Webinar to review findings of market research in to the market for technology software and services supporting the global publishing industry. Report: http://bit.ly/PUBTECH2019

1. Michael Cairns
Managing Partner
Information Media Partners
Technology Spending in
Book Publishing

2. Introduction
Michael Cairns is a publishing and media executive with over 25 years experience in
business strategy, operations and technology implementation. As a business
executive, Mr. Cairns has successfully managed several troubled and under-
performing businesses, creating new business opportunities, developing new funding
sources and enhancing shareholder value for investors. His years spent as an
operating executive have largely been with brand-name publishing companies such
as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier and
R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as
AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an emphasis
on business strategy, market development and corporate development.
His skills and experience include:
 Business and corporate strategy development and implementation
 Operations management and business transformation
 Traditional and digital publishing and operations
 Print-to-digital transformation and adoption of new business models
 Software development and software services
Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from
Boston University. He has served on several boards and advisory groups including
the Association of American Publishers, Book Industry Study Group and the
International ISBN organization. Additionally, he has public and private company
board experience.
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Michael Cairns
Information Media Partners
Strategy Consulting
New York, London, Melbourne
Tel: 908 938 4889
Michael.cairns@infomediapartners.com
Find me:
LinkedIn

3. Information Media Partners
Michael Cairns established Information Media Partners in 2006 as a boutique strategy
consulting firm focused on the information and education publishing segment. The work
conducted by the firm includes product development, corporate development, sales
management and corporate reorganizations. We work with established businesses, private
equity owners and potential acquirers.
Examples of our work include:
 Reorganized and re-focused a $25 million software publishing company by aligning
business operations with client priorities; implementing internal collaboration tools and
project management standards; re-building executive team to focus on effective and
efficient management
 Defined a new business strategy for a large non-profit association and advocacy group,
expanding their business model into global markets to exploit their core knowledge and
expertise across a broader market
 Led an information technology capabilities review at a large international advertising
holding company. Completed over 200 interviews in 15 international offices and multiple
group focus sessions to define the operational ‘gaps’ between existing agency capabilities
and those necessary and important for client delivery by region
 Completed a sales management effectiveness review for a global software company and
defined six key project initiatives to improve sales effectiveness, market development and
account management
We approach our client engagements in a standardized, logical manner which creates the best
environment to identify key business drivers, administrative and logistical road blocks and/or
product or market definition issues. Our investigative approach leads to better insights into
your businesses and supports the development of workable solutions and recommendations
for success.
Visit the Information Media Partners website for more information.
Sample Client List

4. Overview of today’s webinar
 Technology spending segments
 Market dynamics
 Trends in technology investments
 Recommendations for buyers
 Implications for software (solutions) providers

5. Today’s webinar participants
 Michael Cairns
 CEO, Information Media Partners
 Brian O’Leary
 Executive Director, BISG
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6. BISG: An overview
Mission Vision Values Objectives
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To create a
more informed,
empowered and
efficient book
industry
To serve as
publishing’s
primary
resource for
addressing
issues that
affect more than
one part of the
supply chain
• Focus
• Shared
solutions
• Results
orientation
• Best in class
• Collaborative
• Information
• Standards
• Research
• Community

7. BISG Objectives
Objective Detail
Information Establish BISG as the “information hub” for the book industry supply
chain.
Standards Foster the development, refinement and use of standards that improve
revenue, promote product visibility, reduce costs and ensure
transparency across the book industry supply chain in the U.S. and
across global markets.
Research Shape the conversation about the current state and future of book
publishing by studying and communicating about emerging topics,
issues and trends that affect the book industry.
Community Maintain relevance by growing a diverse membership base that
reflects the various segments and participants of the book industry
supply chain.
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8. Technology spending overview
 ERP solutions
 Contracts, rights, and royalties
 Title management
 Editorial and production
 Content management
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9. ERP solutions
Type Examples
Large, cross-industry SAP, Oracle, Microsoft Dynamics
Mid-tier, cross-industry Iptor, Infor, Sage, Epicor, Unit4
Large publishers Klopotek, Advantage, Virtusales
Mid-tier publishers Firebrand, Ingenta, knk, Media Services Group,
others
Smaller publishers CWC Software, Bookflow, Ribbonfish, among
others
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10. Contracts, rights, and royalties
Type Examples
Large global media
companies
Fadel, Lumina Datamatics, Vistex, among others
Focus on
publishers/smaller
companies
Metacomet, RoyaltyShare, Eclipse, Dashbook,
among others
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The market for rights information solutions is much larger than book publishing
and can extend to companies not considered part of global media or publishing.
This makes the need for standards that align with other markets a cost-effective
option for book publishing firms.

11. Title management (examples)
 Supadu
 BooksONIX
 ONIXSuite (GiantChair)
 Stison
 ONIXEdit
 BookEngine
 Netread
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12. Editorial and production
 ScholarOne
 Aries
 Open Monograph
 RSI (Orbis)
 Arpha
 Inera
 Blanchard
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 Submittable
 PressBooks
 Typefi
 Publish One
 Seinet
 Pagemajik
 Deanta

13. Content management
 Atypon
 VitalSource
 PubFactory
 Ingenta
 SilverChair
 Ixxus (CCC)
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 Exact Editions
 Highwire
 Tizra
 iPublish Central
 Project Muse
 ScholarStar

14. Market dynamics
 Rapid migration to content subscription models
challenges legacy systems, processes
 Providers are small (< $25 million/year)
 Fragmented market
 Finite avenues for funding and investment
 Forcing providers to retool
 Short-term cash drain
 Longer term: beneficial for those who invest
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15. Technology spending
 In aggregate, publishing tech spending as a
share of revenue matches other industries
 Top 60 publishers measured
 Compared to much larger industries
 Harder to break down spending on legacy vs.
new investments
 Market demands pushing publishers to integrate
product development with tech investments
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16. Technology investment trends
 Deliver purpose-built products across markets
 Extract operational intelligence across systems
(goals: efficiency and effectiveness)
 Apply robotic process automation (RPA) and AI
to remove costs that don’t tie to value
 Build/expand an intelligent network
 Partners, customers, suppliers, and more
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17. Investment preferences
 Modular ‘assembly’ solutions; rapid
implementation
 Quantifiable business benefits delivered early in
the project timetable
 Cloud and mobile-first capabilities
 Compare to Amazon’s tech stack
 Standard API architecture seen as ‘best in class’

18. Recommendations for buyers
 Understand total cost of ownership
 Seek open-technology solutions (connectivity)
 Know a vendor’s road map; look for partners
who can “future proof” their solutions
 Understand infrastructure, disaster recovery,
business continuity before you buy
 The more fractured the market, the more
standard you want you implementation to be
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19. Recommendations for providers
 Think broadly about your competitive set
 Not always the usual suspects
 Invest in sales and marketing support
 Be clear about business benefits, levels of support
 Think about partners
 Consolidation might be good for both the
consolidated and the industry
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20. Michael Cairns
Managing Partner
Information Media Partners
Thank you - Questions

21. About the report
 “Market Survey of ERP and CMS Software
Solutions for Publishing Companies – 2019”
 Link below (*) or search for the report
 Available now
 Use purchase code THANKS2019 for the BISG
discount
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* http://bit.ly/PUBTECH2019

22. Michael Cairns
Managing Partner
Michael.Cairns@InfoMediaPartners.com
908 938 4889