How Global 2000 mobilized 250.000 people in less than two weeks. Presentation by Victoria Zedlacher at the ECF Europe 2013.

1. Victoria Zedlacher
GLOBAL 2000
Web Management &
Digital Campaigning
How we mobilized
250.000 people in
less than two weeks

2. FRIENDS OF THE EARTH AUSTRIA
How we mobilized 250.000 people
in less than two weeks
Farmers:
Have to register their seeds
●→ bureaucratic
●→ expensive
Private Persons:
Only allowed to sell seeds if
registered
→--> hardly affordable
Diversity:
Will be banned into niches
The Problem...

3. FRIENDS OF THE EARTH AUSTRIA
How we mobilized 250.000 people
in less than two weeks
Who profits from the new seed legislation?

4. FRIENDS OF THE EARTH AUSTRIA
How we mobilized 250.000 people
in less than two weeks
GLOBAL 2000 and ARCHE NOAH joined
together and launched Petition „Freedom
for Diversity“
Petition Tool: Campagnion by More Onion

5. FRIENDS OF THE EARTH AUSTRIA
How we mobilized 250.000 people
in less than two weeks
●
Pressconference on 16th
April
●
3.000 – 5.000 Visitors a day until 21th
April
●
30.000 Visitors on 22nd
April
●
65.000 Visitors on 23rd
April
●
16.000 Visitors by 27th
April
● …
Conversion Rate 80%
until 7th
May > 7.000 Visitors/Day
● > 40.000 shared via E-Mail
● >156.000 visited via Facebook
● Most Subscribors from Austria
● Almost the half from Germany
● Also Switzerland, Netherlands, England...

6. FRIENDS OF THE EARTH AUSTRIA
How we mobilized 250.000 people
in less than two weeks
250.000 Signatures had the effect that
● all Austrian decision makers, including the minister for agriculture, announced to protect the
agricultural biodiversity.
● The parliament's first chamber, the Nationalrat, adopted a resolution binding the minister (also the
future one) to defend the petition's contents in Brussels.
● The second chamber adopted a subsidiarity complaint.

7. FRIENDS OF THE EARTH AUSTRIA
How we mobilized 250.000 people
in less than two weeks
Thank you for your attention!
Freedom for diversity: Sign freievielfalt.at