This document summarizes trends observed in New York over September 2010. It identifies four key trends: cherishing the good things in life; togetherness and community; promoting local activities and businesses; and creating a new future focused on ideals like responsibility, playfulness and mixing old and new. Each trend is illustrated by examples showing a movement towards simpler, more meaningful and community-oriented lifestyles.

1. One month in New York
Trend report – September 2010
Peter Heshof
Zeitgeist watcher, marketing strategist, co-founder BLOOM,
20 years into marketing & brands

2. 4 Trends
Cherish the good things
Togetherness
Local
New future
2
2010 ©

3. Cherish the good things
after decades of racing for more and
more it is time for reflection.
To remove what is bad
and to cherish what is good.
3
2010 ©

4. Good things Love for vintage
4
2010 ©

5. Good things Re-value good oldies
5
2010 ©

6. Good things Back to nature: go for organic
6
2010 ©

7. Good things Back to passion for the product
7
2010 ©

8. Good things Back to passion for the product
The newest coffee bar in Williamsburg.
They roast themselves the green beans from Brazil.
Within 48 hours you get the freshest coffee there is.
8
2010 ©

9. Good things Back to passion for the product
Sober style Focus on a great product
9
2010 ©

10. Good things Cherish the simple things of in life
10
2010 ©

11. Good things Need for prosperity and well-being
- more relaxed and
informal lifestyle
- not about perfection, but
going for satisfaction
•Barton
Yin / Yang
11
2010 ©

12. Good things Biking is booming
12
2010 ©

13. Togetherness
after decades of
individualization and cherishing
me, myself and I,
I have missed the warmth of
being together.
13
2010 ©

14. Togetherness Homey style outside
14
2010 ©

15. Togetherness Dog turns your house into a home
15
2010 ©

16. Togetherness Socializing with neighbors
“In their condos, more people socialize with their neighbors”
The New York Times, September 2010
16
2010 ©

17. Togetherness In friends we trust
“What your friends think or people like you think is
much more relevant than what everybody thinks“.
The New York Times, September 2010
17
2010 ©

18. Local
to counterpart
globalization, we
re-value our local activities.
We want to be more
self supporting and less
dependent on others.
18
2010 ©

19. Local Eat local to support the local community
19
2010 ©

20. Local Promotion of local food
20
2010 ©

21. Local Promotion of local farms
21
2010 ©

22. Local Direct from farm to consumer
22
2010 ©

23. Local Rise of small urban factories
Urban factories:
- love for craftsmanship
- joy of making better products
- small local scale
- use best, organic ingredients
- result is a great product
23
2010 ©

24. Local Rise of urban farms
24
2010 ©

25. Local with local participation
25
2010 ©

26. Local Rise of urban nature on the streets
26
2010 ©

27. Local Rise of mobile restaurants
27
2010 ©

28. New future
After the meltdown of the
greed bubbles (credit, house, stocks), it is
time to start creating
a new future with new Ideals.
(PS Togetherness and Local are also part
of this new future)
28
2010 ©

29. New future Flex network society
29
2010 ©

30. New future More playfulness
- is time to smile again
- to bring a sense of pleasure
back into our lives
- a lighter approach
- a gentler humour
- a quirky creativity
* I used some words of Nicki Barton
30
2010 ©

31. New future Mix old & new
31
2010 ©

32. New future Technology makes our lives easier
32
2010 ©

33. New future Take responsibility: Do Good
Pepsi invites the public to Do Good on Times Square.
The brand is dedicating at least $20 million through the end of the year
for donations to local organizations and causes proposed by the public
in realms like health, arts and culture, the environment and education.
The New York Times, 2010
33
2010 ©

34. New future Take responsibility & stand for your Ideals
34
2010 ©

35. New future Take responsibility & stand for your Ideals
35
2010 ©

36. New future But Ideals will also lead to confrontations
36
2010 ©

37. Want the story behind these pictures? Questions? Want more inspiration?
Want to know what these trends mean for your brand?
Mail or call me, peter@tobloom.nl +31 6 18 55 24 37
37