Peter Morville's talk about Ubiquitous Information Architecture and Cross-Channel Strategy at the 2012 IA Summit in New Orleans. Also, see the Prezi, Understanding IA.
6. Architecture
Design
Technology
Information Architecture: It’s What You Do First.
6
7. Polar Bear IA
in•for•ma•tion ar•chi•tec•ture n.
• The structural design of shared
information environments.
• The combination of organization,
labeling, search, and navigation
systems in web sites and intranets.
• The art and science of shaping
information products and experiences
to support usability and findability.
• An emerging discipline and
community of practice focused on
bringing principles of design and
architecture to the digital landscape.
7
10. Fragmentation
Fragmentation into multiple
sites, domains, and identities is
clearly a major problem. Users
don’t know which site to visit
for which purpose.
Findability
Users can’t find what they need
from the home page, but most
users don’t come through the
front door. They enter via a web
search or a deep link, and are
confused by what they find.
Even worse, most never use the
Library, because its resources
aren’t easily findable.
11. Web Strategy
Web
1. One Library Online Onsite
Library
2. Core Areas Congress
(about/for)
National
Library
Copyright
Hierarchy
top-down
3. Network Intelligence + Network
bottom-up
11
12. Wireframes
Library of Congress myLOC | Marti Janes | Sign Out
Library of Congress myLOC | Sign In | Register
Set by Jen Brown
Your Search: gettysburg
Women's Suffrage
Your Search: Women's Suffrage (Set) Comments (7)
Refine Your Search
Search All Categories GO
Available Online (625) ?
New Search Within Results Search Tips | Advanced Search
Refine Your Search
Search This Set GO
Available Online (1) ? - Format, Original
New Search Within Results Search Tips | Advanced Search
Books (2,632) Recommended
Search Tips | Advanced | myLOC | Marti Janes | Sign Out
- Format, Original Photographs (664) The Gettysburg Address
Results page 1 of 3 results Display List | Gallery | Grid | Slide |Congress
Library of Map | Timeline Search All Categories GO Multimedia exhibition featuring the key documents linked to Abraham Lincoln's Gettysburg Address.
Photographs (2) Manuscripts (337)
Print | Save | Share | Subscribe | Add to Set | Rights & Access | Ask a Librarian Custom Sort The Abraham Lincoln Papers
Books (1) Maps (135)
Interfaces
Roughly 20,000 documents including an online collection of 61,000 images and 10,000 transcriptions.
Newspapers/Magazines (122)
- Format, Online
Meade School, Gettysburg Show All
The Gettysburg Address (Web Guide)
Penn[sylvania] on the picket line Online guide to primary documents. Includes selected bibliography and links to external web sites.
Images (1) 1917, Photograph (Image)
Additional Items/Views
A mix of letters, telegrams, and sample advertisements from various - Format, Online Results page 1 of 78,810 results Display List | Gallery | Grid | Slide | Map | Timeline
sources sent to the White House regarding the use of President ... Images (545)
- Subject Print | Save | Share | Subscribe | Add to Set | Ask a Librarian Sort by Relevance
Audio (27)
American History (1) Suffrage campaign days in New Jersey
View All (3) Video (25)
Government, Politics & Law (1) Between 1914-1920, Photograph
Show All The Gettysburg Address
Social Sciences (1) Three women attaching "Votes for women" poster to telephone pole;
• Portal
Collections 2010, Collection
beach in background.
- Subject Of the five known manuscript copies of the Gettysburg Address, the Library
+ Source of Congress has two. President Lincoln gave one of these to ...
Suffrage for women History, United States (35,724)
1871, Book (Full Text, Image), by John Stuart Mill Lincoln, Abraham (18,545)
Gettysburg Address: Primary Documents of American History (Virtual ...
+ Author / Creator No description available. Bain Collection (41,450) Maps & Geography (2,105)
2009, Collection
Civil War Soldiers (785) Show All Gettysburg Address: Primary Documents of American History (Virtual
Services and Programs, Digital Reference Section, Library of Congress)
Related Resources - Source
Images for gettysburg
• Search
Online Catalog (2,668)
Browse neighboring items
Abraham Lincoln Papers (1,701)
(by call number)
Check for online group record Congress/Legislative (6)
Show All
Similar Items
- Author / Creator Story of the Gettysburg address
Similar Item #1
Gallagher, Gary W. (11) 1969, Book, by Kenneth Richards, illustrated by Tom Dunnington
Similar Item #2
Print | Save | Share | Subscribe | Add to Set | All Sizes | Obtain Copies | Rights & Access | Ask a Librarian Similar Item #3 U.S. Congress (10) Traces the events which led to the Battle of Gettysburg in 1864 and
Library of Congress myLOC | Marti Janes | Sign Out Similar Item #4 Show All describes the dedication of the cemetery to the fallen soldiers by ...
• Object
Similar Item #5
Access
First Draft of Gettysburg Address (Nicolay Copy)
Collection Show All (35) - Date
Online - Image (2592 x 1936) 1863, Manucript (Image)
1900s (35)
Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929Plan
Prints and Photographs Division (Available) -- Map & Directions, Floor
1800s (21)
Top Treasure (First Draft of Gettysburg Address). Seen here is the earliest
Search for This Item at Libraries Near You Statistics known of the five drafts of what may be the most famous ...
Add a Tag Show All
Collection Details Viewed 2,745 times
About Raymond Massey reading Lincoln's Gettysburg Address
About the Collection - Language 1935, Non-Music Recording (Audio), performed by Raymond Massey
Title: Meade School, Gettysburg Introductory Presentation Linguaphone 76743/744 (78A). 1 sound disc : 78 rpm, mono ;
English (35)
Guide to People, Organizations, 10-inch, standard (shellac).
• Set
Author/Creator: Bain News Service publisher Spanish / Español (21)
and Topics
Date Created/Published: [between 1900 and 1906] Bibliography
Selected Sets
The National Library Transcript of the HayDraft - The Gettysburg Address (Library of ...
Collection Connections
Medium: 1 negative : glass ; 5 x 7 in. or smaller. Library of Congress - myLOC | Sign In | Register
Geographic Location
Set #1 (95) the United States of America
of 2010, Collection
Reproduction Number: LC-DIG-ggbain-13836 (digital file from original negative) Set #2 (335) New York, US (35) Please note that the Nicolay and Hay versions of the Gettysburg Address
Rights Advisory: No known restrictions on publication. Quick Links Set #3 (82) Washington DC, US (21) differ somewhat from the generally printed Bliss version.) ...
Working with the
Call Number: LC-B2- 2789-5 [P&P] Collection Show All
About the Library Search ShowCategories
All
All (76) | Add to Set GO
Notes: Today in History: November 19
How to View Each Format Calendar of Events Search Tips | Advanced Search
Title from data provided by the Bain News Service on the negative. Date from similar Detroit - Library Location 2010, Collection
How to Order Copies Hours & Locations
Publishing Co. negative: LC-D4-16-16583. the Digital Collection Tags On November 19, 1863, President Abraham Lincoln delivered a short speech
Building Jobs & Fellowships Jefferson or Adams (5,102)
Spotlight Visit the Library >
• Page
Copyright and Other Restrictions at the close of ceremonies dedicating the battlefield cemetery ...
On negative: Meade Sq., Gettysburg. Library Catalogs Library of Congress Geography & Map (109)
Library Tours
Forms part of: George Grantham Bain Collection (LibraryShop the Library
of Congress). Gettysburg Show All
Maps, Directions, Floor Plans Gettysburg--A battlefield tour
General information about the Bain Collection is available at http://hdl.loc.gov/loc.pnp/pp.ggbain
Browse by 1913
About the Collection Support the Library
Hours 1988, Moving Image or Slide/Transparency (Video), produced by Finley ...
Meade
Prosperity and Thrift: The Coolidge Era and the Consumer Economy, Temp. note: Batch three loaded. Subject Index
1921-1929 assembles a Visit the Library Civil War
+ LC Classification On November 19, 1863, President Abraham Lincoln delivered a short speech
Subjects: document the
wide array of Library of Congress source materials from the 1920s that Contact Us at the close of ceremonies dedicating the battlefield cemetery ...
Title Index Great Reunion
widespread prosperity of the Coolidge years, the nation's transition toGettysburg
a mass consumer architecture
Ask a Librarian
+ Rights & Permissions
economy, and the role of government in this transition. The collection includes... Read more
Format, Original: Programs & Services > battlefield Preservation of Lincoln's Two Drafts - The Gettysburg Address ...
Glass negatives Topics General George Gordon Meade
View All Formats > Highlights > 2008, Set
George Gordon Meade - Set In order to assure the long-term preservation of the two drafts of Lincoln's
Your Search: Prosperity and Thrift (Collection) Format, Online: Comments (5)Congress Arts & Culture Audio Celebrate the Joy of Reading
Schools Gettysburg Address (137) Gettysburg Address in the Library of Congress collections ...
Image (2592 x 1936) Current and historical Business Meade School Books Wise Guide to loc.gov
legislative information. Battlefield Photos (120)
Caveats
Collections: Engineering Pennsylvania Images Webcasts from the Library
Refine Your Search Lincoln Manuscripts (95) The Gettysburg campaign; a study in command.
Search This Collection Bain Collection, Civil War Soliders GO Geography Detroit Photographic Co. Manuscripts 1968, Book, by Edwin B. Coddington
Available Online (125) ? Copyright Show All
26th Pennsylvania Emergency
Bookmark This Record: Results
New Search Within Search Tips | Advanced Search Government Maps News > xviii, 866 p. illus., facsim., plans, ports. 24 cm.
Services and information from Infantry Monument
http://loc.gov/pictures/item/ggb2005013836 the U.S. Copyright Office. Health Newspapers Look Inside: Page: 1, 2, 5, View All
- Format, Original Monuments December Film Series
- Tag
Results page 1 of 455 results Display List | Gallery | Grid | Slide | Map | Timeline History, International Photographs
Photographs (194) Paulbattle (137) Awarded
McCartney
Center for the Book Show machine tags (2)
History, United States Poetry The LOC.GOV Wise Guide : Turning Point of the Civil War ...
Manuscripts (87) Print | Save | Share | Subscribe | the MARC Record for Access | Ask a Librarian
View a Comment
Add Add to Set | Rights & this item. Relevance Gershwin Prize
address (120)
John W. Kluge Center 2007, Collection
Journalism Prints/Posters The Gettysburg Address
Maps (35) Add a Tag battlefield (95) The battle of Gettysburg (July 1-3, 1863) is considered the turning point of
Law Library Law & Legislation Sheet Music
Newspapers/Magazines (22) Show All the Civil War. Gen. Robert E. Lee's defeat by the Army of the ...
Calvin Coolidge Papers. Advertisement Exploitation Veterans History Project Literature Video/Films Popular >
• Visual Design
Books (19)
1923-1928, Set World Digital Library Philosophy
Show All A mix of letters, telegrams, and sample advertisements from various SEARCH SHARE VISIT
Psychology
sources sent to the White House regarding the use of President ... Explore By Related Searches
rjones0856 says: Especially For... Religion
- Format, Online Science Author 1. Civil War gettysburg address gettysburg pictures gettysburg facts
Public battle of gettysburg gettysburg college gettysburg ghosts
Images (85) Selling Mrs. ConsumerThis says "Meade School" at lower left. It's the Meade High School in Gettysburg, which opened in 1897. Date 2. Great Depression
Librarians Social Science gettysburg civil war gettysburg confederate antietam
Audio (27) 1929, Manuscript (Full I don't know ifby Christine Frederick
Text, Image), it's still in use. 3. The Constitution
Sports & Recreation Location (e.g., California)
Selling Mrs. Consumer analyzes the relationship between women and Publishers
Video (25) Language 4. Thomas Jefferson
the consumer economy. The months ago. ( permalink ) Reply a ...
Posted 9 author, Christine Frederick, was Researchers
Was this comment helpful? Yes No Report this World Culture
Show All Name (e.g., Famous People) 5. Frieze Patterns
Teachers 1 2 3 4 5 Next
BobMeade says: 6. Barack Obama
• Starting Point
Images in Prosperity and Thrift Collections >
- Subject 7. Abraham Lincoln
Exhibitions > Connect
This building is certainly still there, as this Google maps aerial You shows at the intersection of
Did view Know? > American Folklife 8. Native Americans
Springs Aveneu and Buford Avenue: maps.google.com.au/maps?f=q&source=s_q& hl=en&... Exploring the Early Americas Find us on Subscribe & Comment Download & Play Questions
Did you know that the The Civil War 9. Slave Narratives
Pilgrims weren't the first to Creating the United States RSS & Email | Blogs Podcasts | Webcasts | iTunes U Ask a Librarian | Contact Us
Yes No
The Declaration of Independence 10. John Hanson
Posted 8 months ago. ( permalink ) Was this reply helpful?
celebrate Thanksgiving? Report this
Anne (LOC P&P) says: Library of Congress
Thanks for your comments. We'll incorporate the date and other info. noticed on the neg. next About the Library Programs & Services Our Collection Browse by Topic
time we update. Search Arts & Culture
Connect The Library's Mission Copyright
History of the Library Congress/Legislative Library Catalogs Business
Posted 7 months ago. ( permalink ) Was this reply helpful? us on Yes
Find No Subscribe & Comment
Report this Download & Play Questions
Engineering
Fascinating Facts Collections
RSS & Email | Blogs Podcasts | Webcasts | iTunes U Ask a Librarian | Contact Us Center for the Book
Exhibits Geography
Pixel Wrangler says: Hours John W. Kluge Center
Government
Home | About | FAQ | Site Map | Contact | Press | Accessibility | Legal | USA.gov Maps, Directions, Floor Plans Law Library Browse by Format
Health
Meade School was named to honor General George Gordon Meade who directed the Union army in one Library Tours Veterans History Project Audio
of its greatest battles, defeating Confederate General Robert E. Lee at the Battle of Gettysburg. A Service of the Library of Congress History, International
World Digital Library Books
Calendar of Events History, United States
Images
The monument at the left of the photograph (above) is the 26th Pennsylvania Emergency Infantry Shop the Library All Programs & Services A-Z Journalism
Manuscripts
Monument. A monument to General Meade is located at the nearby battlefield: Support the Library Law & Legislation
Popular Maps
Literature
Offices & Divisions Newspapers
"Gen. Meade - Gettysburg (LOC)" by William H. Tipton 1. Civil War Philosophy
Organization of the Library Photographs
2. Great Depression Religion
Press Room Poetry
3. The Constitution Science
News & Highlights Prints/Posters
4. Thomas Jefferson Social Science
Jobs & Fellowships Sheet Music
12
5. Frieze Patterns Sports & Recreation
Video/Films
World Culture
Posted 7 months ago. ( permalink ) Was this comment helpful? Yes No Report this Home | About | FAQ | Site Map | Contact | Press | Accessibility | Legal | USA.gov
A Service of the Library of Congress
13. “Give me a fulcrum and a place to stand,
and I will move the world.” —Archimedes
Users
Portal
ry
Paths
Ab
ve
co
ou
Patterns
Dis
t
Brand Incentives Find
Search Objects
Federated Goal
Faceted Gateway
Fast Collection
Ask Browse Findable Social
13
14. Search is a Complex, Adaptive System
Goals Interaction Features Indexing Tools
Psychology Affordances Technology Structure Process
Behavior Language Algorithms Metadata Incentives
Interface
Query Results Engine Content
Users Creators
Source: Search Patterns (2010) 14
16. Where architects use
forms and spaces to design
environments for inhabitation,
information architects use
nodes and links to create
environments for understanding.
Jorge Arango, Architectures
16
23. The Future of Mobile Search
Location Aware
Location Aware Search by Wandering
Query by Wandering Multisensory
The Future of Mobile Search
24. “Information is blurring the lines between products and
services to create multi-channel, cross-platform, trans-
media, physico-digital user experiences.” Peter Morville
32,000 B.C. Visual Thinking
I n t e rt w i n g l e
1976 Information Architecture
1995 User Experience
1982 Service Design
2005 Ubiquitous Computing
1986 Interaction Design
“People keep pretending they can make things deeply
hierarchical, categorizable, and sequential when they can’t.
Everything is deeply intertwingled.” Ted Nelson
24
25. World’s Best
Information Architect
Source: Subject to Change (2008)
25
31. “After a half-hour, a three-tone alert sounds…If the
bottle still has not been opened, the system makes an
automated reminder phone call to the patient or a
caregiver. The GlowCap system compiles adherence data
which anyone can be authorized to track. That way the
doctor can make sure Gramps stays on his meds.”
31
35. BrainPort
Camera in glasses
captures video.
Image recreated on
grid of 400 electrodes.
User feels the shape
on the tongue.
Brain learns to see
through the tongue.
35
36. Media
Book
Channel Platform Newspaper
Web Web Magazine
Product Social Media iOS Video
Packaging Email Android Audio
Print Catalog Messaging Poster
Mac OS X Billboard
Telephone
Call Center Print
MS Windows
Website
Blog Context
Facebook Home
Twitter Work
Walking
YouTube Device Driving
Email Desktop Shopping
Direct Mail Laptop
Scale
Plane
Radio Mobile Party
Covert
Tablet Personal
Television Television
Mobile
Social
Personal
Kiosk Location
Environmental
Time
Architectural
Task
Urban
36
39. Multi-Channel Cross-Channel
SERVICE SERVICE
+ +
Adapted from Cross-Platform Service User Experience
portal.acm.org/citation.cfm?id=1851637 39
40. Craft beautiful designs that deliver a quality experience
to your users no matter how large (or small) their display.
1. Fluid Grids
2. Flexible Images
3. Media Queries
40
42. Why Separate Mobile & Desktop Web Pages at Bagcheck?
With a dual template system, we were able to optimize:
1. Source Order
2. Media (Speed, Quality, Interaction)
3. URL Structure Navigation
4. Application Design at Top
Navigation at
Bottom
42
43. To make the right decisions about composition and
consistency, you need a cross-channel strategy.
43
44. Email Web Store Catalog Phone
Content Creators
44
45. Over 50% of REI
online business is
picked up in a store.
45
67. “There is a problem in discussing systems only
with words. Words and sentences must, by
necessity, come only one a time in linear, logical
order. Systems happen all at once. They are
connected not just in one direction, but in many
directions simultaneously. To discuss them
properly, it is necessary to use a language that
shares some of the same properties as the
phenomena under discussion.”
68. "In an era of cross-channel
experiences and product-service
systems, it makes less and less
sense to design sitemaps and
wireframes without also..."
69. “…mapping the customer journey, modeling the system dynamics, and
analyzing impacts upon business processes, incentives, and the org chart."