BMI - Local Travel Agency
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This is our group report for the Middle Managers in Entrepreneurship Course at the Ateneo Graduate School of Business.
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BMI - Local Travel Agency
- 1. BMI: Local Travel Agency MMENTREP, Prof Saguinsin, 5/16/2011
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- 9. PARTNER NETWORK Airline companies Tourism Lodging Providers Transportation Service Providers Local Travel Orgs Special Interest Bloggers COST ACTIVITIES Website Maintenance Contact Center Social Media/Network and Blog Marketing R&D OFFER: To provide a personalized experience by providing consulting and affordable custom medium to long travel arrangements with excellent customer service CUSTOMER SEGMENTS A/B market Couples, Families, and Small Groups all over the world. CUSTOMER RELATIONS Attentive Attention to Detail Customer Oriented REVENUE STREAMS 3%, 5%, 7% of Total Cost. % of Transactions from Customer Networks DISTRIBUTION CHANNELS Internet, Social Networking, Email, Chat CORE RESOURCES Website Customer Service COST STRUCTURE Marketing R&D
- 10. BMI: Virtual Travel Consultants MMENTREP, Prof Saguinsin, 5/16/2011