Social Media in Veterinary Medicine
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Social Media in Veterinary Medicine was presented at the 2010 AAEP Annual Convention
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Social Media in Veterinary Medicine
- 1. Social Media in EquineVeterinaryPractice Mike Pownall, DVM McKee-Pownall Equine Services www.mpequine.com
- 2. Disclaimers Funding Sources – None Financial Interests – None Conflicts of Interest – None
- 5. What is Social Media? How is it used? How you can control it? How will you do it? How will you know it works?
- 6. What is Social Media? Social Media Revolution 2 Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 7. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ... en.wikipedia.org/wiki/Social_media “Social media is the use of technology combined with social interaction to create or co-create value.” www.ducttapemarketing.com
- 8. Why Do I Need Social Media?
- 9. Why Do I Need Social Media? Why Do I Need Social Media? Relationships
- 10. Why Do I Need Social Media? Challenges in veterinary medicine Economy Price competition Lay practitioners Internet
- 11. People Do Business With People They Like
- 12. Social MediaWhy is it Different? Collaborative Conversational Immediate Transparent
- 13. Social Media Clients Local vs Global Clients Friends & Family Current Clients Potential Clients Global Clients
- 15. Twitter Facebook Web Site Blog LinkedIn YouTube Social Media Universe
- 16. Social Media Goals Don’t Preach Forget to post Me, me, me Forget to give back Do Engage Educate Show a personality Ask questions & listen Foster trust Be consistent
- 17. Website Hub Reservoir of stored info Landing spot from all the other platforms
- 20. 25% of page views in USA
- 21. 89% increase in use in USA
- 22. Mobile users are twice as active. (<1/3)
- 30. 140 characters
- 31. Unique language
- 32. Immediate updates
- 34. 7% of Americans
- 35. New users are signing up at the rate of 350,000 per day.
- 45. Hiring
- 46. Resources
- 49. podcasts
- 51. Tell your story
- 52. Vets or staff
- 53. with a unique “voice”or skill
- 56. “Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
- 57. Transparency Everything that happens in Vegas stays on Facebook Here is your choice Awesome customer experience Horrible customer experience Both can be on the web before your client gets home Horse owners are “passionate”
- 58. www.yelp.com
- 63. Google Alerts
- 65. Social Media in the Work Place Work vs Personal Job interviews Personal Brand Social Media policy
- 67. Social Media Policy Confidentiality staff students externs/interns Client disclaimers
- 68. Social Media Strategy What are your goals? Where is your content coming from? Who is going to manage it? How are you going to measure it?
- 69. Combat challenges in veterinary medicine? Maintain relationships Prospects What is the mix between SM & traditional? Cost
- 70. Content Free content is expensive Time consuming Special skills needed Which content?
- 71. Content
- 72. Advertising Facebook Ads Google Adwords
- 73. Management Who is going to oversee it? Internal/External www.tweetdeck.com www.hootsuite.com
- 74. Simple Plan Facebook Twitter email that ends with your practice (not gmail or yahoo or aol.) One hour/day Schedule Use new associates, interns, office staff Monitor, Measure & Adjust
- 75. The person doing Social Media at your practice is as important as the person who answers your phones
- 76. What is success?
- 77. Lets get Viral!
- 78. MetricsIs it working? Facebook Twitter Web Page Email Campaign
- 79. ROI Increased business New fans? Increased web page views? Strengthen client relationships? Cost savings? labor traditional offerings
- 80. Google Analytics
- 81. Fans Staff = 4% F & F = 5.5% Clients = 33% Prospects = 43% NR Prospects = 8.6% ? = 5.9% Interactive cases are most popular
- 85. What is the Future? Mobile The Live Web Gotowebinar ustream Hardware iPad
- 86. Mobile Predominate web browser by 2013
- 87. Live Web GoToWebinar www.ustream.tv real time YouTube
- 88. 717%
- 89. Social Media and Me 519-856-8225 519-856-8277 519-826-1770 www.mpequine.com mike@mpequine.com mpownalldvm@gmail.com facebook/mikepownall twitter/MckeePownall skype/mpownall facebook/McKee-Pownall linkedin - mpownall equinevetbusiness.com twitter/eqvetbusiness facebook/equinevetbusiness facebook/aaep-business-education
- 92. Books 6 Pixels of Separation Mitch Joel Crush Gary Vaynerchuck Trust Agents Chris Brogan Julien Smith