A company conducted a marketing campaign using Traffic TicketsTM that were mailed to 500,000 households surrounding stores. The campaign had a 32% response rate from direct mail and increased store traffic. Over 1,000 people per day came to deli counters at each store to participate. The program was fully funded by vendors and was credited with helping the company retain its 100% market share.
Great Ideas In Retail and Website Traffic Promotions
1.
2. Grocery Casino
QSR Museum
C Store Zoo
Mall Home Development
Car Dealer State Fair
Restaurant
Sports Team
News Paper
3. Objective
Retain market share
Strategy
Counter attack incoming competition
within a specific regional market. Traffic
Tickets™ were mailed to 500,000
households surrounding the stores.
Results
32% response from direct mail. In every
store, over 1,000 people per day came
up to the deli counters to play the game.
The program was completely funded by
vendor participation.
And this promotion was credited for
100% market share retention.
For more info, click on - http://bit.ly/7NMDvW
5. Objective
Drive consumers into the stores
Strategy
Traffic Tickets™ were mailed to
households surrounding participating
locations
Results
14% response from mailings
Sales increased 165%
Display
For more info, click on - http://bit.ly/7NMDvW
7. Contact information,
feedback on their last
experience with Alitalia
Place your WebDecoder
here!
Place your WebDecoder
here!
Everyone
is a winner!
For more info, click on - http://bit.ly/6lXXzo
8. Circular LithoDecoder
Hidden Image Technology
printed into your Circular or
FSI.
Value offers, discounts and/or
instant-win messaging can be
included in the promotion.
The LithoDecoderTM provides
highly attractive and engaging
device to bring consumers into
retail location.
The hidden image technology
can be licensed and potentially
printed by your existing print
vendors.
For more info, click on - http://bit.ly/6lXXzo
9. MobiDecoder Game Piece
Short Code
Keyword
SMS Msg.
Consumer clicks
link, MobiDecoder™
message is delivered
For more info, click on - http://bit.ly/6lXXzo
10. LithoDecoder and Mobi Decoder POP
We provides counter-top, floor
or attachable POP to allow
customers to decode their
LithoDecoderTM circulars or
FSI in the retail location.
Customers simply place the
printed LithoDecoderTM
circular of FSI behind the
decoding display and the
messages are instantly
revealed.
Creates a fun and interactive
promotional element to your
marketing campaign.
For more info, click on - http://bit.ly/6lXXzo
11. Website Traffic VirtualDecoder
VirtualDecoderTM requires no Consumer completes registration detail
printed pieces for the promotion. and is forwarded to VirtualDecoderTM game
play page.
Promotion is communicated via
clients home page, TV, Radio,
direct mail, etc.
For more info, click on - http://bit.ly/6lXXzo
12. VirtualDecoder Application
Once the consumer has completed The participant positions the
their registration detail, the VirtualDecoderTM card over the
VirtualDecoderTM Game piece is delivered hidden message to reveal their
on-screen. prize award or value offer.
For more info, click on - http://bit.ly/6lXXzo