Brazilian Librarians & Twitter

BRAZIL LEADS
THE WORLD
THEO PRESENCE
IN SOCIAL
NETWORKS

SOCIAL
NETWORKS
SPEAKS
A NATURAL
FOR BRAZILIANS

TWITTER HAS HAD
A LARGE
A LARGE
IMPACT ON BRAZIL

AT TIMES, SOME
BRAZILIAN
WORLDWIDE
TRENDING TOPIC

TWITTER
IS JUST
TOO ATRACTIVE
TOO ATTRACTIVE

MORE SPEED
UBIQUITY
FILTER QUALITY

TWITTER
A NATURAL
FOR [BRAZILIAN]
LIBRARIANS

TWO TYPES OF
PRESENCE
PERSONAL &
INSTITUTIONAL

REALLY GOOD AT
PROFESSIONAL
CONVERSATION

NOT SO
GOOD AT
INSTITUTIONAL
CONVERSATION

LIBRARIANS
SHARING WITH
LIBRARIANS

LIBRARIANS
PANPHLETING TO
USERS

LIBRARIANS SIDE:
AWARENESS
ARTICLE REQUEST
NETWORKING

LIBRARY X USER SIDE:
LOW LEVEL OF INTERACTION
STRUGGLE TO GET FOLLOWERS
NO PRIOR STRATEGY
ACCOUNTS LEFT BEHIND

LIBRARIANS SIDE:
WAY TO HACK THE SYSTEM
ALTERNATIVE OUT ACADEMICS
SELF BRANDING

LIBRARY X USER SIDE:
DUPLICATION OF WORK
NO IMEDIATE IMPACT
WON’T CONVERT POTENTIALS
IMPOSSIBLE TO PERSONALIZE

LIBRARY’S TWITTER AS
NEWSBOARD
E
HAS FULFILLED
ITS ROLE

ARE WE DOING
MARKETING
OR
ADVERTISING ?

PROVE THAT
SOCIAL MEDIA
WORKS
THEN USE WHAT WE
KNOW TO MAKE IT
BETTER

SOMETHING OF
INCALCULABLE
VALUE THAT NEEDS
TO BE MEASURED

CAN WE MEASURE
HOW MANY BOOKS
WERE LENT
THANKS TO TWITTER?

LIBRARIANS LACK
THE ABILITY
TO DEAL WITH
LACK OF POLICIES

GOOD PROBLEMS
ARE FUEL FOR
A CREATIVE
COMMUNITY

TWITTER IS
MEANT TO BE
SIMPLE
NOT TO BE
FUNDAMENTAL

THINK OF TWITTER
AS A PLATFORM
TO DO THINGS
RATHER THAN
SAY THINGS

CERTAINLY THERE’S
TOO MUCH HYPE
AND IN THE LONG TERM
TWITTER MAY NOT
CHANGE THE WORLD
WORLD.
BUT THE MODEL
IS HERE TO STAY

MAJOR WORKING FORCE
SOCIAL MEDIA EXPERTISE
PORTUGUESE
UNDER 30s

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