Building trust and reputation on social media - Best of #PRprochat

1. Bestof#PRprochat
CarrieMorgan,
author,chatmoderator
TRUSTSIGNALS
BuildingTrust&Reputation
onSocialMedia

2. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Whataretrustsignals?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

3. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
We’rebecomingmoresophisticated-trustsignals
guideusalongouronlinejourneys,showingwhois
trustworthy.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

4. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
TressaRobbins
@tressalynne
Recommendationsfromfriendsisastrongtrustsignal
forme.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

5. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
Prezly
@Prezly
Trustsignalsclueyouintosomeone’sauthorityand
influence.Simplyput:doesthispersonknowwhat
they’retalkingabout?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

6. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Whodeservesourtime?Ourreadership?Ourloyalty?
Thoseputtingoutpositivetrustsignals.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

7. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
MartinWaxman
@martinwaxman
Abigtrustsignaliswhetherornotapersonororgdoes
whattheysaythey'lldo.Youknowthatfast
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

8. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
MelissaLaramie
@MelissaJLaramie
Trustsignalsaresocialproof-realpeople,realstories,
videos,photos#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

9. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Howdoessocialmediaimpacttrust?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

10. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
SocialmediaOWNStrustsignals.Ourown,plus
createdbythoseengagingwithus.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

11. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
MelissaLaramie
@MelissaJLaramie
Socialmediaisamustfortrust:beonit,beconsistent,
beauthenticanditmustbeatwo-wayconversation
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

12. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
MartinWaxman
@martinwaxman
Socialmediaspeedsupthepacebuttrust(and
relationships)stilltaketime.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

13. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
JamesRubec
@JamesRRubec
Beingavailableimmediately,beingrealandresponsive
speaksvolumestoyourcharacter.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

14. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
Prezly
@Prezly
Socialalsomeansmixingonlinewithofflinemedia,so
thinkaboutwhoyouraudienceisandwherethey’re
discoveringyou#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

15. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
Social Fly
@socflyny
Asanextensionofthebrand,#socialmustmaintain
credibilityandconsistencywhileadjustingtotoneof
channel.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

16. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Howcanwebuild/influencethetrustsignalswesend
onsocialmedia?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

17. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Dowemakesureclientsunderstandtheimportanceof
RESPONDINGonsocialmedia?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

18. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
BonnieRiechert
@BonnieRiechert
Webuild/influenceourtrustimagesthroughsocial
mediabyconsistency,availability#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

19. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Engagementcreatestrustsignals,original
opinions/ideasdo,too.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

20. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
Social Fly
@socflyny
Mistrustalsoariseswhen#socialfootprintdoesn't
matchactionsofseniorleadership.Scandals,public
statements,etc.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

21. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
MelissaLaramie
@MelissaJLaramie
Buildtruston#socialmediathroughgoodcontent
alignedwithyourmission,beingresponsive,
transparent&consistent#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

22. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
DaneDellenbach
@BBDaneDell
Canbuildtruston#SMbybeingopenandtransparent.
Respondtoquestions&tellyourstory.Tellthemwhy
youdowhatyoudo!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

23. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
WhatsocialmediaactionssendoutNEGATIVEtrust
signals?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

24. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
WhyintheHELLwouldyouwanttosendouta"we
don'tcareaboutyou"vibe?Butcompanies,brandsdo
it?It'scraziness!!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

25. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Notrespondingorengagingarenegativetrustsignals.
Nothandlingcustomerservice=bad!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

26. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
JamesRubec
@JamesRRubec
Robotspeakisterrible.Havingmultipleaccounts
parrotingawfuluglyCorpostatements.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

27. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
BonnieRiechert
@BonnieRiechert
Socialmediaactionsthatsendoutnegativetrust
signalsincludepoststhatareinsensitive,offensive
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

28. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
DaneDellenbach
@BBDaneDell
Beingdefensiveandjustifyingactionsarenegative.
Eitherapologizeorstandbyyouropinion,tellothers
whoyouare.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

29. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Lackofbrandclarityhurtstrust,too.Ifyoudon’tknow,
whyshouldwe?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

30. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Howdotrustsignalsimpactreputation?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

31. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Trustandreputationarekissingcousins.Theythriveon
eachother’ssuccess(orlackthereof).#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

32. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Ibelieveyoucanbuildtrustwithouthavingareputation
(yet),butyoucan'thaveareputationwithouttrust
supportingit.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

33. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
CarrieMorgan
@morgancarrie
Expertise,confidenceandspeakingupcreatestrust,
growsreputation.SocialmediaisIDEALculturingplace
forgrowth.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

34. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
MartinWaxman
@martinwaxman
Trustsignals,likehonesty,openness,helpfulness,
admittingyou'rewrongopenthedoortotrust.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

35. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
DaneDellenbach
@BBDaneDell
Ifyoucan'tidentifywaystobuildtrustyourreputation
isafacade,bewearyandlookforwaystogain
foundationalfollowers#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

36. TRUSTSIGNALS-BuildingTrust&Reputation
onSocialMedia
SoCaliDonna
@SoCaliGal
#SocialMediaSloppinesshurtsclienttrust.Ourgoals,
intentions,brandclarityandplanning— plusclient
needs— mustrule.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof
#PRprochat

37. aTwitterchat
forPRpros
#PRprochat
CarrieMorgan,
author,chatmoderator
FirstThursdays
@ 3pmEST