Root4 Startup Next Demo Day 2014
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Marcos Quezada, Root4 Co-Founder & CEO, pitching at Startup Next Demo Day. Startup Next is a top pre-accelerator program, with over 40 events running globally this fall to mentor startups. Our Startup Next Demo Day is a private, one-day event showcasing the best startups that completed the Startup Next Program this past spring. 16 teams from across the world presented their startups to Global Accelerator Network member accelerators and local NYC based seed stage funds and Angel Investors. Root4 was selected from a group of startups coming from 27 cities and 12 countries. 400 startups applied and 281 startups were accepted. Just 17 made the cut. http://www.startupnextdemoday.co
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Root4 Startup Next Demo Day 2014
- 1. Mobile advertising that matters Marcos Quezada maq@root4.com @mrcsqzd www.root4.com
- 2. 1. Brand 2. Services 3. Branded Mobile Games & Activities
- 4. Vitalcan Animal´s day campaign Just 3 days of social media engagement on Facebook & Twitter 630 users joined 2 minutes of average real time engagement with the brand 12 Countries +300.000 campaign views on tweets, posts and shares
- 5. Demo Day 2013 $320K 2014 2015 15000 Users Brasil/USA 2016 2012
- 6. ROOT4 TEAM
- 7. ROOT4 TEAM ROOT4 COMMUNITY
- 8. ROOT4 TEAM ROOT4 COMMUNITY ROOTER
- 9. ROOT4 TEAM ROOT4 COMMUNITY ROOTER WORLD
- 10. COMPANIES From Storytelling to Storydoing From Best OF the world to Best FOR the world Meaningful brands outperform stock market by 120% Where do their customers spend the vast majority of their time? $11B were spent on mobile advertising on 2013 CONSUMERS 75% don’t truth advertisement 80% think brands do not improve people’s life 69% would buy from a brand that shows its CSR results Keep their phones within arm’s length 90% of the time For every 10 downloaded Apps, 8 are used once and then deleted
- 11. COMPANIES mobile advertising + reputation
- 12. NONPROFITS promotion + fundraising
- 13. USERS Aspirationals + Social leader 3.0 Source: The 2013 Aspirational Consumer Index. GlobeScan, SustainAbility, and BBMG
- 14. Our paying customer = Companies Mobile games and activities
- 15. Our paying customer = Companies Mobile games and activities In context participation within events
- 16. Our paying customer = Companies Mobile games and activities Interactive TV advertising In context participation within events
- 18. New Root4 campaign 25% users joins
- 19. 75% do it again! New Root4 campaign 25% users joins 50% participates
- 20. 25% CTR Tap-2-URL Tap-2-Send Tap-2-Call
- 21. How to help?
- 22. Let’s take the world to the next level! Marcos Quezada maq@root4.com @mrcsqzd www.root4.com
Hinweis der Redaktion
- Consumers are paying more attention to the environmental and social behavior of companies. So at Root4 we offer pre-developed mobile games and activities that allow brands to push advertising dollars to engage customers in cause related marketing activities. We also offer the services to customize and brand our games and activities. And we made them made available to thousands of users in minutes.
- Root4’s cloud infrastructure is ready to scale from a local to a worldwide campaign.
- Now let me tell you a little bit about us and our journey. In 2012 we had our demo day and closed our seed investment round for 320000 dollars. We launched our MVP to target nonprofits that introduced us to argentinian brands and on the first half of 2014 we worked with those companies.
- Our team of experts had the right set of skills...
- … that brought Root4 from a powerpoint idea into today’s thriving community of more than 60 brands, nonprofits ...
- and 15000 users!
- Our biggest goal is to be able to try our 2+ years of experience working with cause related marketing, in a more developed market… Why...