Zeego Digital Campaign By: Mohamed Oweda Marketing, Digital Campaigns, Creative Writing, Digital Advertising

1. MOHAMED OWEDA

2. The Theme
Youth, Innovation and Fun.

3. The Idea
Encouraging the young to think
out of the box and combine
opposite
things together to get a totally
different new thing.

4. The Thing
Could be any of their interests
Fashion, Food, Sports,
Technology....

5. Campaign Elements
. . . .

6. ANNOUNCEMENT
Will be posted the week before the
campaign launching to attract Fans.

9. WALL CONTEST
Fans will write about their mixes in
life. The comments should be
creative and any inappropriate
comments will be deleted.

11. PHOTO CONTEST
We will ask Fans to post photos of
their mixes through the Facebook
app.
The filtering criteria will include
creativity, social norms and values
and Zeego brand guidelines.

12. THANK YOU VIDEO
We will gather the winning posts
and photos in one video with a
thank you message.

13. WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
ANNOUNCEMENT
FACEBOOK PHOTO
CONTEST
WALL CONTEST 1
WALL CONTEST 2
WALL CONTEST 3
PRODUCTION GAP
1 MILLION - THANK YOU
VIDEO

14. THANK YOU