Prospect Identification and Donor Recruitment

Title of Presentation Prospect Identification and Donor Recruitment: Filling the Donor Pipeline without “ Feeder Constituencies” Michele R. Berard, MBA, CFRE Director of Funds Development Butler Hospital

… from 865,096 to 1,280,739 in 10 years Title of Presentation Source: Giving USA 2011 The Annual Report on Philanthropy for 2010, Executive Summary

Title of Presentation SOURCE: White House Office of Management and Budget; GRAPHIC: Wilson Andrews, Jacqueline Kazil, Laura Stanton, Karen Yourish (note: up from $3.55 Trillion in 2010)

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[object Object],[object Object],[object Object],[object Object],You will leave here today… Title of Presentation

Lesson #1 Identify and Communicate with your Peers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Title of Presentation We are going to discuss this later

[object Object],[object Object],[object Object],[object Object],Lesson #1 Identify and Communicate with your Peers Title of Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Exercise Title of Presentation ,[object Object],“… but, we’re different…”

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Lesson #2 A New Look at The Donor Pyramid ,[object Object],[object Object],[object Object],Title of Presentation

[object Object],[object Object],[object Object],[object Object],Lesson #2 A New Look at The Donor Pyramid Title of Presentation

A Word About Volunteers in Philanthropy Title of Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Word About Volunteers in Philanthropy Title of Presentation “ the wealthiest people in the country typically don’t make friends with major gift officers”

Lesson #3 Strategic Complementarity ,[object Object],[object Object],[object Object],[object Object],[object Object],Title of Presentation E.g. Butler Hospital History Committee providing valuable “touches”

[object Object],[object Object],[object Object],[object Object],Small Group Exercise Title of Presentation

Lesson #4 Side Door Entry Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Title of Presentation CRITICAL: Integration with internal constituencies

Homework/Exercise Title of Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Session Review ,[object Object],[object Object],[object Object],[object Object],Title of Presentation

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Prospect Identification and Donor Recruitment

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