There is a myriad of free tools and activities that agents can master online and offline to increase their market and create more client opportunities.

1. MatthewRathbun
ABR, CIPS, CRB, CRS, ePRO, GREEN, GRI, MRP, SRS
WalletWise
Marketing

2. Hi! I’m Matthew!
TheAgentTrainer.com | @MattRathbun
#Broker
#Troublemaker
#Storyteller
#BrandFanatic
#Geek

3. We’re Gonna
Go Fast!

4. TheAgentTrainer.com/WalletWise

5. Your Brand
Agent Financial OfficerMarketing OfficerCEO

6. YOU NEED TO KNOW
YOUR AUDIENCE

7. Consumer
Personas

9. NAR
Profile
of
Buyers
and
Sellers

10. Realtor
Property
Resource
narrpr.com

11. glamorous/glam
glorious
good flow
gorgeous
graceful
grand
grandiose
Handsome
harmoniou
eworld char
open
original
ornamenta
outstandin
oversized
over-sized
overwhelmi
Handsome
harmonious
healthy
historic
Ideal
imaginative
impeccable
incredible
inexpensive
innovative
picturesque
plush
posh
practical
premium
prestigious
lovely
w maintenance
lush
luxurious
luxurY
Magnificent
majestic
manicured
massive
masterpiece
mature
memorable
meticulous
modern
odern elegance
modest
Nestled
incredible
inexpensive
innovative
inspiring
intimate
intricate
investment
inviting
irresistible
ornamental
outstanding
oversized
over-sized
overwhelming
Paradise
3,104 ADS ARE SEEN EACH DAY

12. DON’T JUST BE ANOTHER AD

13. BE CREATIVE AND HAVE FUN!

14. The Clone Era Has Ended

15. The
Human Attention Span
is 8 seconds…
1 second less than a
goldfish

16. Google’s Zero Moment of Truth

17. LIFESTYLE CONTENT MATTERS

18. IS YOUR CONTENT: • USEFUL
• RELEVANT
• SHARABLE
• MOTIVATIONAL

19. • Videos
• DIY Guides
• Social Media
• Photos
• Blogs
• eMail Campaigns
• Blog posts

20. Your Website

21. 96%Real Estate
Clients Use
The Internet
55%Buyers Start
on Agent Site
78%Clients Visit
More Than 1
Site
75%Judge A Business
By Their Site
WHY WEBSITES MATTER
69%Clients Start with
Local Terms
52%Of All Engagement
Starts with a
Local Search

22. Build your analog and
digital sphere of
influence

23. Work
Your
SOI
Give ‘em a ring!

24. Story Telling

25. HUB AND SPOKES
(everything points back to your website)

26. placester.com/NAR

27. WUFOO

28. MailChimp

29. Hubspot email Signature
hubspot.com/email-signature-generator

30. CamCard

31. CamCard

32. WiseAgent.com
$29/month

33. •Write in the First Person
•Tell a client your story, as well as theirs.
•Long and Short Version
•Awards and Experience?
•Save as a document
•Refresh once per year.
Your Bio

34. You’ll Need 3
Bios…
• Social Bio
• Short Bio
• Full Bio

35. Social Profile

36. Short Bio

37. Full Bio

38. Grammarly

39. Profile Photos

40. Master
Aggregators
• Complete Profiles
• Complete Bios
• Update Headshot
• Solicit Reviews
• Use Agent Tools
• Connect to Social

42. Share
and
Engage

43. What do we share?

44. coschedule.com/headline-analyzer

45. Canva.com

46. Personal
Brochure
[Canva rocks!]

47. StockSnap.io

48. Facebook Ads

49. Instagram Stories

50. google.com/PlacesForBusiness

51. HootSuite

52. DIY Network Groups
•Lunch Meetings
•Pick Lifestyle “Connectors”
•Common Landing Page Like Google Groups

53. Meetup.com

54. RETHINK
Parties

55. FSBO
Packets, Sites
and
Conversion

56. FSBO Engagement Packet
Cover Letter Basic Market InfoDocument Summary
NAR RPR Reportresume Buyer Search Info

57. cvmkr.com

58. • Search MLS
• Automated Search
• Must Be Done Early
• Why Expired?
• Can You Help?
• How Can You Help?
Expired Listings

59. video

60. spark.adobe.com
Adobe Spark Video Editor

63. All you need
is your
smartphone

64. Vid Tips
• Keep it under 90 seconds
• Use music
• Tell a story
• Have a call to action
• Be personable
• Be funny
• Don’t suck

65. Video Ideas
• Neighborhood Tours
• Client Interviews
• Product Reviews
• Lifestyle Information
• Home Tours
• Home Inspections
• Vlogging

66. Write
Articles
• HOAs
• Newspapers
• Other Businesses

67. Community
Newsletter

68. Handwritten Notes

69. Tradeshows, Festivals
and Fairs

70. Neighborhood Events

71. AgentDesks

72. Engaging Renters
Pull 11-18
months of
Renter History in
Target Market
Draft a
standard letter
with renter to
owner
benefits
Get
Generic Letter
From
Lender to
Renters
Pull
1 page of
active listings
where mortgage
equals rent
Send in
white
envelopes with
hand written
address
1 2 3
4 5

73. farming

74. Mailing The
Closing Disclosure

75. HomeSnap (MRIS)

76. google.com/alerts

77. You Need
A
Plan

78. Thanks for your time!
That’s Jett
Facebook: /mattrathbun
Twitter: @mattrathbun
Instagram: @matthew_rathbun
TheAgentTrainer.com