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Shared book Academicpub.com Publisher Partnership Deck 2011

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SharedBook.com launched AcademicPub which was a custom textbook platform aimed at academics and the higher ed course pack market.

Veröffentlicht in: Business
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Shared book Academicpub.com Publisher Partnership Deck 2011

  1. 1. An innovative new approach to custom course content
  2. 2. 2 Anticipating the Challenge of Changes in Education • Managing the cost of education & materials • Faculty and educators demand more choice • Seeking intuitive and flexible content creation processes • Expect to share content and collaborate across ‘networks’ • Migration to electronic delivery of content • Growth of open-access and ‘free’ content • Growing expectation for highly customizable solutions for publishers and institutions
  3. 3. 3 Publisher Value Proposition Generate incremental revenues and enhance relationships with academics around the world using a technically advanced publishing platform handling content management, licensing, distribution, royalty accounting and other services. Opportunity: • Currently no charge to include publisher content in content library • Transparent business model: Publisher sets pricing with no commission • Expand higher education market opportunities • Join high-quality, high-profile academic publishers • Secure, protected content platform using Adobe Content Server 4 • Extensive, proactive marketing & sales effort supporting AcademicPub • Customization, branding, marketing and content merchandising benefits
  4. 4. 4 Current Publisher Partners – Cross Discipline • Foreign Affairs • Future Medicine • Future Science • Georgetown University Press • IGI Global • Information Age Publishers • IOP Publishing • J. Ross Publishing • Left Coast Press • Liverpool University Press • LFB Publishing • Lynne Rienner Publishers • Marshall Cavendish • M.E. Sharpe • Momentum Press • Multilingual Matters • New York University Press • Penn State University Press • Peter Lang Publishing • American Institute of Physics (AIP) • Ashgate Publishing • Berghahn Books • Bolchazy-Carducci Publishers • Brookings Institute Press • CABI • Cambridge University Press • Channel View Publications • Connexions • Content on Demand • Council on Foreign Relations • CRC Press • EBSCO • Eerdmans Publishing • Elsevier • Expert Reviews • Florida Institute of Government • Fordham University Press • Princeton Architectual Press • Princeton University Press • Psychology Press • RAND Corporation • Rowman & Littlefield Publishers • Routledge • Royal Society of Chemistry (RSC) • Springer • Strategic Studies Quarterly • Taylor & Francis • Textbook Media (20+ Varied Textbooks) • Transaction Publishers • UC Press • University of Chicago Press • University Press of Florida • University Press of Kentucky • Wilfrid Laurier University Press • Vanderbilt University Press • Yale University Press
  5. 5. 5 Current Publisher Partners - Business • Aalto (Helsinki) • American Society for Training & Development (ASTD) • Asian Business Case Centre • AMACOM • ANZSOG • Babson College • Berrett-Koehler • Business Expert Press • The CASE Journal • China Europe International Business School • CENTRUM Publishing • CIBER • Centre for Islamic Banking and Finance • Case Method Institute • Cranfield School of Management • Darden School of Business • ecch • Element K • E-FORCE Teaching Cases • Emerald Publishing • ESMT • ESSEC Business School • Global Professional Publishing • Greenleaf Publishing • Harvard Business School Publishing • IAE Business School • IBCC • IBS Case Development Center • IBS Research Center • IBS Center for Management Research • IESE Business School • IBS Knowledge Center • IMA Educational Case Journal • IMD • INSEAD • International Monetary Fund (IMF) • Ivey Publishing • JIACS • London Business School • Lahore University of Management Sciences (CRC) • Lahore University of Management Sciences • (SEDC) • MIT Sloan School Management • NeilsonJournals Publishing • Prestige Institute of Management & Research • Reaching Out MBA LGBT Case Collection • RSM Case Development Centre • SDA Bocconi • Senate Hall Academic Publishing • Singapore Management University • Graduate School of Business, Seoul National University • Society for HR Management (SRHM) • St Petersburg - (GSOM) • Stanford Business School • Stanford University • strategy+business • Tecnologico de Monterrey • Thunderbird School of Global Management • Tsinghua School of Management & Economics • Vlerick Leuven Gent Management School • WDI at the University of Michigan • WHU Otto Beisheim School of Management • WITS Business School Business, Business Theory, Operations and Management
  6. 6. 6 Expand your sales options and reach new customers with a custom (white label) version of AcademicPub. • Leverage content in new ways • Self-service option for customers • Provide sales with new options • Build new partnerships with customers and publishers • Minimal set-up fees and no on- going fees • No technical experience required • Contract simple & straightforward Roll Out a Custom Publishing Solution in Hours
  7. 7. 7 Accelerating Adoption Since Launch “This is one of the slickest technologies I have ever seen!” Craig Lanning Department of Bioengineering, UC Denver “AcademicPub is an efficient way to put together course materials quickly and easily offering a valuable educational resource.” Ryan Alverson Educational Psychology, University of Alabama “AcademicPub is easy to use and an extremely quick process to generate an economical resource for students, educators and practitioners. Impressive!” Dr. Jeff Kimmel Department of Marketing, Strayer University Institutions Using AcademicPub • Boston University Bookstore • California Polytechnic State University • Miami Dade College • Palmer College • Santa Monica College • Southeastern Louisiana University • Tuck School of Business at Dartmouth • University of Alberta (Canada) • University of Central Florida • University of Essex, UK • University of Southern California • University of Tennessee, Knoxville • Westwood College • Yale University, and many more
  8. 8. 8 Publishing & Composition Platform AcademicPub is a complete custom publishing platform enabling dynamic content creation using pre-licensed content, personally authored materials and content from the web. Features: • Composition engine specifically built to support a variety of content formats • Extensive and growing content repository of high quality publisher content • Integration partnership with Copyright Clearance Center for permissions • Automated end-to-end process enables previews, add/deletes and reorganization of content • Collaboration tools enable content recommendations, sharing and other features across users (faculty) network • Finished products are archived for use and/or adaptation in future Student Content Selection & Permissions XML PDF JPE GWOR D Composition & Formatting
  9. 9. 9 Powerful, Intuitive Content Selection Process • Publisher supplied content o Over 8mm chapters, articles, cases and other items o Approximately 170 publishers o Variable business models • Teacher Authored Content o Easy content upload process • Web (HTML) content • Focus on workflow o Ease of use o Powerful search and retrieval o Real time and in-line o Multiple filtering and sorting
  10. 10. 10 We are expert in supplying content in a wide variety of formats and platforms. AcademicPub materials are available for use on: • Laptop/PC • iPad • iPhone • Android • Blackberry • Nook • Sony Reader • Kindle Fire Supporting Growth in eBook Access
  11. 11. 11 Protecting Content and Copyright AcademicPub takes copyright and content protection very seriously and has implemented processes and functionality to encourage the appropriate use(s) of content and thus protect every content owner. Features: • Intuitive integration with Copyright Clearance Center for permissions o ‘Layered’ approach to ensuring appropriate content usage o ‘Social’ DRM – each book page carries faculty name • Output protected using Adobe Content Server DRM o No copying, printing or emailing o Available for download on a limited number of devices o eBook access expires after 90 days • Content preview (a feature) is heavily watermarked • Formats are preserved to retain publisher branding
  12. 12. 12 130 Pages 150 Pages 180 Pages Content Royalties $19.00 $29.00 $102.00 Platform Fee $5.95 $9.95 $14.95 Permission/ Clearance Fee * $2.50 $2.50 $2.50 eBook Price $27.45 $41.45 $119.45 B/ WPrint Version First 100 pages $10.00 $10.00 $10.00 Add'l pages ($0.03) $0.90 $1.50 $2.40 B/ W Price $38.35 $52.95 $131.85 Color Print Version First 100 pages $20.00 $20.00 $20.00 Add'l pages ($0.15) $4.50 $7.50 $12.00 Color Price $51.95 $68.95 $151.45 A Simple, Transparent Business Model *only implemented if AcademicPub clearance is used $100 $100+$25
  13. 13. 13 Getting Started AcademicPub has a standard content agreement which is simple to execute. A project manager is assigned to each publisher relationship. Requirements: • Multiple file formats are accepted – pdf and xml are preferred • Content metadata requirements are standard to the industry • Pricing matrix • Publishers are encouraged to suggest “recommended” content by discipline to enhance discoverability and drive content usage • Publisher content lead/project manager
  14. 14. 14 The SharedBook Story SharedBook is a provider of content transformation technologies for consumers, online publishers and enterprises. • Launched in 2004 • Headquartered in New York City • Development offices in Herzlia, Israel • 38 employees • AcademicPub is a division of SharedBook, Inc • Partners include:
  15. 15. 15 • Education: AcademicPub.com o Strategic business development opportunity o Growth phase • Consumer (8 years) o Everything2Print.com o Blog2Print.com o Technology Licensing • Corporate o Everything2Print.com • Corporate Training o Development opportunity The SharedBook Businesses Consumer • Common Infrastructure • Project Management • Composition and Editorial workflow • Royalty and Reporting Career/VocTech
  16. 16. 16 Introduction Michael Cairns is a publishing and media executive with over 25 years experience in business strategy, operations and technology implementation. As a business executive, Mr. Cairns has successfully managed several troubled and under- performing businesses, creating new business opportunities, developing new funding sources and enhancing shareholder value for investors. His years spent as an operating executive have largely been with brand-name publishing companies such as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier and R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an emphasis on business strategy, market development and corporate development. His skills and experience include: • Business and corporate strategy development and implementation • Operations management and business transformation • Traditional and digital publishing and operations • Print-to-digital transformation and adoption of new business models • Software development and software services Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from Boston University. He has served on several boards and advisory groups including the Association of American Publishers, Book Industry Study Group and the International ISBN organization. Additionally, he has public and private company board experience. 16 Michael Cairns Information Media Partners Strategy Consulting New York, London, Melbourne Tel: 908 938 4889 Michael.cairns@infomediapartners.com Find me: LinkedIn Twitter Blog Flickr InstaGram
  17. 17. 17 Information Media Partners Michael Cairns established Information Media Partners in 2006 as a boutique strategy consulting firm focused on the information and education publishing segment. The work conducted by the firm includes product development, corporate development, sales management and corporate reorganizations. We work with established businesses, private equity owners and potential acquirers. Examples of our work include: • Reorganized and re-focused a $25 million software publishing company by aligning business operations with client priorities; implementing internal collaboration tools and project management standards; re-building executive team to focus on effective and efficient management • Defined a new business strategy for a large non-profit association and advocacy group, expanding their business model into global markets to exploit their core knowledge and expertise across a broader market • Led an information technology capabilities review at a large international advertising holding company. Completed over 200 interviews in 15 international offices and multiple group focus sessions to define the operational ‘gaps’ between existing agency capabilities and those necessary and important for client delivery by region • Completed a sales management effectiveness review for a global software company and defined six key project initiatives to improve sales effectiveness, market development and account management We approach our client engagements in a standardized, logical manner which creates the best environment to identify key business drivers, administrative and logistical road blocks and/or product or market definition issues. Our investigative approach leads to better insights into your businesses and supports the development of workable solutions and recommendations for success. Visit the Information Media Partners website for more information. Sample Client List
  18. 18. 18 AcademicPub, a division of SharedBook,Inc. 110 William Street, 30th Floor New York, NY. 10038 646 442 8046