At the Engaging Networks Community Conference Florian Engel and Glyn Thomas spoke about a project with Global Justice Now (formerly known as WDM). Want to find out more about us? We would love to answer any questions you might have! Contact us: https://www.more-onion.com/en/get-touch-us

1. Global Justice Now
Florian Engel & Glyn Thomas
more onion

2. Series of online actions
• Justine Greening & New Alliance
• Engaging campaign
• Reactivate lapsed supporters
• Recruit new supporters
• Data for telemarketing

5. Four themed actions
• Coca-Cola
• Diageo
• Monsanto
• Unilever

10. Complex segmentation
New recruits from action one
Email 1: one week after they have taken action,
Coca-Cola full address details action email.
Email 2: one week later, send them a Monsanto
full address details action email.
Email 3: if haven’t taken either company action,
send a Diageo full address details action email.
Email 4: if haven’t taken any above, Unilever

11. Complex segmentation
New recruits from company actions
Still looking to gain full data from them.
Email 1: send a Monsanto if took Coca-
Cola and vice versa / send Unilever if
took Diageo and vice versa.
Email 2: if not taken second company
action, send Diageo if seen Monsanto &
Coca-Cola / send Coca-Cola if seen
Diageo & Unilever

12. Outcomes
• Conversion rate on the page: 80%
• Lapsed supporters re-engaged: over 1000