The document discusses strategies for developing sustainable mobile services, including focusing on one core service or developing a portfolio of services. It emphasizes the importance of driving traffic, retaining users over time through non-essential apps and gamification, and monetizing services through various business models like in-app billing. A portfolio approach requires combining apps thematically and leveraging synergies between apps to boost retention across the portfolio rather than for individual short-lived apps.

1. BASIC STRATEGIES

2. BASIC STRATEGIES
One service Portfolio
Target Clear Strategical
MKT size Clear Strategical
Volatility Low High
Risk management
Strategy goal As it was Synergy
Core competence
Winner best player --

3. BASIC STRATEGIES

4. SUSTAINABLE?

5. SUSTAINABLE?
TRAFFIC

6. SUSTAINABLE?
TRAFFIC RETENTION

7. SUSTAINABLE?
TRAFFIC RETENTION MONETIZE

8. SUSTAINABLE?
TRAFFIC RETENTION MONETIZE
PLATFORM

9. SUSTAINABLE?
TRAFFIC
• SNS
• Media

10. SUSTAINABLE?
RETENTION
foursquare UV ( : Million)
2 • Non essential App
2
1 • 10~30 min - Mobile Time
may 10 1
jul 10 0 • Entertainment, SNS UV
sep 10 10%
nov 10

11. SUSTAINABLE?
MONETIZE

12. SUSTAINABLE?
MONETIZE No Reference !!!

13. SUSTAINABLE?
MONETIZE No Reference !!!

14. SUSTAINABLE?
MONETIZE No Reference !!!

15. SUSTAINABLE?
• Business
• App Life Cycle
• Mobile Service
• App

16. SUSTAINABLE MOBILE SERVICE

17. SUSTAINABLE MOBILE SERVICE

18. SUSTAINABLE MOBILE SERVICE

19. ONE SERVICE
Download
Time

20. ONE SERVICE
Download
Time

21. ONE SERVICE
Download
Time

22. ONE SERVICE - TRAFFIC
• Traffic
• UV
Traffic

23. ONE SERVICE - RETENTION
•
, UV
Rating
• Non essential Application
Gamification
• Segment
Retention

24. ONE SERVICE - RETENTION
“ All in one service”
, ,

25. ONE SERVICE - MONETIZE
• Mobile service monetize
BM
• User
Billing
• Billing

26. PORTFOLIO - THEME
• Portfolio Apps
,
• Portfolio Theme
• Theme

27. PORTFOLIO - COMBINATION
???
???

28. PORTFOLIO - COMBINATION
???
, ,
???

29. PORTFOLIO - COMBINATION
???
• X-Y
• ~Carnivalization
??? • Finance

30. PORTFOLIO - COMBINATION

31. PORTFOLIO - RETENTION
Portfolio Short Life Cycle

32. PORTFOLIO - RETENTION
Portfolio Short Life Cycle
“Contents ”

33. PORTFOLIO - RETENTION
Portfolio Short Life Cycle
“Brand
DB ”

34. PORTFOLIO - RETENTION
Portfolio Short Life Cycle
“ + DB
”

35. END OF DOCUMENT