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Content Marketing Basics for Realtors

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Ninety-nine percent of consumers conduct online searches related to buying and selling real estate. They are seeking valuable tools and information to help with those processes. Information breeds loyalty. Agents can take advantage of free resources to step up their marketing game and increase their business by offering information, tools and resources that will encourage the consumer to engage the agent. This session focuses on easy means to create content and inbound marketing campaign.

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Content Marketing Basics for Realtors

  1. 1. Content Marketing Basics @mattrathbun | TheAgentTrainer.com ABR, CIPS, CRB, CRS, ePRO, GREEN, GRI, MRP, SRS Matthew Rathbun
  2. 2. TheAgentTrainer.com Matthew Rathbun Hi, I’m Matthew… TheAgentTrainer.com/ContentMarketing INBOUND & CONTENT MARKETING “Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.” -HUBSPOT
  3. 3. “Consumers don’t want to engage a brand or salesperson until they are 70% of the way through their process.” -CustomerThink MECHANICS
  4. 4. YOUR CONTENT NEEDS COMMUNITY… YOU NEED A TRIBE “Tribes” Seth Godin HUB AND SPOKES (everything points back to your website)
  5. 5. THE LONGTAIL NOT EVERYTHING IS SUCCESSFUL glamorous/glamourous
 glorious
 good flow
 gorgeous
 graceful
 grand
 grandiose
 Handsome
 harmonious
 eworld charm
 open
 original
 ornamental
 outstanding
 oversized
 over-sized
 overwhelming
 us
 prime
 
 Handsome
 harmonious
 healthy
 historic
 Ideal
 imaginative
 impeccable
 incredible
 inexpensive
 innovative
 picturesque
 plush
 posh
 practical
 premium
 prestigious
 prime
 pristine
 lovely 
 low maintenance 
 lush
 luxurious
 luxurY
 Magnificent
 majestic
 manicured
 massive
 masterpiece
 mature
 memorable
 meticulous
 modern
 modern elegance
 modest
 Nestled 
 niche 
 noble
 impeccable
 incredible
 inexpensive
 innovative
 inspiring
 intimate
 intricate
 investment
 inviting
 irresistible
 
 ornamental
 outstanding
 oversized
 over-sized
 overwhelming
 Paradise
 park-like 
 pastoral setting
 3,104 ADS ARE SEEN EACH DAY
  6. 6. DON’T JUST BE ANOTHER AD BE CREATIVE AND HAVE FUN! MEANINGFUL CONTENT
  7. 7. IS YOUR CONTENT: • USEFUL • RELEVANT • SHARABLE • MOTIVATIONAL LIFESTYLE CONTENT MATTERS YOU NEED TO KNOW YOUR AUDIENCE
  8. 8. • Consumer Personas • NARRPR • MLS Data • Market Reports MEANINGFUL CALL TO ACTION SUBSCRIBE TO ACQUIRE
  9. 9. • Videos • DIY Guides • Social Media • Photos • Blogs • eMail Campaigns • Blog posts EXAMPLES Infographs
  10. 10. PLATFORMS WUFOO
  11. 11. HouseLogic.com VIDEO PHOTOGRAPHY
  12. 12. INSTAGRAM CANVA BLOGGING
  13. 13. EMAIL piktochart.com SLIDESHARE
  14. 14. HOOTSUITE KEYWORD.IO COSCHEDULE.COM CONTENT CALENDAR
  15. 15. Combining Resources CONTACTUALLY Free Training academy.hubspot.com
  16. 16. Thanks for your time! That’s Jett Facebook: /mattrathbun Twitter: @mattrathbun Matthew@TheAgentTrainer.com TheAgentTrainer.com

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