SharedBook.com launched AcademicPub which was a custom textbook platform aimed at academics and the higher ed course pack market.

1. An innovative new approach to custom course
content

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Anticipating the Challenge of Changes in Education
• Managing the cost of education & materials
• Faculty and educators demand more choice
• Seeking intuitive and flexible content creation processes
• Expect to share content and collaborate across
‘networks’
• Migration to electronic delivery of content
• Growth of open-access and ‘free’ content
• Growing expectation for highly customizable solutions for
publishers and institutions

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Publisher Value Proposition
Generate incremental revenues and enhance relationships with academics
around the world using a technically advanced publishing platform
handling content management, licensing, distribution, royalty accounting
and other services.
Opportunity:
• Currently no charge to include publisher content in content library
• Transparent business model: Publisher sets pricing with no
commission
• Expand higher education market opportunities
• Join high-quality, high-profile academic publishers
• Secure, protected content platform using Adobe Content Server 4
• Extensive, proactive marketing & sales effort supporting
AcademicPub
• Customization, branding, marketing and content merchandising
benefits

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Current Publisher Partners – Cross Discipline
• Foreign Affairs
• Future Medicine
• Future Science
• Georgetown University Press
• IGI Global
• Information Age Publishers
• IOP Publishing
• J. Ross Publishing
• Left Coast Press
• Liverpool University Press
• LFB Publishing
• Lynne Rienner Publishers
• Marshall Cavendish
• M.E. Sharpe
• Momentum Press
• Multilingual Matters
• New York University Press
• Penn State University Press
• Peter Lang Publishing
• American Institute of Physics (AIP)
• Ashgate Publishing
• Berghahn Books
• Bolchazy-Carducci Publishers
• Brookings Institute Press
• CABI
• Cambridge University Press
• Channel View Publications
• Connexions
• Content on Demand
• Council on Foreign Relations
• CRC Press
• EBSCO
• Eerdmans Publishing
• Elsevier
• Expert Reviews
• Florida Institute of Government
• Fordham University Press
• Princeton Architectual Press
• Princeton University Press
• Psychology Press
• RAND Corporation
• Rowman & Littlefield Publishers
• Routledge
• Royal Society of Chemistry (RSC)
• Springer
• Strategic Studies Quarterly
• Taylor & Francis
• Textbook Media (20+ Varied Textbooks)
• Transaction Publishers
• UC Press
• University of Chicago Press
• University Press of Florida
• University Press of Kentucky
• Wilfrid Laurier University Press
• Vanderbilt University Press
• Yale University Press

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Current Publisher Partners - Business
• Aalto (Helsinki)
• American Society for
Training & Development
(ASTD)
• Asian Business Case Centre
• AMACOM
• ANZSOG
• Babson College
• Berrett-Koehler
• Business Expert Press
• The CASE Journal
• China Europe International
Business School
• CENTRUM Publishing
• CIBER
• Centre for Islamic Banking
and Finance
• Case Method Institute
• Cranfield School of
Management
• Darden School of Business
• ecch
• Element K
• E-FORCE Teaching Cases
• Emerald Publishing
• ESMT
• ESSEC Business School
• Global Professional
Publishing
• Greenleaf Publishing
• Harvard Business School
Publishing
• IAE Business School
• IBCC
• IBS Case Development
Center
• IBS Research Center
• IBS Center for Management
Research
• IESE Business School
• IBS Knowledge Center
• IMA Educational Case
Journal
• IMD
• INSEAD
• International Monetary
Fund (IMF)
• Ivey Publishing
• JIACS
• London Business School
• Lahore University of
Management Sciences
(CRC)
• Lahore University of
Management Sciences
• (SEDC)
• MIT Sloan School
Management
• NeilsonJournals Publishing
• Prestige Institute of
Management & Research
• Reaching Out MBA LGBT
Case Collection
• RSM Case Development
Centre
• SDA Bocconi
• Senate Hall Academic
Publishing
• Singapore Management
University
• Graduate School of
Business, Seoul National
University
• Society for HR
Management (SRHM)
• St Petersburg - (GSOM)
• Stanford Business School
• Stanford University
• strategy+business
• Tecnologico de Monterrey
• Thunderbird School of
Global Management
• Tsinghua School of
Management & Economics
• Vlerick Leuven Gent
Management School
• WDI at the University of
Michigan
• WHU Otto Beisheim School
of Management
• WITS Business School
Business, Business Theory, Operations and Management

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Expand your sales options and reach new
customers with a custom (white label)
version of AcademicPub.
• Leverage content in new ways
• Self-service option for customers
• Provide sales with new options
• Build new partnerships with
customers and publishers
• Minimal set-up fees and no on-
going fees
• No technical experience required
• Contract simple & straightforward
Roll Out a Custom Publishing Solution in
Hours

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Accelerating Adoption Since Launch
“This is one of the slickest technologies
I have ever seen!”
Craig Lanning
Department of Bioengineering, UC Denver
“AcademicPub is an efficient way to put
together course materials quickly and
easily offering a valuable educational
resource.”
Ryan Alverson
Educational Psychology, University of Alabama
“AcademicPub is easy to use and an
extremely quick process to generate an
economical resource for students,
educators and practitioners.
Impressive!”
Dr. Jeff Kimmel
Department of Marketing, Strayer University
Institutions Using AcademicPub
• Boston University Bookstore
• California Polytechnic State University
• Miami Dade College
• Palmer College
• Santa Monica College
• Southeastern Louisiana University
• Tuck School of Business at Dartmouth
• University of Alberta (Canada)
• University of Central Florida
• University of Essex, UK
• University of Southern California
• University of Tennessee, Knoxville
• Westwood College
• Yale University, and many more

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Publishing & Composition Platform
AcademicPub is a complete custom publishing platform enabling
dynamic content creation using pre-licensed content, personally
authored materials and content from the web.
Features:
• Composition engine specifically built to support a variety of content
formats
• Extensive and growing content repository of high quality publisher
content
• Integration partnership with Copyright Clearance Center for
permissions
• Automated end-to-end process enables previews, add/deletes and
reorganization of content
• Collaboration tools enable content recommendations, sharing and other
features across users (faculty) network
• Finished products are archived for use and/or adaptation in future
Student
Content Selection
& Permissions
XML
PDF
JPE
GWOR
D
Composition &
Formatting

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Powerful, Intuitive Content Selection Process
• Publisher supplied content
o Over 8mm chapters,
articles, cases and other
items
o Approximately 170
publishers
o Variable business models
• Teacher Authored Content
o Easy content upload
process
• Web (HTML) content
• Focus on workflow
o Ease of use
o Powerful search and
retrieval
o Real time and in-line
o Multiple filtering and sorting

10. 10
We are expert in supplying content
in a wide variety of formats and
platforms. AcademicPub materials
are available for use on:
• Laptop/PC
• iPad
• iPhone
• Android
• Blackberry
• Nook
• Sony Reader
• Kindle Fire
Supporting Growth in eBook Access

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Protecting Content and Copyright
AcademicPub takes copyright and content protection very seriously and
has implemented processes and functionality to encourage the
appropriate use(s) of content and thus protect every content owner.
Features:
• Intuitive integration with Copyright Clearance Center for
permissions
o ‘Layered’ approach to ensuring appropriate content usage
o ‘Social’ DRM – each book page carries faculty name
• Output protected using Adobe Content Server DRM
o No copying, printing or emailing
o Available for download on a limited number of devices
o eBook access expires after 90 days
• Content preview (a feature) is heavily watermarked
• Formats are preserved to retain publisher branding

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130 Pages 150 Pages 180 Pages
Content Royalties $19.00 $29.00 $102.00
Platform Fee $5.95 $9.95 $14.95
Permission/ Clearance Fee * $2.50 $2.50 $2.50
eBook Price $27.45 $41.45 $119.45
B/ WPrint Version
First 100 pages $10.00 $10.00 $10.00
Add'l pages ($0.03) $0.90 $1.50 $2.40
B/ W Price $38.35 $52.95 $131.85
Color Print Version
First 100 pages $20.00 $20.00 $20.00
Add'l pages ($0.15) $4.50 $7.50 $12.00
Color Price $51.95 $68.95 $151.45
A Simple, Transparent Business Model
*only implemented if AcademicPub clearance is used
$100 $100+$25

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Getting Started
AcademicPub has a standard content agreement which is simple to
execute. A project manager is assigned to each publisher relationship.
Requirements:
• Multiple file formats are accepted – pdf and xml are preferred
• Content metadata requirements are standard to the industry
• Pricing matrix
• Publishers are encouraged to suggest “recommended” content by
discipline to enhance discoverability and drive content usage
• Publisher content lead/project manager

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The SharedBook Story
SharedBook is a provider of content transformation technologies for
consumers, online publishers and enterprises.
• Launched in 2004
• Headquartered in New York City
• Development offices in Herzlia, Israel
• 38 employees
• AcademicPub is a division of SharedBook, Inc
• Partners include:

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• Education: AcademicPub.com
o Strategic business development
opportunity
o Growth phase
• Consumer (8 years)
o Everything2Print.com
o Blog2Print.com
o Technology Licensing
• Corporate
o Everything2Print.com
• Corporate Training
o Development opportunity
The SharedBook Businesses
Consumer
• Common Infrastructure
• Project Management
• Composition and
Editorial workflow
• Royalty and Reporting
Career/VocTech

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Introduction
Michael Cairns is a publishing and media executive with over 25 years experience in
business strategy, operations and technology implementation. As a business
executive, Mr. Cairns has successfully managed several troubled and under-
performing businesses, creating new business opportunities, developing new
funding sources and enhancing shareholder value for investors. His years spent as
an operating executive have largely been with brand-name publishing companies
such as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier
and R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as
AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an
emphasis on business strategy, market development and corporate development.
His skills and experience include:
• Business and corporate strategy development and implementation
• Operations management and business transformation
• Traditional and digital publishing and operations
• Print-to-digital transformation and adoption of new business models
• Software development and software services
Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from
Boston University. He has served on several boards and advisory groups including
the Association of American Publishers, Book Industry Study Group and the
International ISBN organization. Additionally, he has public and private company
board experience.
16
Michael Cairns
Information Media Partners
Strategy Consulting
New York, London, Melbourne
Tel: 908 938 4889
Michael.cairns@infomediapartners.com
Find me:
LinkedIn Twitter Blog Flickr InstaGram

17. 17
Information Media Partners
Michael Cairns established Information Media Partners in 2006 as a boutique strategy
consulting firm focused on the information and education publishing segment. The work
conducted by the firm includes product development, corporate development, sales
management and corporate reorganizations. We work with established businesses, private
equity owners and potential acquirers.
Examples of our work include:
• Reorganized and re-focused a $25 million software publishing company by aligning
business operations with client priorities; implementing internal collaboration tools and
project management standards; re-building executive team to focus on effective and
efficient management
• Defined a new business strategy for a large non-profit association and advocacy group,
expanding their business model into global markets to exploit their core knowledge and
expertise across a broader market
• Led an information technology capabilities review at a large international advertising
holding company. Completed over 200 interviews in 15 international offices and multiple
group focus sessions to define the operational ‘gaps’ between existing agency
capabilities and those necessary and important for client delivery by region
• Completed a sales management effectiveness review for a global software company and
defined six key project initiatives to improve sales effectiveness, market development
and account management
We approach our client engagements in a standardized, logical manner which creates the
best environment to identify key business drivers, administrative and logistical road blocks
and/or product or market definition issues. Our investigative approach leads to better
insights into your businesses and supports the development of workable solutions and
recommendations for success.
Visit the Information Media Partners website for more information.
Sample Client List

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AcademicPub, a division of SharedBook,Inc.
110 William Street, 30th Floor
New York, NY. 10038
646 442 8046