1. Richard Tibbott | Ричард Тиббот
Destination developer & Chairman
Cushman & Wakefield International
Advisory services
Dec 5th 2012
TOP 10 MYTHS ABOUT POST-INDUSTRIAL REGENERATION
ОСНОВНЫЕ МИФЫ О РЕГЕНЕРАЦИИ ИНДУСТРИАЛЬНЫХ ЗОН

2. MYTH # 1 MOSCOW URBAN FORUM
WE COULD DEVELOP THIS QUICKER THAN IN THE CITY
ЗДЕСЬ ВСЕ ПОЛУЧИТСЯ БЫСТРЕЕ, ЧЕМ В ГОРОДСКОЙ СРЕДЕ
CUSHMAN & WAKEFIELD

3. KINGS CROSS ST PANCRAS STATION DEVELOPMENT BY ARGENT MOSCOW URBAN FORUM
Post Industrial land comes in many forms – ex military land, old industries,
ports, railway land, often in the middle of major cities CUSHMAN & WAKEFIELD

4. KINGS CROSS ST PANCRAS STATION PLANNING TIMELINE 2000 - 2007 MOSCOW URBAN FORUM
Do remember its going to take a long time … Its not like normal real estate
development CUSHMAN & WAKEFIELD

5. SALFORD QUAYS 1984 – 2012 MOSCOW URBAN FORUM
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6. SALFORD QUAYS OLD INDUSTRIAL DAYS AND DECLINE MOSCOW URBAN FORUM
1936 1981
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7. SALFORD QUAYS PLANNING AND FIRST STEPS MOSCOW URBAN FORUM
1985 1991
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8. SALFORD QUAYS PHASES MOSCOW URBAN FORUM
1999 2005
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9. SALFORD QUAYS 2005 AND ONWARDS MOSCOW URBAN FORUM
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10. SALFORD QUAYS 2005 AND ONWARDS MOSCOW URBAN FORUM
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11. SALFORD QUAYS 2010 MOSCOW URBAN FORUM
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12. SALFORD QUAYS 2012 MOSCOW URBAN FORUM
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13. MYTH # 2 MOSCOW URBAN FORUM
ONLY INDEPENDENT PRIVATE DEVELOPERS CAN DO GREAT
ТОЛЬКО ЧАСТНЫЕ ДЕВЕЛОПЕРЫ МОГУТ СОЗДАВАТЬ
КАЧЕСТВЕННЫЕ ПРОЕКТЫ
CUSHMAN & WAKEFIELD

14. LONDON OLYMPIC PARK - NOVEMBER 2008 MOSCOW URBAN FORUM
200+ BUSINESSES RELOCATED FROM INDUSTRIAL AREA
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15. COMPLETED MARCH 2012 MOSCOW URBAN FORUM
6 MONTHS EARLY & $750 MLN UNDER BUDGET
CUSHMAN & WAKEFIELD

16. MYTH # 3 MOSCOW URBAN FORUM
NORMAL DEVELOPMENT FINANCE CAN DELIVER SUCCESS
РЕГЕНЕРАЦИЮ МОЖНО ФИНАНСИРОВАТЬ КАК ОБЫЧНЫЙ
ДЕВЕЛОПМЕНТ
CUSHMAN & WAKEFIELD

17. <INSERT SERVICE LINE /
DEPT NAME>
There is fundamental mis-match between theory of the destination versus (3 LINES MAXIMUM)
the reality of short term funding of the developer
Destination Development
Conventional Property Development
value
Site
($)
Break Even
5 Years time
CUSHMAN & WAKEFIELD 17

18. MYTH # 4 MOSCOW URBAN FORUM
PRIVATE SECTOR CAN PAY FOR THE INFRASTRUCTURE
ЧАСТНЫЙ СЕКТОР ПРОФИНАНСИРУЕТ ИНФРАСТРУКТУРУ
CUSHMAN & WAKEFIELD

19. DON’T EXPECT THE PRIVATE SECTOR TO SORT OUT INFRASTRUCTURE MOSCOW URBAN FORUM
Cardiff Bay 1988 – 2002: Starting with Infrastructure Investment in motor CUSHMAN & WAKEFIELD
way tunnel and the barrage $450million and $2.5billion investment resulting

20. MYTH # 5 MOSCOW URBAN FORUM
YOU CAN LEAVE MANAGEMENT OF PUBLIC DOMAIN TILL LATER
УСТРОЙСТВО ОБЩЕСТВЕННЫХ ПРОСТРАНСТВ МОЖНО
ОСТАВИТЬ НА ПОТОМ
CUSHMAN & WAKEFIELD

21. DO HAVE A REALISTIC PLAN FOR PUBLIC DOMAIN MOSCOW URBAN FORUM
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22. MYTH # 6 MOSCOW URBAN FORUM
WE CAN STICK TO OUR PLAN, IT’S STRONG ENOUGH TO SUSTAIN
ECONOMIC CYCLE
MЫ БУДЕМ ДЕЙСТВОВАТЬ СТРОГО ПО ПЛАНУ, ОН ВЫДЕРЖИТ
ЛЮБЫЕ ЭКОНОМИЧЕСКИЕ КОЛЕБАНИЯ
CUSHMAN & WAKEFIELD

23. TIMING IS CRUCIAL MOSCOW URBAN FORUM
15 years of boom in the UK real estate sector
Brindley Place Central Birmingham CUSHMAN & WAKEFIELD

24. CARLSBERG (COPENHAGEN) FALL AFTER 2008 — NO POINT IN HURRYING MOSCOW URBAN FORUM
Carlsberg – 2008 strategy for 32 Ha halted whilst the investment economy sorts itself out –
no point in hurrying when can get the planning right!
Unique use of their heritage and brand reputation and the Carlsberg Heritage Visitor centre
to keep up progress in the development.
CUSHMAN & WAKEFIELD

25. MYTH # 7 MOSCOW URBAN FORUM
THE CITY GOVERNMENT CAN MAKE ALL THIS HAPPEN ON IT’S OWN
ГОРОД МОЖЕТ СПРАВИТЬСЯ С ПРОЕКТОМ САМОСТОЯТЕЛЬНО
CUSHMAN & WAKEFIELD

26. Development Corporations with strategy, planning and infrastructure funding MOSCOW URBAN FORUM
role are key for success
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27. MYTH # 8 MOSCOW URBAN FORUM
IDEALLY YOU WANT MASSIVE TRANSFORMATIONAL PROJECTS
ДЛЯ УСПЕХА НУЖНЫ МАСШТАБНЫЕ ЗНАКОВЫЕ ПРОЕКТЫ
CUSHMAN & WAKEFIELD

28. MOSCOW URBAN FORUM
WHALES MILLENNIUM OPERA HOUSE — $350 mln 2000
CUSHMAN & WAKEFIELD

29. MOSCOW URBAN FORUM
CARDIFF BAY TUBE, 1992 – $600K
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30. MYTH # 9 MOSCOW URBAN FORUM
A SPECIALIST STRATEGY IS WHAT WE NEED HERE!
МЫ ДОЛЖНЫ СОЗДАТЬ ТЕМАТИЧЕСКИЙ ДЕВЕЛОПМЕНТ
CUSHMAN & WAKEFIELD

31. SALFORD MEDIA CITY / BBC 5000 jobs MOSCOW URBAN FORUM
A HAPPY ACCIDENT — NOT A PLAN!
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32. MYTH # 10 MOSCOW URBAN FORUM
WHAT WE NEED TO DO FIRST IS PICK A GREAT ARCHITECT
ПЕРВЫМ ДЕЛОМ НАМ НУЖЕН ЗВЕЗДНЫЙ АРХИТЕКТОР
CUSHMAN & WAKEFIELD

33. GLASGOW SCIENCE CENTER MOSCOW URBAN FORUM
Don’t expect miracles from the architect – they need a commercially
realistic brief. CUSHMAN & WAKEFIELD

34. MOSCOW URBAN FORUM
BUT WHEN YOU GET IT RIGHT — IT’S WORTH ALL THE TROUBLE
ЕСЛИ ВСЕ СДЕЛАТЬ ПРАВИЛЬНО — ОНО ТОГО СТОИТ
CUSHMAN & WAKEFIELD

35. GUNWHARF QUAYS, PORTSMOUTH ENGLAND MOSCOW URBAN FORUM
Former Military Base now Mixed use destination – Leisure, Retail, heritage,
tourism, residential CUSHMAN & WAKEFIELD

36. AKER BRUGGE, OSLO MOSCOW URBAN FORUM
Former Coal Quays – summer and winter destination strategy
CUSHMAN & WAKEFIELD

37. GRANVILLE ISLAND,VANCOUVER MOSCOW URBAN FORUM
From industry to world class waterfront destination using recycled buildings
& community energy CUSHMAN & WAKEFIELD

38. KEY LESSON LEARNED MOSCOW URBAN FORUM
• YOU CAN’T REACH AGREEMENT WITH EVERYONE: ALIGN INCENTIVES NOT INTERESTS
• SMALLER SHARE OF BIGGER PIE WORTH MORE THAN A LARGE SHARE OF A SMALL PIE
• REGENERATION PROJECTS TAKE LONGER THAN DEVELOPMENT FINANCE
• FOCUS PUBLIC INTERVENTION ON INFRASTRUCTURE FIRST
• CREATE CONDITIONS FOR SUCCESS, DON’T TRY TO PICK WINNERS
• ASSET MANAGEMENT IS CRUCIAL TO URBAN REGENERATION
• CREATE A DESTINATION WHERE YOU CAN COME, GROW, AND STAY
• REACH OUT TO LOCALS BEFORE YOU’VE MADE UP YOUR MIND
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