This presentation is an overview on the topic of outsourcing social media -- or not. This was presented to a great group at the Third Tech Tuesday teaching held at the Castle Rock Chamber of Commerce. Please feel free to download the presentation. Join me next month as I teach Outsourcing with Fiverr.
7. The Time Social Media Takes
Stelzner, M. A. (2014, May). 2014 Social Media Marketing Industry Report: How marketers are
using social media to grow their businesses. San Diego, CA: Social Media Examiner.
8. Pros and Cons of Outsourcing
Pros
• Time
• Save Money
• Dedicated Expert
• Enhanced Branding
• Grow Your Team
• Capacity Management
• More Flexibility
• Contract As Needed
• Consistency (Pro & Con)
Cons
• Lack of Industry Knowledge
• Less Control
• Impersonal
• Losing Authenticity
• Slower Response Rate
• Lose Your Voice
• No Personal Engagement
With Audience
• Marketing Integration