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Certification Workshop –
  Company Research
      Mark Popielarski – Spring 2013
Introduction
◦Explain importance of conducting company research
◦Introduce three major types of company research
 ◦ Publicly-traded companies
 ◦ Privately-held companies
 ◦ Nonprofits
◦Resources and strategies used for researching different
 company types
Why Research Companies?
◦Due Diligence – ensuring clients make informed decisions
 ◦ Clients are informed about industry, market forces, and competitors
   before launching or investing in business enterprise
 ◦ Knowledge of other company when entering business arrangement
   ◦ Financial solvency, ability to perform, track-record, lawsuits, and other
     relevant issues
 ◦ Making prudent charitable contributions
Company types
◦ Publicly-Traded
   ◦ Listed on an exchange
   ◦ Mandatory disclosure requirements
   ◦ Easiest to research
◦ Privately-Held
   ◦ Closely-held company—less information available
   ◦ Requires greater research
   ◦ Information may be difficult to locate
◦ Nonprofits
   ◦ Similar to privately-held in terms of disclosure requirements
   ◦ However, nonprofits tend to voluntarily disclose more information
Publicly-Traded Companies
◦ Publicly-traded companies, those who sell stock on the open markets, are required to register and to
  make regular, mandatory disclosures to regulators and their investors
◦ Relatively easy to research public-traded companies
◦ Information Sources
  ◦ SEC filings—EDGAR
     ◦ 10-K Annual Filing
     ◦ 10-Q Quarterly Filing
     ◦ 8-K Material Event – filed whenever something important occurs
  ◦ Company websites
     ◦ Investor Relations Filings and News
  ◦ Mainstream, Business, and Industry News Sources
  ◦ Other Public Records and Regulatory Disclosures
  ◦ Commercial Vendors
Privately-Held Companies
◦ Locating information on privately-held companies most challenging—requires most research
  ◦ General Rule: Privately-held companies not publicly traded so not subject to SEC disclosure requirements
  ◦ Caveat: Just because companies not required to disclose information to SEC, does not mean no information available
◦ Sources of Information
  ◦ Business Entity Filings
     ◦ Corporations, LLCs, LPs
  ◦ Company performs business in regulated industry
     ◦ Banking
     ◦ Insurance
     ◦ Energy
  ◦ Exotic variants
     ◦ Privately-held, but share may be purchased by employees
        ◦ Publix Supermarkets
     ◦ Customer-owned
        ◦ State Farm
Nonprofits
◦ A variety of Nonprofits tend to make voluntary disclosures which are available on their websites
  ◦ Susan G. Komen
  ◦ National Multiple Sclerosis Society
  ◦ Archdiocese of Boston
◦ Qualified, tax-exempt 501(c) charities required to file Form 990 with IRS
◦ Nonprofit Research Websites
  ◦ Guidestar
     ◦ Most content free with registration
     ◦ Some content pay
  ◦ Foundation Directory
     ◦ Subscription website available to law students in Anderson Academic Commons (DU’s new main library)
Subscription Resources
◦ Many subscription services provide company research information, here are a few examples that DU law students
  can access
◦ Bloomberg Law
   ◦ Company information, key people, financials, lawsuits, and other pertinent material
   ◦ SEC Filings (EDGAR)
   ◦ Court Dockets
        ◦ Court filings can help identify related companies, key personnel (if not publicly-traded), and other useful information
◦ Dun & Bradstreet – Hoover’s Online
   ◦   D&B major resource for researching companies
   ◦   Hoover’s Online provides information on Publicly-Traded and Privately-Held companies (with limitations)
   ◦   Identify business competitors
   ◦   Research industry dynamics
◦ Thomson One
   ◦ Company & Industry research
   ◦ Identify business entity relations
Trade and Professional Associations
◦ Chances are, whatever business you encounter, there’s a professional or trade association for it
◦ Research and Industry-oriented publications
  ◦ Some free, some subscription access
◦ Locating Associations
  ◦   Encyclopedia of Associations – Book
  ◦   National Trade and Professional Associations of the United States – Book
  ◦   American Society of Association Executives
  ◦   Internet Public Library (ipl2) – Associations on the New
  ◦   Hoover’s Online
      ◦ Browse Membership Organizations
      ◦ Business & Professional Associations
Chambers of Commerce and Unions
◦ Chambers of Commerce
 ◦ U.S. Chamber of Commerce
◦ Unions
 ◦ Department of Labor – Employment Security Agency
   ◦ Union information, financial filings, reports
 ◦ Hoover’s Online
   ◦ Browse Membership Organizations
      ◦ Labor Unions
Research Centers
◦ Nonprofit organization such as ―think tanks‖ and university research centers
◦ Brookings Institution
  ◦ Competition, globalization, productivity, regulation, mergers, retirement, and others
◦ American Enterprise Institute for Public Policy Research (AEI)
  ◦ Economics, trade, taxation and fiscal policy, regulation, and spending issues
◦ National Bureau of Economic Research (NBER)
  ◦ Subscription through Penrose
◦ National Academies Press
  ◦ Manufacturing, international labor standards, measuring research and development expenditures in the
    US, measuring international trade on the US highways
Government Agencies
◦ In addition to SEC filings, companies may be required to submit a variety of information to the Federal and
  State governments
◦ Some information is available online while print copies might need to be retrieved in other circumstances
◦ If company operates in a heavily regulated industry, public or private, the company will be required to make
  certain disclosures
◦ Examples:
   ◦ Banks – FDIC
   ◦ Banks – St. Louis Federal Reserve CASSIDI
   ◦ Credit Unions – NCUA
      ◦ Not all credit unions are listed under the name by which they do business, best to Google the institution’s Charter Number
   ◦ Government Contracts Disclosures
   ◦ Insurance (States)
Conclusion
◦ Numerous free and pay resources exist for conducting company
  research
 ◦ Public companies easiest to research
 ◦ Nonprofits may voluntarily disclose information
 ◦ Privately-held companies require greatest effort
   ◦   Regulatory filings
   ◦   News stories
   ◦   Associations
   ◦   For-pay research reports

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Certification workshop – company research

  • 1. Certification Workshop – Company Research Mark Popielarski – Spring 2013
  • 2. Introduction ◦Explain importance of conducting company research ◦Introduce three major types of company research ◦ Publicly-traded companies ◦ Privately-held companies ◦ Nonprofits ◦Resources and strategies used for researching different company types
  • 3. Why Research Companies? ◦Due Diligence – ensuring clients make informed decisions ◦ Clients are informed about industry, market forces, and competitors before launching or investing in business enterprise ◦ Knowledge of other company when entering business arrangement ◦ Financial solvency, ability to perform, track-record, lawsuits, and other relevant issues ◦ Making prudent charitable contributions
  • 4. Company types ◦ Publicly-Traded ◦ Listed on an exchange ◦ Mandatory disclosure requirements ◦ Easiest to research ◦ Privately-Held ◦ Closely-held company—less information available ◦ Requires greater research ◦ Information may be difficult to locate ◦ Nonprofits ◦ Similar to privately-held in terms of disclosure requirements ◦ However, nonprofits tend to voluntarily disclose more information
  • 5. Publicly-Traded Companies ◦ Publicly-traded companies, those who sell stock on the open markets, are required to register and to make regular, mandatory disclosures to regulators and their investors ◦ Relatively easy to research public-traded companies ◦ Information Sources ◦ SEC filings—EDGAR ◦ 10-K Annual Filing ◦ 10-Q Quarterly Filing ◦ 8-K Material Event – filed whenever something important occurs ◦ Company websites ◦ Investor Relations Filings and News ◦ Mainstream, Business, and Industry News Sources ◦ Other Public Records and Regulatory Disclosures ◦ Commercial Vendors
  • 6. Privately-Held Companies ◦ Locating information on privately-held companies most challenging—requires most research ◦ General Rule: Privately-held companies not publicly traded so not subject to SEC disclosure requirements ◦ Caveat: Just because companies not required to disclose information to SEC, does not mean no information available ◦ Sources of Information ◦ Business Entity Filings ◦ Corporations, LLCs, LPs ◦ Company performs business in regulated industry ◦ Banking ◦ Insurance ◦ Energy ◦ Exotic variants ◦ Privately-held, but share may be purchased by employees ◦ Publix Supermarkets ◦ Customer-owned ◦ State Farm
  • 7. Nonprofits ◦ A variety of Nonprofits tend to make voluntary disclosures which are available on their websites ◦ Susan G. Komen ◦ National Multiple Sclerosis Society ◦ Archdiocese of Boston ◦ Qualified, tax-exempt 501(c) charities required to file Form 990 with IRS ◦ Nonprofit Research Websites ◦ Guidestar ◦ Most content free with registration ◦ Some content pay ◦ Foundation Directory ◦ Subscription website available to law students in Anderson Academic Commons (DU’s new main library)
  • 8. Subscription Resources ◦ Many subscription services provide company research information, here are a few examples that DU law students can access ◦ Bloomberg Law ◦ Company information, key people, financials, lawsuits, and other pertinent material ◦ SEC Filings (EDGAR) ◦ Court Dockets ◦ Court filings can help identify related companies, key personnel (if not publicly-traded), and other useful information ◦ Dun & Bradstreet – Hoover’s Online ◦ D&B major resource for researching companies ◦ Hoover’s Online provides information on Publicly-Traded and Privately-Held companies (with limitations) ◦ Identify business competitors ◦ Research industry dynamics ◦ Thomson One ◦ Company & Industry research ◦ Identify business entity relations
  • 9. Trade and Professional Associations ◦ Chances are, whatever business you encounter, there’s a professional or trade association for it ◦ Research and Industry-oriented publications ◦ Some free, some subscription access ◦ Locating Associations ◦ Encyclopedia of Associations – Book ◦ National Trade and Professional Associations of the United States – Book ◦ American Society of Association Executives ◦ Internet Public Library (ipl2) – Associations on the New ◦ Hoover’s Online ◦ Browse Membership Organizations ◦ Business & Professional Associations
  • 10. Chambers of Commerce and Unions ◦ Chambers of Commerce ◦ U.S. Chamber of Commerce ◦ Unions ◦ Department of Labor – Employment Security Agency ◦ Union information, financial filings, reports ◦ Hoover’s Online ◦ Browse Membership Organizations ◦ Labor Unions
  • 11. Research Centers ◦ Nonprofit organization such as ―think tanks‖ and university research centers ◦ Brookings Institution ◦ Competition, globalization, productivity, regulation, mergers, retirement, and others ◦ American Enterprise Institute for Public Policy Research (AEI) ◦ Economics, trade, taxation and fiscal policy, regulation, and spending issues ◦ National Bureau of Economic Research (NBER) ◦ Subscription through Penrose ◦ National Academies Press ◦ Manufacturing, international labor standards, measuring research and development expenditures in the US, measuring international trade on the US highways
  • 12. Government Agencies ◦ In addition to SEC filings, companies may be required to submit a variety of information to the Federal and State governments ◦ Some information is available online while print copies might need to be retrieved in other circumstances ◦ If company operates in a heavily regulated industry, public or private, the company will be required to make certain disclosures ◦ Examples: ◦ Banks – FDIC ◦ Banks – St. Louis Federal Reserve CASSIDI ◦ Credit Unions – NCUA ◦ Not all credit unions are listed under the name by which they do business, best to Google the institution’s Charter Number ◦ Government Contracts Disclosures ◦ Insurance (States)
  • 13. Conclusion ◦ Numerous free and pay resources exist for conducting company research ◦ Public companies easiest to research ◦ Nonprofits may voluntarily disclose information ◦ Privately-held companies require greatest effort ◦ Regulatory filings ◦ News stories ◦ Associations ◦ For-pay research reports