Marketing intelligence, change management, staff development and Marketing governance were emphasized much more frequently among “Best Practice Firms” than among the full survey sample. Conversely, “Best Practice Firms” emphasized performance management, Marketing services, and outbound #marketing execution much less relative to other companies surveyed. "Journey to Marketing Operations Maturity" MOpartners.com

1. Best-Practice Companies Focus on Sophisticated
Aspects of Marketing Operations
Marketing
Governance
Mentioned by 40% Journey to Marketing Operations Maturity Benchmarking Study
of Best Practice Staff Development www.MOpartners.com/resources
www.MOpartners.com/blog
Companies
Lead Management
Change Management Campaign Management
60%
Best Practices & Knowledge Management
80% Dashboards & Scorecards
Stakeholder Alignment Sales Alignment
100%
Budget & Finance Marketing Intelligence Socialization & Communications
Measurement Planning Process Improvement Marketing IT