Weitere ähnliche Inhalte
Ähnlich wie Everyone's a Winner (20)
Mehr von Morten Gade (20)
Kürzlich hochgeladen (20)
Everyone's a Winner
- 1. Everyone’s
a winner
º
Japan
Rm 2c Wakamatsu-cho center bldg.
4-1-5 Nishi Temma
Osaka 530-0047
+81 06 6362 5150
Denmark
Nikolaj Plads 2
1067 Copenhagen
+45 3393 1883
kontrapunkt.com
Kristina Kristensen, UX designer
Morten Gade, partner
- 4. Kontrapunkt©2015 4
Kontrapunkt is the leading
Scandinavian design agency
We develop brands and design brand experiences through visual identity,
communication, services, products, behaviour and surroundings. We are 60
specialists working globally from our offices in Copenhagen & Tokyo.
- 7. What’s the message?
What’s the channel?
What’s the intended effect?
Who’s the target group?
What genre should be utilized?
…
Kontrapunkt©
- 8. In the days of old,
communication was really
about mediating messages
as efficient as possible.
And if anything, games
where seen as medium you
could choose.
Kontrapunkt©
- 9. Usually only utilised when
old marketing people out of
reach tried to be young and
hip.
Look at us!
We’re millennials!
Kontrapunkt©
- 10. Today however, strategic
thinking communication
professionals have realised
that communication isn’t
just about messages and
media, but more about
meaningful moments and
experiences.
Kontrapunkt©
- 11. Kontrapunkt©
We draw it up like this.
Surroundings
Marketing
communication
CVI
Behaviour
ServicesProducts
Brand
- 13. In this way of thinking,
games and play can be
utilised in the design of
services, products,
communication, etc., etc.
It’s a tool to do winning
communication.
Kontrapunkt©
- 18. Brand promise +
media logic +
user needs & wants
=
Winning
communication
Kontrapunkt©
Brand
promise
User needs &
wants
Winning
Media logic
Advertising
UsabilityInefficient
- 20. 20
One of the
hardest things
is finding true
empathy with
people
different from
yourself.
Kontrapunkt©
- 69. Heike Mutter and Ulrich Genth: Tiger and Turtle: Magic Mountain
Kontrapunkt©
- 75. So, let’s get back
to the winning
communication
75Kontrapunkt©
Brand
promise
User needs &
wants
Winning
Media logic
Advertising
UXInefficient
Winning
communication
- 76. 76
Correctly utilized,
games can be a
way to create
empathy or
emotions, deliver
efficient
communication
and bring the
brand promise to
life.
Winning
communication
Kontrapunkt©
- 77. 77
Correctly utilized,
games can be a
way to create
empathy or
emotions, deliver
efficient
communication
and bring the
brand promise to
life.
Winning
communication
Kontrapunkt©
- 78. 78
Correctly utilized,
games can be a
way to create
empathy or
emotions, deliver
efficient
communication
and bring the
brand promise to
life.
Winning
communication
Kontrapunkt©