service announced at the O’Reilly Where 2.0 conference that they would soon be <br />available on Android. They’ve also created an API.<br />Source: http://bit.ly/iVgLYY<br />Members of the Localmind community, can earn <br />karma points when they answer questions, or <br />check in, eventually moving up the ranks from being<br />a “Newbie” though to the highest level, (Level 4)<br />where you become a “Localmind Legend”.<br />
  25. 25. 6. More power to your mobile<br />Ovum analyst Carter Lusher estimated the US market for geographically targeted mobile ads could be worth “north of $3bn” by 2014 as marketers have access to richer data. <br />“There are simply more and more devices shipped every day that can be targeted.”<br />Source: http://reut.rs/lA9p3B<br />----------------<br />Location-based media company JiWire released a new report on the mobile shopping trends among the "on-the-go“ audience (users of tablets, smartphones or<br />laptops away from their home /work)<br />79% of these users are <br /> comfortable making purchases <br /> on mobile devices, even for items costing over $1,000.<br />Source: http://rww.to/jCJ63n<br />
  26. 26. 7. Insight into the Local Deals audience<br />
  27. 27. 8. Groupon to go public ASAP?<br /><ul><li>Groupon has filed an S-1hoping to raise $750 in its initial offering. The document shows how quickly the group has grown including:
  28. 28. Increasing revenue from $3.3 million Q2 09 to $644.7 million Q1 2011.
  29. 29. Expansion to 43 countries as of March 31, 2011.
  30. 30. Subscriber base up from 152,203 as of June 30, 2009 to 83.1 million.
  31. 31. Merchants up from 212 to 56,781.</li></ul>Source: http://1.usa.gov/lE03ar<br /><ul><li>But, an article on Short Logic notes:</li></ul>“Given they’re currently losing a staggering $117M per <br />quarter, despite revenues of $644M, they’ll be burning <br />through that cash almost as soon as it hits their account. <br />At the moment, it’s costing them $1.43 to make $1, and <br />it doesn’t look like it’s getting any cheaper.” <br />It concludes: “buyer beware”. <br />Read the full article here: http://bit.ly/kw3F1Q<br />
  32. 32. 9: Google News News about Google<br />Google’s bid to digitise the world’s newspaper archives appears to have ceased. <br />The existing archive of around 2,000 titles will remain online and still searchable, but the search giant has reportedly pulled all development resources and will not be scanning any more titles. <br />See the archive here: http://news.google.com/archivesearch<br />Source: http://tnw.co/ikhe8I<br />-----------------<br />In an interview with TechCrunch, Marissa Mayer, Google VP of Location and Local Services “explained how Google’s location strategy is supported by two pillars: Places and Maps. Instead of launching numerous new location-focused products, it sounds like Google will keep integrating them into these two apps.” <br />At the Social Loco conference she also outlined two new local features: a tablet version of Google Earth for Android, and a new extension of Places called Google Business Photos. The latter allow users to explore the interiors of select businesses in the US, Japan, Australia, and New Zealand (with the pictures taken/commissioned by Google).<br />Visit http://tcrn.ch/k9RKaM for more.<br />
  33. 33. News near you<br />In May Googleannounced the launch of a new U.S English edition feature for mobiles called "News near you". <br />The service works for Android or iPhone users, who <br />– once they have registered their location – can use a <br />default menu to tailor own news feed. <br />Read more: http://bit.ly/kf2eGU<br />Search Engine Land notes:<br />“Google isn’t the first to offer local news like this. <br />Bing’siPhone app also has a section for local news under <br />the “News” tab, and CNN’s iPhone app also offers local news <br />(and weather) via the “My CNN” tab.” <br />Source: http://selnd.com/mEkDwr<br /> Example created for someone <br />in Topeka, Kansas<br />
  34. 34. 10: New from Facebook<br />US websites including the Wall Street Journal, the Washington Post and the Huffington <br />Post have added a new Facebook<br />‘Send’ button, which enables users <br />to privately forward stories to <br />groups, individual friends, or email <br />addresses. The social network said <br />the plug-in could benefit publishers <br />by enabling users to send links <br />without navigating away from <br />their site. (NB: rolled out in the UK too.)<br />Source: http://bit.ly/e7L0Zf <br />Image: http://bit.ly/mlQvKI <br />-----------------------------------------------------------------<br />Facebook Deals which launched in Europe earlier this year is now live in Atlanta, Austin, <br />Dallas, San Diego, and San Francisco. Director of local Emily White said: <br />“We're building a product that is social from the ground up. All of these deals are things you want to <br />do with friends, so no teeth whitening, but yes to river rafting.” Source: http://reut.rs/gMmpvl <br />
  35. 35. Bonus feature: two stories from Europe<br />
  36. 36. Gootip<br />Gootip is a new local Q&A site originating from France. <br />Unfunded from VCs et al, it was founded by ex-PriceMinister alumni Mathieu Bidart, Eric Gagnaire and Thierry Sebba“out of a small garage in the South West of France”. <br />Users ask and answer questions in context of a particular city, town or specific location. <br />Source:http://bit.ly/mUl70j<br />
  37. 37. Google loses appeal in Belgium<br />Google has failed to overturn a ruling banning it from offering links to local newspaper stories in Belgium after the Court of Appeal in Brussels upheld a 2007 court order that the links represented a copyright violation. <br />Copiepresse, which brought the original action on behalf of a number of newspapers, is seeking damages of more than €49m. <br />Google later said it hoped to collaborate with publishers to find “new ways for them to make money from online news”, and added: <br />“We believe that referencing information with short headlines and direct links to the source <br />- as it is practiced by search engines, Google News and just about everyone on the web <br />- is not only legal but also encourages web users to read newspapers online.”<br />Source:http://bloom.bg/jmMwWP<br />
  38. 38. What have I missed? Is this useful?I can’t cover everything, but…. Feedback, suggestions and omissions welcome. Like the Murphy’s, I’m not bitter. <br />Contact me:<br />damian.radcliffe@gmail.com (home)<br />damian.radcliffe@ofcom.org.uk (work) Twitter: @mrdamian76 <br />