1. Using
Social Media for
Job Search
Morten Vium, ModerneJobsoeger.dk
23 October 2012

2. What Are We Talking About?
LinkedIn
Twitter
Facebook Network
Job search
Career Exposure

3. About Me...
• Age: 23
• Home: Aalborg
• Business School dropout
• Entrepreneur
• ModerneJobsoeger.dk
• LinkedIn-Guides used at ”Job centres” and Unions
• 1300+ subscribers and 8000 monthly visitors
• Speaker
• E-book

4. Network

5. What Can Social Media Help
You Do?
• Stay updated on job openings.
• Build new professional relations.
• Get exposed to decision makers.
• Be searchable.

6. This won’t land
the job for you
… but it might increase your
chances

7. ...of privately owned companies use LinkedIn to
researche potential employees

8. More Facts
Which elements were used Total Privat Public
when you hired your newest 2012 e
employee?
LinkedIn 10% 13% 5%
(3%) (5%) (0%)
12
9
6
Konsulenthuset ballisagers
3 rekrutteringsanalyse 2012
0
2011 2012

9. 3 Ways to a Job Using
LinkedIn
Helene
• IT project coordinator
Sanjin
• Bank Clerk
Martin
• Education Management

10. Define Target Your Audience
People
Companies
Industries

11. Facebook
• Very informal
• B2C companies
• All industries

12. Twitter
• Informal
• ”Creative”
industries
• Communication,
Web, Marketing,
Media, Graphic
design.

13. LinkedIn
• Fairly formal
• Recruiting and
networking
• HR, Finance, IT, Admi
nistration, Manageme
nt, Sales

14. Facebook
• Activate your social
network
• ”Like” relevant
companies
• Stay on top of job
openings by liking
popular job sites

15. Twitter
• Follow relevant
people
• Join the
conversation
• Get exposure
• Stay on top of job
openings

16. LinkedIn
• Be Searchable
• Join groups
• Follow companies
• Share knowledge

18. LinkedIn
Resume Social
Databas Network
e

19. The LinkedIn Profile

20. The Complete Profile
• Industry and zip-code
• Current position
• Two past postitions
• Education
• 5 Skills
• Photo
• +50 connections
• Summary

21. Professional Headline
• Consultant at Copenhagen Municipality
• Unemployed at the moment
• JOB SEEKING Engineer with Great
Experience

22. Professional Headline
• Digital marketing strategy adviser - make
things happen
• Experienced technical salesperson with
passion for customer satisfaction and
electronics.
• Int. Brand Manager looking for new
career opportunity. Primary: strategic
sales / retail management or export sales

23. Foto: Casey Fleser@ Flickr

24. Case

25. Be Patient
Build a relation before you
ask to connect

26. The LinkedIn Group

27. Find the Right
LinkedIn Groups
Foto: Andrew Kuznetsov @ Flickr

28. Share
knowledge that
people can use

29. What I Mean by Knowledge?
Guides News Video
Podcast Statistics
Events Job
postings

30. Monitor
relevant
media
Find
Discuss
knowledge
Share
knowledge

31. Share and Help

32. Thank you.
ModerneJobsoeger.dk
/workindenmark
Slides – Links