Veri searchinpersonpresentationFull

© 2013 Viper Consulting, LLC
Welcome To This Special Presentation
Brought to you by
Your Email and Phone
Your Presenter: Your Name HereYour Name Here

To start off, I have a question for you…
If I showed you the exact method
GUARANTEED to INCREASE TRAFFIC
and help boost your overall revenue by
up to 10% this year...

Would you spend just five minutes
per day to grow your business?

At VeriSearch we’ve combined the Most Effective Long
Term Marketing Strategy for Local Business with a
Proven System to Guarantee Quick Results.

BASED SOLELY ON COLD HARD FACTSBASED SOLELY ON COLD HARD FACTS
&& PROVEN RESEARCHPROVEN RESEARCH

Local Search Facts
Did you know that 94% of new customers use
search engines to find local businesses…
...and that 70% of households use the internet as their go-to
source when purchasing local products & services?

It’s Obvious That you Need to Be at the Top of the Search
Engines when people look for you.
Problem is, Getting to the Top isn’t Easy these Days, and it’s Not
Cheap Either.
Getting To The Top Doesn’t
Equal More Calls and Customers

But here’s the real problem, and what most marketing
companies are not telling you:
Being at the top is still not enough to guarantee leads and
sales for your business.
The Problem with SEO

Even if You’re at the Top of Search Engines
You’re Still Competing With the Other 10
‣ … there’s nothing that makes you stand out…… and no reason for a
customer to choose you over your competitorSee, you have to think like
a customer

Do People have Time to VisitDo People have Time to Visit
EveryEvery Search Result?Search Result?
Of course not, right? Many won’t ever visit a company’s
website before making the decision to call.

So What Do They Do Instead?So What Do They Do Instead?
‣ They simply scan the reviews on each listing. They
Want to See What Other people Are Saying
‣ They’re looking for what’s known as a Social Signal
Social signals are your current customers talking about
your business and sharing their experience openly
online

Who WouldWho Would YOUYOU Choose?Choose?

70% of customers trust a business with a minimum of 6
to 10 reviews.
Approximately 72% of consumers surveyed said that they
trust online reviews as much as personal
recommendations even those by anonymous posters!
Why Reviews Are Important!Why Reviews Are Important!
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

Over half surveyed say that positive online reviews make
them more likely to choose a local business.
Do you have a minimum of 6-10 positive reviews to help a
potential customer choose you?
The Power of Positive ReviewsThe Power of Positive Reviews

That’s just the minimum! This requirement isn’t going away
anytime soon. And that’s just based on web search. You
need to be Front & Center for your potential customers
exactly when they need you. And today more than ever you
also need to be mobile-search optimized.
The Power of Positive ReviewsThe Power of Positive Reviews

Smart Phone Users Are Looking For You!Smart Phone Users Are Looking For You!
1/3 of all searches for a local business
are now made on a mobile device.
95% of Smartphone users have
searched for local information.

Do the MathDo the Math
1 billion
1.5 billion
2.3 billion
3.45 billion!
2009
2010
2011
2012
Annual Local Searches
This year that adds up to over 1 Billion Annual Local Searches being
made on mobile devices... and that number is increasing each year.

Mobile Search Result CriteriaMobile Search Result Criteria
‣ Relevancy of the Search Proximity of Your Business to
the Searcher’s LocationThe Ratings & Reviews of Your
Business

61% of Mobile Searchers Call A Business
After a Search...After a Search...
59% Visit the Actual Location
90% of these people take action within 24 hours!

Where Reviews Come FromWhere Reviews Come From
They’re added by Your Customers!
Reviews of Your Business are Posted on Search Sites like
Google, Local Business Directories and other Review
Websites...
These sites take your average review rating and display it
with your listing like a grading system to potential customers.

Where Reviews Come FromWhere Reviews Come From
Ratings give searchers an instant snapshot of your business
reputation based on real customer experiences.When they
see a company with positive reviews, it’s an instant trust &
credibility booster making your phone ring.This is great news
for companies with positive reviews by their listings…
...and bad news for those who don’t.

More Reviews = More MoneyMore Reviews = More Money
★ A 1/2 star or even just a .2% differential in the overall
ratings could mean life or death...
★ Because bad reviews cost you real money.
★ A recent Harvard Business School study found that a one
star rating decrease can reduce revenues by nearly 10%,
so it literally pays you to stay on top of all the reviews that
are posted about your business.
“ “ = $$$

Your Goal!Your Goal!
Your goal is to get the best reviews you can.

Your Goal!Your Goal!
...and then get as many reviews as you can

Why are Reviews Relevant?Why are Reviews Relevant?
Why do the Search Engines care about how many reviews
you have?
Simple. They want to deliver the best results for users.... So
who do you think they’re going to favor… … a company with
no reviews?… or a company with dozens of glowing ones?

Why are Reviews Relevant?Why are Reviews Relevant?
Who do you think the customer is going to choose?They’re
going to choose the first listing they see that has the most
positive reviews, right?

Don’t Take My Word For it...Don’t Take My Word For it...
70% of customers trust a business with a minimum of
6-10 reviews
72% of customers trust online reviews as much as
personal recommendations

The Power of ReviewsThe Power of Reviews
When you have these reviews, it’s like having an army of
virtual sales reps, working 24/7, recommending and
promoting your business…… without asking for a penny in
return.

‣ We differentiate from all other service providers based on our unique
services that focus mainly on generating powerful reviews for business
owners just like you. … and as a result, boosting their search engine
rankings and making them the “obvious choice” for potential customers.So
the question is, how do we do it?
At VeriSearch We Help Local Business OwnersAt VeriSearch We Help Local Business Owners
Increase Online Leads & SalesIncrease Online Leads & Sales

‣ We already know that the more reviews a local business has, the greater
the chance they have to rank and grab a customers attention, right?And we
know that more reviews equals more trust and more sales for a local
business too, yes?So your key goal is to get more reviews.

‣ But getting more reviews from customers wasn’t always easy.Let’s face it:
most of us don’t have time to chase down customers, asking for
reviews…… and at the same time, customers aren’t exactly lining up to
leave reviews either, right?

STEP ONE:STEP ONE: Get Verified
✓ Before you get reviews, you must have a verified local presence online
in the top 3 search engines and industry/local directories.
✓ We help you verify that your local listings are completed and correct on
these directories from one easy to use dashboard that shows your
visibility in your local market.
✓ We’ll reveal any inconsistent details that may delay or prevent Search
Engines from considering your listings.

STEP ONE:STEP ONE: Get Verified

STEP TWO:STEP TWO: Monitor Your Brand

It’s All About Digital Curb AppealIt’s All About Digital Curb Appeal
You want your business to look like the best house on the block.

STEP THREE:STEP THREE: Ignite those Reviews
✓ Now you’re set up and able to display reviews on the proper sites... now we need to get legitimate, fresh reviews coming in.
Remember I said how hard it is to get reviews from customers who are busy and probably forget about you as soon as they get home?
The secret is... you need to snag those reviews at the point of sale. They don’t forget and they’re in a better frame of mind.

The quality and credibility of your reviews
matter as much as the number of them.
So our Proprietary Easy to Implement system
helps you generate positive reviews for your
business leveraging your current satisfied
customers and see results fast!

How It’s DoneHow It’s Done
When someone makes a purchase from you, you hand them
a card which prompts them to leave a review.

Social Ignitor Cards AreSocial Ignitor Cards Are
Review GeneratorsReview Generators
Different Shapes
and Sizes for
Every Industry

How It’s DoneHow It’s Done
With one simple system, you’re now generating more
positive reviews, which leads to more sales, increase your
exposure online, and achieve better rankings.And there’s
another benefit to all of this: with so many positive reviews
you’ll drown out negative reviews and protect your
reputation.
Increasing the number of positive ratings & reviews directly
relates to your business growth & revenue.

What About Those Negative Reviews?What About Those Negative Reviews?
#OMG
For every bad experience a customer
has, they will tell TEN other people
about it!
But, for every good experience, they
only tell one other person...
We are making it easier to spread the
positive reviews while minimizing
adverse affects and helping mitigate
the negative ones!

How to Turn a Negative Into a Positive!How to Turn a Negative Into a Positive!
‣ 100% 5-star reviews can sometimes appear fake!
‣ Everyone has a crazy customer...
they usually ruin their own credibility
‣ 7 out of 10 customers will return to a business
if complaints are resolved quickly
‣ Can you see the power in online reviews
and social signals have on Your Business?

The Power Of VeriSearchThe Power Of VeriSearch
When you combine all 3 components of VeriSearch your
customer and potential customers can rest assured knowing
that before they call or walk in the door that you...
✓ Provide Exemplary Service To Your Customers
✓ Are Actively Working to Generate Feedback Online
✓ They’re Ensured Quality On An Ongoing Basis

VeriSearch is On Watch for
Your Business 24/7/365

When You Take Control of Your Reputation
You Control Your Online Image The Success of Your
Business is
Anchored to Your ReputationRemember:
Your Search Reviews are Your Revenue!

Now is the Time to Combine the Most Effective
Long Term Marketing Strategy a Local
Business can Have with Our Proven System to
Guarantee Quick Results

I’m Sure You’d Agree Based on The Facts We’ve Just
Discussed That Increasing the Number of Positive
Ratings and Reviews Directly Relates To Your
Business Growth and Annual Revenue.

http://VeriSearchLocal.com
FREE BUSINESS EVALUATIONFREE BUSINESS EVALUATION

We currently offer three different packages, to suit your
budget & needs. VeriSearch helps small business owners
build, track, measure, & manage their online presence.
Create, edit or update your business information on the most
relevant and most popular online directory sites that rank
highest in the search engines.

We’ll also include our weekly analytics and
reporting so you know exactly where your
business stands each week with your
personalized online presence & reputation
report delivered directly to your inbox. Each
report includes detailed breakdown of new
sites your business has been added to or
verified on, new ratings, reviews & more!

Here’s What You GetHere’s What You Get
From Each PackageFrom Each Package

Starter PackageStarter Package
Budget Limited BusinessBudget Limited Business
➡ First Set of Social Ignitor Cards & Instructions
➡ Active Intelligence Monitoring
➡ Weekly Reputation and Presence Reports
➡ Verified Local Business Decal for your Entrance
With our starter package, we’ve kept the budget limited businesses in mind.
➡ Regular Newsletter to Keep you Up to Date
➡ Verified Local Business Certificate
➡ Local Visibility Updates

Professional PackageProfessional Package
Serious Business OwnersSerious Business Owners
Includes Complete Starter Package System PLUS:
➡ Online Business Center Access
➡ Local Area Competitor Analysis and Reporting
➡ Online Mention, Image and Content Notifications
Maximize Your Growth and Revenue Potential
➡ Alert Filtering For Customized Notifications
➡ Instant Rating and Review Email Notifications

Premium PackagePremium Package
Social Media IntegrationSocial Media Integration
Includes Complete Professional Package System PLUS:
➡ Connect To Facebook, Twitter, FourSquare Accounts
➡ Schedule Future Posts to FB, Twitter and LinkedIn
➡ Share New Ratings & Review with Your Followers
Build Your Business Referrals Virally Using Social Media
➡ Plus Online Citation Listings and Updates

Ensure Your Business isEnsure Your Business is
Listed Everywhere It Should BeListed Everywhere It Should Be
Front And CenterFront And Center

For as little as $199*
Everything your business needs to start boosting annual
revenue & grow while monitoring your online presence.
Get Started TodayGet Started Today
*One time setup fee applies for initial setup monthly package pricing and features vary

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