Assessment 2 Subjects

1. Measuring ATTITUDES & VALUES 09/01/2011 Measuring Attitudes and Values Janice Cabatic Loreto Morales Mechille Lacuesta Jhonalyn Peralta

3. Three components of an attitude: The emotional or feeling segment of an attitude The opinion or belief segment of an attitude An intention to behave in a certain way toward someone or something 09/01/2011 Measuring Attitudes and Values The ABC's of attitudes. Does each attitude have one or more of following components?: A: Affective (liking, feeling for) B: Behavioral (how you behave toward object in question) C: Cognition (your beliefs/thoughts about object in question)

6. Values in the Rokeach Survey 09/01/2011 Measuring Attitudes and Values

15. 09/01/2011 Measuring Attitudes and Values Steps in Developing an Attitude Test Step 1: Define the Construct Define the attitude (or construct) that you wish to measure. Examples of attitudes are ; attitudes toward racial integration, attitudes toward women bosses, attitudes toward smoking, attitudes toward water conservation and so forth

16. 09/01/2011 Measuring Attitudes and Values Steps in Developing an Attitude Test Step 2: Breakdown the Construct Usually an attitude (or construct) needs to broken down into a number of categories. . For example , racial attitudes can be broken down into: marriage, social interaction, cultural heritage, workplace and so forth.

17. 09/01/2011 Measuring Attitudes and Values Steps in Developing an Attitude Test Step 3: Brainstorm Discuss and come up with a list of about 8-10 statements for each category of the attitude. Develop an equal number of positive and negative statements about each category of the attitude object.

18. 09/01/2011 Measuring Attitudes and Values Steps in Developing an Attitude Test Step 4: Rating the Items Next is to have a group of judges or panel of experts, rate each statement on a 5 point rating scale to ensure content validity (or face validity). . For example, is the statement: I would be or have been in a romantic relationship with a person of another race; describing a racial attitude. 1 = strongly does not describe the attitude 2 = somewhat describes the attitude 3 = undecided 4 = somewhat describes the attitude 5 = strongly describes the attitude

19. 09/01/2011 Measuring Attitudes and Values Steps in Developing an Attitude Test Step 5: Scale Decide on an appropriate scale such as the following which has five possible responses: 1 = strongly disagree 2 = somewhat agree 3 = undecided 4 = somewhat agree and 5 = strongly agree

20. 09/01/2011 Measuring Attitudes and Values Steps in Developing an Attitude Test Step 6: Pilot-Testing Administer the attitude scale to a group of subjects and score the instrument .

23. Everyone deserves the right to an education.

24. Gaining an education is important.

25. Being educated means you have knowledge and understanding about the world.

26. Every week day morning I jump out of bed and think: “Yippee! School again!”

27. I'm sad when it is the end of the school day.

28. On Friday afternoons I feel miserable because there is no school for two days.

29. Measuring Attitudes and Values 09/01/2011