(c) Laura Heiber, Friends of the Earth Europe, http://www.foeeurope.org/ How can we talk about the Europe that we want to see - a more sustainable, equitable, inclusive, democratic society - in ways that reach a wider audience, stimulate constructive conversations and inspire a sense of hope and possibility? Laura shared research and approaches developed by a collaborating group of civil society organisations, including Friends of the Earth, aiming to be useful across sectors and topics. She outlined the findings so far, and the plans to apply these new narratives and frames in the run up to the European Parliament elections. Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events

1. S E E K I N G N E W N A R R A T I V E S F O R T H E S O C I E T Y W E W A N T
P R E S E N T E D B Y L A U R A H I E B E R
N E O N D Y E I N C .
M A R K E T I N G P R O P O S A L

2. S E E K I N G N E W N A R R A T I V E S F O R T H E S O C I E T Y W E W A N T
N E O N D Y E I N C .
M A R K E T I N G P R O P O S A L

3. S E E K I N G N E W N A R R A T I V E S F O R T H E S O C I E T Y W E W A N T
T H E R O A D T O T H E N A R R A T I V E
J U N E - A U G U S T ' 1 8
C O L L E C T I N G
S T E E R I N G G R O U P
& S U R V E Y
S E P T E M B E R ' 1 8
S I F T I N G
A N A L Y S I N G &
D E V E L O P I N G
N A R R A T I V E
E L E M E N T S
O C T O B E R ' 1 8
T E S T I N G
N O V ' 1 8
R E F I N I N G
2 0 1 9
I M P L E M E N T A T I O N
D E C ' 1 8
S H A R I N G

4. S E E K I N G N E W N A R R A T I V E S F O R T H E S O C I E T Y W E W A N T

5. S E E K I N G N E W N A R R A T I V E S F O R T H E S O C I E T Y W E W A N T
We want to reach the
undecided, "moveable middle"
and show that
F R A M I N G T A S K
we have common/shared problems
and values
change for the better is possible
together we can achieve a ‘good
life’ for all

6. S E E K I N G N E W N A R R A T I V E S F O R T H E S O C I E T Y W E W A N T
T H E R O A D T O T H E N A R R A T I V E
J U N E - A U G U S T ' 1 8
C O L L E C T I N G
S E P T E M B E R ' 1 8
S I F T I N G
O C T O B E R ' 1 8
T E S T I N G
I N N A T I O N A L
F O C U S G R O U P S N O V ' 1 8
R E F I N I N G
C O N S O L I D A T I N G
T H E N A R R A T I V E
2 0 1 9
I M P L E M E N T A T I O N
D E C ' 1 8
D I S S E M I N A T I O N
& S K I L L - S H A R I N G

7. S E E K I N G N E W N A R R A T I V E S F O R T H E S O C I E T Y W E W A N T
T O M O R R O W I N O P E N S P A C E C
B E P A R T O F T H E E X P E R I M E N T