NetBase offers a digital response tracking solution that provides marketers insights into how their social media messages are spreading, who is driving conversations, which messages are resonating, and the sentiments being generated. This helps marketers make informed corrections to improve engagement and revenue. The solution tracks activity on social networks and company sites, and provides metrics on reach, sentiment, influencers, and more. Custom dashboards can be created to monitor key performance indicators. The solution is powered by NetBase's enterprise social intelligence platform that processes billions of social posts to extract structured insights.

1. ENTERPRISE SOCIAL INTELLIGENCE
DIGITAL RESPONSE TRACKING
Craft Better Digital Campaigns With
a Deep View of the Social Response
Measuring Activity Doesn’t Guide Action
Most brands are investing significant resources in content
marketing and social community management – whether
through brand pages on Facebook, Google+, Twitter, YouTube,
or Pinterest or on their own web properties. However, the
metrics available to measure the impact of content marketing—
views, “likes,” shares, comments, and combined measures such
as People Talking About This (PTAT)—provide little guidance as
to why a particular digital strategy worked or missed the mark.
Digital marketers need intelligence that is actionable and that guides them to future success.
Understand Reach, Relationships, Relevancy, and Response
NetBase’s digital response tracking solution offers a business-ready template to monitor and
measure activity on leading social networks as well as company-owned public forums or blogs.
Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and
web-based application builder, the solution gives digital marketers instant analytics showing them:
How their messages are spreading
Who is driving the conversations and when they are happening
Which messages are resonating
What sentiments and emotions they are generating
BENEFITS
MAKE FASTER COURSE
CORRECTIONS that
improve engagement levels
and resulting revenue
INCREASE CAMPAIGN
REACH by identifying key
influencers and prospects
ENGAGE MORE PEOPLE
by speaking the
customer’s language
UNDERSTAND deep social
response to campaigns
Use this information to make informed course corrections that put content marketing
campaigns on the best path to success.
Fine-tune Your Digital Response KPIs
The NetBase digital response tracking solution
measures digital activity (“likes,” comments, shares,
etc.) as well as net sentiment, likes and dislikes, and
even emotions expressed in commentary. It also
provides metrics on influential authors and influencers,
including demographic insights. With the NetBase
enterprise social intelligence platform, you can quickly
create custom dashboards that fine-tune these metrics to track the Key Performance Indicators
(KPIs) that make the most sense for your company and your digital strategy.
Benchmark Against Your Competitors and Analyze Trends
NetBase makes it easy to create dashboards and reports that compare your brand’s metrics to
competitors. And up to one year of social data is always available so that you can look at digital
response trends in a historical context.
Track All of Your Social Channels in One Place
The NetBase solution operates across all of your digital channels—Facebook, Google+, Twitter,
Pinterest, and public-facing corporate web properties—so that you can measure and report on
success more efficiently. At the same time, you can create distinct metrics for each site (e.g.
Facebook versus Twitter) in order to reflect its unique interaction patterns. You display these
metrics on one or more dashboards.
KEY FEATURES
Measure and compare
digital response in real-time:
reach, net sentiment, likes
and dislikes, emotions,
and behaviors expressed
in commentaries
Benchmark against
the competition
Identify influential authors
and their profiles, including
gender and age if avaialble
Create dashboards
for specific digital
marketing audiences
Review actual conversation
verbatims on-demand

2. DIGITAL RESPONSE TRACKING
The Secret Sauce: NetBase Enterprise Social Intelligence
Platform and NetBase Social Insight Composer
At the core of all our social media monitoring and insight solutions is the NetBase Enterprise
Social Intelligence Platform. This platform offers organizations a way to operationalize social
media by instantly capturing billions of social media conversations from millions of sites globally and
making those conversations available for immediate use enterprise-wide. End-users benefit from
trusted, transparent, and targeted insights delivered to them through easy-to-understand views.
WHAT’S DIFFERENT?
Immediate access to
real-time, global
conversations and at
least one year of history
The key components of the NetBase Enterprise Social Intelligence Platform are:
ConsumerBase, our social intelligence warehouse containing conversations from more
than 165 million global sources—cleansed, processed, normalized, and organized as
structured insights in a special index. It uniquely makes one year’s worth of normalized data
available to users on-demand, on day one. Our Twitter Firehose option adds real-time access
to Twitter’s complete data stream—more than 270 million tweets per day on average
A high-precision natural language processing (NLP) engine, combined with text analytics
and machine learning. This engine reads and categorizes each one of the posts captured in
ConsumerBase according to the sentiment, opinions, likes, dislikes, emotions, and behaviors
that customers have expressed.
The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social
media posts, related insights, and summary statistics available for integration into enterprise
workflow processes and applications.
Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform
processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly
define topics (using NetBase Insight Workbench features) and create, publish, and share
interactive dashboards from a vast set of widgets in the data visualization library. It includes an
easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content,
and organize insights for business use. Each dashboard created by the composer is made up of
widgets that provide relevant views of social data for specific monitoring and analysis needs.
A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG
© July 2012 NetBase Solutions, Inc.
Accurate sentiment
analysis and targeted
customer insights
organized using a
high-precision NLP
engine, combined with
text analytics and
machine learning
Multilingual solution
with support for English,
Spanish, French, German,
Italian, Japanese,
and Portuguese
Easily extensible to
support a broad range
of business users across
the enterprise through
business templates and
state-of-the-art APIs
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase
NetBaseInc
NetBase Solutions, Inc
NetBaseInc