A pervasive force in real estate today is marketing with both traditional and modern engagement. With a significant number of consumers beginning online and finding the home they eventually purchase, it’s important for agents to have a healthy understanding of the consumer profiles, engagement tools and communications. Agents will be able to find new tools and learn how to use them safely.

1. Marketing and Engagement
A Modern Approach
RathbunMatthewABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS

2. Hi, I’m Matthew
TheAgentTrainer.com | @MattRathbun
I Love Being a…
➡ Husband and Father
➡ Broker
➡ Seasoned Bohemian
➡ Disrupter
➡ Apple Fanatic

3. TheAgentTrainer .com/Marketing101
Resources | SlideDeck | Videos | Tools

4. Let’s start
off by what
this program
isn’t…

5. The Typical Agent

6. Success
Requires
Investment

7. Have Fun!
…no, seriously

8. The
Brand
Called
You

9. Marketing
is A
Conversation

10. Your Sphere

11. KNOW YOUR CLIENTS

12. The Seller

13. Where Did They Come From?
42%Known or Referred
24%Previously Used Agent
4%Agent Website
4%Agent Initiated Contact4%Agent Referral
3%Open House

14. 33%Sellers Will Refer Their
Agent to more than 3 people

15. Who Are These People?
Reasons For Selling
16% Too Small
14% Job Relo
13% Near Friends
10% Neighborhood
10% family Change
8%FSBO
9Years Average Tenure
54Average Age
3%Open House

16. The Buyer

17. 96%of homebuyers use the
internet as part of the search
process
49%of homebuyers found
the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step
46%online inquires
actually buy

18. 12weeks of active searching
online before buying
3
weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home

19. The Basics of Marketing

20. 3,104

22. Embrace the
Client’s
Experience

23. The Experience You
offer has to be better than
the one they’ve had...

24. End the Clone Era

25. AT&T
“Professional”

27. Digital Story Telling

28. Your Bio
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown
printer took a galley of type and scrambled it
to make a type specimen book.
It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged. It was
popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
• You're not an professional athlete,
don’t write in the third person.
• Tell a client your story, as well as
theirs.
• Long Version
• Short Version
• Twitter Version
• Save as a document
• Refresh once per year.
MatthewRathbun.com/matthew_rathbun

30. Profile Photos | Avatars

31. Old Vs. New

32. Year Book vs. LifeStyle

34. ONLINE PROFILES

38. Video
Story Telling

42. Consumer Feedback

46. The Aggregators

48. •Create/Update Profile
•Free Webinar’s
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Facebook Apps
•Website Badges
•Market Data for your Site
zillow.com/Agents

49. Claim and
Enhance
Your
Listings!

51. The Tools

52. NextDoor.com

53. placester.com/nar

54. canva.com

55. WordSwag.co

56. YouTube.com

57. NARRPR.com

58. VistaPrint.com

59. Listing Specific Business Cards

60. sincerely.com/postagram

61. MailChimp.com

62. HouseLogic.com

63. Create Your Plan
And Then Work
Your Plan

64. Social Media

67. What to share?

68. try to
do it all….
Don’t

72. Twitter

76. Engage!

77. The Interview

78. • Google House
• Google Client
• Social Sites
• HomeTrackr.com
• Prior Listings
• Tax Records
• Zillow
• Predictive Models
Pre-Meeting Research

79. Be Prepared

80. Pre-Meeting Engagement

81. The NoteBook

82. PresentationMaterials

83. CRM
Customer
Relationship
Managers

84. ThankYou
TheAgentTrainer.com