This document discusses how to unlock the power of mobile marketing with a small budget. It notes that mobile engagement tools like SMS, social media, apps, etc. can be effective. It emphasizes starting with understanding why your users are using mobile and what tasks they need to complete. It also provides tips for mobile marketing strategies, like testing frequently, developing a clear vision, and focusing on meaningful conversions rather than just copying others.
12. User questions
–Why are your users using mobile?
–What are they expecting to get?
–What tasks will they need to
complete on mobile?
–Why will they want to come back to your
service?
13. –Why are your users using mobile? -
Superbadger
–What are they expecting to get? Easy way to
change the world
–What tasks will they need to
complete on mobile? Act + give
–Why will they want to come back to your
service? Push notifications - ease of use.
14. Is it possible to launch an app on a
limited budget, or is it just a
pipedream? And what returns am I
likely to get?
17. Our aims
1. Make people in poverty visible.
2. We stop doing clicktivism and move towards
deeper engagement with our supporters.
3. New technologies for fundraising.
4. Creates a good end-to-end giving, pray and
campaign experience for web and all devices.
5. Data-driven digital marketing.
21. What we learnt
1. Have a marketing strategy
2. Test, test and test again - see what works
3. Build ownership for your idea
4. Simple wins but it is hard to do all the
time
22. Current trends in mobile donations
and looking to future developments in
mobile marketing.
30. 1. Develop a vision as to where mobile can take
your organisation.
2. Concentrate on that which will deliver
meaningful conversions.
3. Avoid doing things just because others are.
4. Try to relate back to organisational objectives.