This document discusses using modern tools to engage real estate agents. It notes that most agents are under 55 and educated. Four key strategies are embracing mobile tools, respecting agents' busy schedules, keeping agents in the field, and providing tools for "right now" learning. Specific tools recommended include YouTube, video libraries, movie making software, online meeting software, blogs, forums, and social media. The goal is to engage and educate agents through accessible online content.

1. A New Kind of
Engagement
Using Today’s Tools to Reach Today’s Associates
Matthew Rathbun | Vice President
ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES
www.TheAgentTrainer.com

2. TheAgentTrainer.com/newengage
Four Pillars 2010-2011©

3. How Much Damage
Can We Do In 60 Minutes?
Please Hold Your Questions (and Applause) Till The End

4. YouTube: “Every Presentation Ever”

5. 66% of Realtors
are under 55

6. 90% Have Some Level
of College Experience

7. “We cannot keep telling them
that they need to use today’s tools
without using them ourselves.”
~Me

9. Embrace Excuses

11. Respect “On-The-Go”
Keep Them In The Field!

14. Let Them
Sleep

15. Survey Says!

16. 1-to-1’s are Followups

17. Be Careful
in the
1-on-1’s

18. Give Them Tools!
Learning Begins Before The Door!

21. Goo.gl

25. “Right-Now”
Learning

26. Huge Viewership | Simple | FREE

27. Video Library

29. Video Once - Teach Once
Guest Speakers | Recruitment Shorts | Teasers | Promos

30. Let’s Make a Movie | The Tools
www.Camtasia.com

31. Let’s Make a Movie | The Tools
Windows Movie Maker
http://goo.gl/a8RO

32. Let’s Make a Movie | The Tools
iMovie
www.apple.com/ilife/imovie/

33. Let’s Make a Movie | The Tools
KeepVid.com
Download YouTube Videos for Presentations

34. GETTING THEM IN
There

40. 40

41. 41

42. 42

43. 43

44. Events
44

45. Groups |
Business Page
45

46. What’s Tuesday - Video Editing
Next
Next Monday - YouTube
Next Wed. - Socializing
Video
Why Video
Always Be Selling... The Next Learning Opportunity

47. Friday from 1-2pm
Present and Future
MasterMinds
Matthew Rathbun, Vice President
ABR, ABRM, AHWD, BPOR, CDPE, CRB, ePRO, GREEN, GRI, SFR, SRS, SRES
Four Pillars Education, Inc.

49. flickr
advance search
49

50. Brokerage Blogging

51. Blogging: Recruitment and Retentions
Multi-Author Approach
Writing for Agents and Consumers
Pace RSS is your Friend
Forum based tool for agents
Budgets 51

53. Resources
• www.TalkShoe.com
• Brain Rules by John Medina • www.MailChimp.com
• Presentation Secrets of Steve Jobs by Carmine Gallo • www.TheAgentTrainer.com
• Born Digital by John Palfrey and Urs Gasser • www.Box.net
• www.YouTube.com • www.Evernote.com
• www.ScreenToaster.com • www.PollEverywhere.com
• www.Camtasia.com • www.SurveyMonkey.com
• www.Google.com/Picasa • www.GoToWebinar.com
• Wiindows Movie Maker - http://goo.gl/a8RO
Created on Apple Keynote and
• www.SaveVid.com tragically converted to Microsoft
PowerPoint for use with WebEx.
• www.EventBrite.com
Originally produced for Coldwell
• www.Facebook.com/ColdwellBankerElite Banker Instructor Workshop - January
• www.EliteScoop.com 2011.
• www.Twitter.com/MattRathbun Copyright © Matthew Rathbun, Four
Pillars Education, Inc. 2011 - All Rights
• www.GroupMe.com Reserved.
• www.flickr.com
• Slide 4 - YouTube: http://www.youtube.com/watch?v=rIABo0d9MVE
•

54. www.TheAgentTrainer.com
matthew@realtor.com
Facebook.com/mattrathbun
@mattrathbun
YouTube.com/MattRathbun1