An Introduction to 3BT Consulting LLC

1. An Introduction to
3BT Consulting LLC
Miles Faust
Principal

2. About Our Name
by Miles Faust, Principal
If you talk to anyone who knows me well or has worked with me for long, they’ll tell you I have a habit of thinking in threes.
Sometimes it’s a curse (ask my wife) but honestly, it’s been a blessing to me throughout my career.
It’s given me a powerful framework to use when simplifying a complex situation, when deciding which priorities are critical
(and which are not), and especially when communicating in almost any setting. As a rule of thumb, most people can’t
remember more than three things, so this framework also helps remind me to keep things simple.
“3 Big Things” is how I once described my company’s priorities. The message was inspired by Steven Covey’s “big rocks”
story – make room for the big rocks first and you can fill lots of small pebbles around them. It was simple. It was memorable.
It was POWERFUL.
Some of the most enduring contributions I have made in my career involve the development and communication of
strategies which could be understood and embraced by everyone in the organization. Unlike many outputs of strategic
planning processes, these particular strategies leapt off the pages and became a battle cry for the organization. They allowed
people to come to work every day knowing how to contribute in their job, and empowered them to make decisions that
supported the company’s strategy.
The power of a completely aligned organization is unbelievable! And it’s my hope that yours operates like that. If it
doesn’t, we can help.
So that’s the name -- 3 Big Things (or 3BT for short) -- and that’s the story. Simple. Memorable. Powerful.

3. What We Do
We can help companies a lot of ways, but there are 3 Big Things (of course) we do really well:
1 Business Strategy
2 Communication Effectiveness
3 Revenue Growth

4. 1 Business Strategy
If your business faces a strategic challenge, we can help.
– We will bring an experienced eye but independent perspective to
your challenge. We’ll help you figure it out.
– Whether you need help refining your corporate strategy, developing
a distribution channel strategy, or working through a thorny issue
with a major customer, let us help you chart the path forward.

5. 2 Communication Effectiveness
Odds are if you have a strategic challenge, you also have a
communication challenge. We can help.
– Once you agree on the strategy, are you equipped to effectively
craft and skillfully deliver the message to your employees or
customers? We are experts at developing compelling presentations
to help you deliver a clear and consistent message.
– We have a passion for improving communication skills throughout
organizations, and also offer open and customized training
programs on business communications and presentation
development.

6. 3 Revenue Growth
Where to grow? New customers? New markets? Overseas
expansion? Not sure? We can help.
– We’ve worked with retailers, wholesalers and distributors in various
B2B and B2C channels in the US and worldwide.
– We can help you assess and prioritize your opportunities, and create
the go-to-market strategies to successfully expand your business.

7. Areas of Expertise
General Management
 International Business (27 Countries)  Joint Ventures / Strategic Partnerships
 Strategic Planning  Product Innovation
 Sustainability  Asian Manufacturing / Sourcing
 Supply Chain Redesign  Outsourcing / In-sourcing
Sales & Marketing
 Customer / Channel Expansion  Brand Building / Licensing
 Category Management  Consumer Insights
 Sales Force Redesign  Pricing & Promotion Management
 Major Global Accounts – Best Buy, Cabela’s, Canadian Tire, Costco, Dixons, Home
Depot, Kroger, Lowes, QVC, Sam’s Club, Supervalu, Target, Tesco, Walmart

8. About our Principal
Miles P. Faust is the principal owner of 3BT Consulting. 3BT is a new venture for Mr. Faust, who has spent the last 25 years building brands and
businesses through smart strategies, clear communication and an unrelenting focus on improving execution for leading Consumer Products companies.
Prior to starting 3BT, Mr. Faust was General Manager of Energizer Battery Company’s Global Lighting Products business unit, where Energizer held
the leading share of the world’s portable lighting market. Under Mr. Faust’s leadership, Energizer successfully expanded depth and breadth of
distribution, and increased focus on premium branded products. This strategy led to a 40% increase in profit contribution in 2008 and helped Energizer
seize market leadership from one of the most iconic US brands – MAG-LITE®.
Energizer’s Lighting Products business unit has annual sales of approximately $180 million globally, with roughly two-thirds of margins generated
outside the US. The business unit manufactures and markets portable lighting products under the Energizer ®, Eveready® and Sonca® brands. Sonca
Products Limited is a wholly-owned subsidiary of Energizer based in Hong Kong which provides product development and engineering services and
operates the largest flashlight manufacturing complex in China. Sonca’s operations were integrated into the Lighting Products business unit and were
under Mr. Faust’s leadership.
Upon joining Energizer Battery Company in 1998, Mr. Faust held a series of leadership roles both in the US and Europe. He joined Energizer as
Group Vice President (Sales) - Grocery Channel, and was later named Group Vice President – Global Accounts.
In 2000, he relocated to the United Kingdom to serve as Sales Director, and later Managing Director, of Energizer’s UK operation. In this role he
led a transformation of the company’s business and market position where Energizer grew from a little-known brand to challenge Duracell for market
leadership.
Upon his return to the US in 2003, he was named Vice President – Walmart, where he was responsible for Energizer’s business with Walmart and
Sam’s Club worldwide. Subsequently he served as Vice President - Trade Marketing for North America, before moving into his last role in 2007.
Prior to his career at Energizer, Mr. Faust held numerous sales, sales management and trade marketing assignments in multiple categories at both
Ralston Purina Company and Beecham Products USA.
Mr. Faust is a native of southern Louisiana, and a graduate of Loyola University New Orleans. He and his wife Gina reside in St. Louis with their
teenage children Allison and Michael. He spends most of his free time with family, usually involving some combination of travel, sports, cooking or
fishing.

9. How To Find Us:
• Contact 3BT:
– Email: miles@3BT-LLC.com
– USPS: 111 N. Harrison Avenue, St. Louis, MO 63122
– Telephone: +1-314-378-2664
• Connect with Miles:
– www.linkedin.com/in/milesfaust
• Follow Miles on Twitter:
– www.twitter.com @milesfaust