The three slide decks were developed as discussion documents for senior stakeholders at a fictional car company. They were produced without specialist knowledge of the car industry, and explore current trends in technology and business generally, rather than those specific to the car industry. The aim was to present possibilities to management, and open up discussion for real world applications in their company. 3 Trends in Technology and Business 1. Implement emerging technologies that ensure instant, targeted and opportunistic responses to customer behaviour and contexts to help drive up sales. 2. Integrate loyalty initiatives into user journeys, to delight the customer, encourage returns, build communities, and increase lifetime value. 3. Improve internal products through the use of data visualisation tools, that will present real-time interpretation of business operations and support company wide communications to help make you more efficient. Read "Apply These 3 Technology Trends for Product Growth" https://www.linkedin.com/pulse/exploring-trends-technology-business-product-owners-morna-simpson?trk=mp-author-card

1. MORNA SIMPSON
Trends in Loyalty 2015
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers
 Going Cardless: Smart Phone &
Tablets and QR codes
 Flexible Rewards System: Must
allow customer evolution and be
sensitive to context
 Collects intelligent data: knows the
customers buying behaviours and
their loyalty patterns
 Experiential Rewards are especially
popular with ‘Millennials’
 Charitable Giving: MyCommunity,
MySchool, MyPlanet
 Engages with customer at critical
touch-points in life-cycle
 Gamification: Sets goals and
outcomes
 Meaningful engagement e.g.
engages customer in brand
definition
 Enables easy social engagement
with personal messages

2. Example Success Story: Topaz Energy
 Play or Park multi-platform game
 Customers collect points when they
buy oil or services
 Monthly awards for every player e.g.
free coffee
 200 points gives customer the
option to play the game for an
experience of a lifetime OR park
their points until next month
 Players win shopping trips to New
York
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

3. AC Rewards for ‘Time’
 Fleet and hire businesses are set up
as hosts, who can offer the game to
their staff and customers, generating
lots of free marketing
 Recommendation scheme for
friends and family grows the
customer base even further
 Staff and customers earn points
based on AC services
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

4.  Small rewards are offered through a
partner business every month for all
players
 Small feel-good rewards means
customers keep playing for points
Claim your free coffee
Small Regular Rewards ForAll Players
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

5. PointsAre Given to Local Charities
 Fleet Business selects charities so that
customers can donate their points
locally & provides an option to invest
points back into the Host Business
 When cumulative thresholds are met
the charity converts points to cash
 This develops brand for both ZEDcars
and the partner business and helps
grow sense of community
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

6. Customers Play Mobile1 To WinACar
 When points threshold is met
customer has the chance to play
Formula 1 Game to win big prizes
 Experiential prizes for individuals
may include a day at Knockhill
Races, a weekend with the Classic
Car Club etc
 ‘Player of The Year’ wins a car
 Generates lots of free press
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

7. Leader Board Generates Free Marketing
 Players are posted to an interactive
Leader Board every month
 Players can easily view their own and
their friends results
 Free marketing can be generated via
local press, and players can post
their results on social media channels
LEADER BOARD
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers

8. SmartAnalytics Give Insights
 Customer can be sorted into groups
over time by monitoring engagement
and behaviours
 ZEDcars can develop pre-emptive
interventions to prevent loss of
valuable customers and to
consolidate ‘Brand Champions’
 An example intervention would be to
invite customers to social event with
ZEDcars to ask for their input to the
brand development
Customer Groups
Loyalty Rewards for ‘Time’, targeting fleet & hire partners and their customers