1. ENTERPRISE SOCIAL INTELLIGENCE
ISSUE TRACKING
Protect Your Valuable
Brand Equity
BENEFITS
Brand Reputation Can Change at Internet Speed
In the viral world of social media, bad news can spread in an instant. Public relations (PR) and
communications professionals and executives are the front line guarding a brand’s reputation
against threats. They need
an early warning system
that lets them proactively
monitor for emerging issues
in social chatter and clearly
understand when and how
to respond before small
problems turn into timeconsuming, expensive crises.
With an accurate, real-time
picture of sentiment around
an issue as well as its scope
and underlying drivers,
PR and communications
professionals can identify
the real threats to brand
reputation and act quickly
to mitigate them.
SAVE time and money
with intelligent monitoring
MANAGE brand
reputation proactively
AVOID crises based on
timely early warning
KEY FEATURES
Track one or more topics
in real time
View total buzz and reach
Instantly spot trends in
buzz, reach and sentiment
Summarize issues and
key influencer profiles
Real-time Monitoring Made Simple and Reliable
NetBase’s issue-tracking solution offers a business-ready template to proactively monitor for
emerging issues around one or more specific or general topics of interest and observe realtime trends in social media conversations. Built on an Internet-scale, high-performance, flexible
enterprise social intelligence platform and web-based application builder, the solution is fast
to set up and easy to manage. More importantly, it offers end-users instant, interactive insights
about topics they are monitoring.
Craft Fast, Educated Responses to Potential Issues
See sudden changes in buzz volume or customer sentiment as soon as they occur. Gain a clear
understanding of key influencers—people with many followers and/or high Klout scores—to help
formulate appropriate response strategies in a timely manner – when they can make the biggest
difference. Drill into influencer profiles, including geography and gender. Explore high-level
analytics and issue themes to quickly separate the real problems from isolated chatter.
Understand where
conversations are
taking place
Drill down into the
real-time stream of
conversation verbatims
and opinions
Quickly configure topics
and dashboards with
intuitive wizards designed
for business analysts
“It takes 20 years to build a reputation and five minutes to ruin it. If
you think about that, you’ll do things differently.
— WARREN BUFFET

2. ISSUE TRACKING
The Secret Sauce: NetBase Enterprise Social Intelligence
Platform and NetBase Social Insight Composer
At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social
Intelligence Platform. This platform offers organizations a way to operationalize social media by
instantly capturing billions of social media conversations from millions of sites globally and making
those conversations available for immediate use enterprise-wide. End-users benefit from trusted,
transparent, and targeted insights delivered to them through easy-to-understand views.
The key components of the NetBase Enterprise Social Intelligence Platform are:
ConsumerBase, our social intelligence warehouse containing conversations from more
than 100 million global sources—cleansed, processed, normalized, and organized as
structured insights in a special index. It uniquely makes one year’s worth of normalized
data available to users on-demand on day one. Our Twitter Firehose option adds real-time
access to Twitter’s complete data stream—more than 270 million tweets per day on average.
A high-precision natural language processing (NLP) engine, combined with text analytics
and machine learning. This engine reads and categorizes each one of the posts captured
in ConsumerBase according to the opinions, emotions, and behaviors that customers
have expressed.
The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social
media posts, related insights, and summary statistics available for integration into enterprise
workflow processes and applications.
Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform
processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly
define topics (using NetBase Insight Workbench features) and create, publish, and share
interactive dashboards from a vast set of widgets in the data visualization library. It includes an
easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content,
and organize insights for business use. Each dashboard created by the composer is made up of
widgets that provide relevant views of social data for specific monitoring and analysis needs.
A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG
© March 2012 NetBase Solutions, Inc.
WHAT’S DIFFERENT?
Immediate access to
real-time, global
conversations and at
least one year of history
Accurate sentiment
analysis and targeted
customer insights
organized using a
high-precision NLP
engine, combined with
text analytics and
machine learning
Multilingual solution
with support for English,
Spanish, French, German,
and Portuguese
Easily extensible to
support a broad range
of business users across
the enterprise through
business templates and
state-of-the-art APIs
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase
NetBaseInc
NetBase Solutions, Inc
NetBaseInc