A campaign for the Rhode Island Coalition for the Homeless to get bystanders on board to join the Zero 2016 campaign at their Annual Awards Luncheon.

1. WHERE DO YOU STAND?
RHODE ISLAND COALITION FOR THE HOMELESS
ZERO 2016 AWARDS LUNCHEON CAMPAIGN
MORGAN THOMPSON
NATALIE NASCENZI
LINDSAY ADAM
CHRISTINA KANE
REHAB SIDRAN

2. YOU ASKED US TO
1 2 3TO MOTIVATE
PUBLIC INTO
ACTION TO
CONTACT
LEGISLATORS
TO LEVERAGE
INFLUENCERS
AT THE
LUNCHEON TO
GET ON BOARD
TO
CONGRATULATE
SUPPORTERS OF
RICH ON THEIR
PROGRESS

3. WORK
, WATCH
WONDER
TO MAKE CHANGE HAPPEN
THE CHANGE HAPPEN
IF IT CAN BE DONE
THERE ARE 3 TYPES OF PEOPLE.

4. DO YOU THINK ENDING
HOMELESSNESS IN RI IS POSSIBLE?
IF SO BY WHEN?
RESEARCH

5. 63 RESPONSES
RESEARCH
53%DO YOU THINK ENDING
HOMELESSNESS IN RI IS POSSIBLE?
IF SO BY WHEN?
47%
YES NO
BELIEVE IT’S
POSSIBLE WITHIN
NEXT 2 YEARS

6. WORKERS WATCHERS WONDERERS
TARGET SEGMENTS
PEOPLE WHO BELIEVE
ENDING HOMELESSNESS
IS POSSIBLE AND CAN BE
DONE BY 2016
PEOPLE WHO BELIEVE
ENDING HOMELESSNESS
IS POSSIBLE BUT NOT FOR
MANY YEARS
PEOPLE WHO DON’T
BELIEVE ENDING
HOMELESSNESS IS
POSSIBLE.

7. WHERE DO YOU STAND?
THERE ARE 3 TYPES
OF PEOPLE IN THIS
WORLD. THOSE WHO
WORK TO MAKE
CHANGE, WATCH
CHANGE HAPPEN OR
WONDER HOW
IT'S HAPPENING.

8. PRE-EVENT
EVENT
POST-EVENT
EVENT INVITATIONS + ENVELOPES
TEASER SOCIAL MEDIA
NAMETAGS
PROGRAM BOOK
VIDEO
TABLE TOPPERS
SOCIAL INTEGRATION
PHOTO SHARING
HONOREE POSTERS
DOOR HANGERS
SOCIAL MEDIA SHARING
MEDIA

9. OUR FIRST TOUCHPOINT TO
THE LUNCHEON
INTRODUCES THE CAMPAIGN
ON THE ENVELOPE
INVITATION
PRE-EVENT

10. OUR INVITATIONS ARE
POSTCARD SIZED WITH
AN ATTENTION CATCHING
GRAPHIC ON FRONT AND
EVENT DETAILS ON THE
BACK
INVITATION
PRE-EVENT

11. TEASER VIDEO
THIS VIDEO TAKES ELEMENTS
OF THE FULL VIDEO THAT
WILL BE PREVIEWED AT THE
LUNCHEON AND IS USED TO
BUILD ANTICIPATION ON
SOCIAL MEDIA.
PRE-EVENT

12. NAMETAGS
AT EVENT
THIS ADDITIONAL PIECE
TIES IN ASKING ATTENDEES
WHERE THEY STAND AND
PATS SUPPORTERS ON THE
BACK

13. VIDEO
OUR VIDEO HAS AN
UPLIFTING ENERGY AND
FEELING THAT EMPOWERS
PEOPLE TO GET ON BOARD +
SUPPORT RICH
AT EVENT

14. PROGRAM BOOK
PROGRAM BOOK TIES
TOGETHER ALL LUNCHEON
INFORMATION IN A WAY THAT
IS EMPOWERING WHILE
STAYING CONSISTENT WITH
THE CAMPAIGN THEME
AT EVENT

15. PROGRAM BOOK
AT EVENT
THE INSIDE COVER
REINTRODUCES THE QUOTE
AND GIVES SPACE FOR A
MESSAGE FROM RICH

16. TABLE TOPPERS
AT EVENT
GIVE ATTENDEES A TALKING
POINT AND A WAY FOR RICH
TO SEAMLESSLY INTEGRATE
CONVERSATION IN REAL LIFE
AND ON SOCIAL MEDIA INTO
THE EVENT

17. TABLE TOPPERS
AT EVENT
AT A CERTAIN POINT IN THE
LUNCHEON, ATTENDEES WILL
BE VERBALLY PROMPTED TO
WRITE DOWN HOW THEY CAN
OR WILL STAND WITH RICH +
SHARE WITH LEGISLATORS

18. PHOTO SHARING
TO END HOMELESSNESSX
AT EVENT
AS A WAY FOR ATTENDEES TO
SHOW THEIR SOCIAL
CIRCLES WHERE THEY STAND
BY HAVING PHOTOS TAKEN
AND EMAILED TO THEM TO BE
SHARED ON SOCIAL MEDIA.

19. PHOTO SHARING
X
AT EVENT
THE PHOTOS TAKEN CAN
ALSO BE PULLED AND USED
AS A VISUAL AS ATTENDEES
ARE LEAVING THE LUNCHEON
FOR A POWERFUL LASTING
IMAGE

20. SOCIAL INTEGRATION
AT + POST EVENT
EVERYTHING AT THE
LUNCHEON DRIVES
CONVERSATIONS TO HAPPEN
ON SOCIAL MEDIA WHICH
WILL DELIVER MUCH EARNED
MEDIA
#standwithRICH

21. HONOREE POSTERS
AT EVENT
AS A WAY TO HONOR RICH’S
MOST SUPPORTIVE WORKERS
AND MOTIVATE OTHER
ATTENDEES, WE USE THIS
TEMPLATE FOR HONOREE
POSTERS

22. DOOR HANGERS
POST EVENT
WE HAND OUT DOORHANGERS
TO ATTENDEES AS THEY LEAVE
THE LUNCHEON AS A SYMBOL
OF THEIR SUPPORT OF RICH
AND TO REACH WATCHERS +
WONDERERS OUTSIDE OF THE
LUNCHEON

23. YOU ASKED US TO
1 TO MOTIVATE
PUBLIC INTO
ACTION TO
CONTACT
LEGISLATORS
WE DELIVERED.

24. YOU ASKED US TO
2 TO LEVERAGE
INFLUENCERS
AT THE
LUNCHEON TO
GET ON BOARD
WE DELIVERED.

25. YOU ASKED US TO
3 TO
CONGRATULATE
SUPPORTERS OF
RICH ON THEIR
PROGRESS
WE DELIVERED.

26. THANK YOU.
#STANDWITHRICH
MORGAN THOMPSON
NATALIE NASCENZI
LINDSAY ADAM
CHRISTINA KANE
REHAB SIDRAN