28 May 2018 in Dublin, Ireland.

1. ACT LIKE A CHILD

2. Moodi Mahmoud – Founder, Collaborne
@moodimahmoudi
Moodi is co-founder for Collaborne, mobile, social and cloud innovation and
transformation platform trusted by high performing organizations. Rooted in design
thinking and lean methodology, Collaborne lets organizations engage, empower, and
cross-functionally align their workforce in business innovation and transformation.

3. ACT LIKE A CHILD
@moodimahmoudi

4. We cannot solve
our problems with
the same thinking
when we created
them.
– Albert Einstein

5. REFRAME
@moodimahmoudi

6. In the last 15 years,
52% of S&P 500 companies
have disappeared
1955
61-years life span in S&P 500
2015
17-years life span in S&P 500
vs

7. THE WORLD IS CHANGING:
• New technologies
• New consumption habits
• New customer value expectations
@moodimahmoudi

8. YOU’RE TRYING TO BITE BACK
Innovation
Disruption
Transformation
Uberization
… change!
8@moodimahmoudi

9. Most organizations struggle with innovation
Percentage of global executives who agree
Innovation is
important to our
growth & strategy
84%
We are satisfied with
our innovation performance
6%
Source: McKinsey Global Innovation Survey, McKinsey Innovation Practice

10. WHY DO COMPANIES UNDERPERFORM?
We don’t ask enough questions.
@moodimahmoudi

12. MOST CURIOUS?
4-year-olds ask 390 questions per day.
Source: The Telegraph, March 28, 2013.
Study by Littlewoods.com
@moodimahmoudi

13. RANKED AS MOST DIFFICULT QUESTIONS BY PARENTS
1. Why is water wet?
2. Where does the sky end?
3. What are shadows made of?
@moodimahmoudi

15. NO MORE “WHY” QUESTIONS
By the time we’re 18 years old, we ask 80%
less questions.
@moodimahmoudi

16. NEWSWEEK COVER STORY
“Creativity crisis”
Newsweek, Creativity Crisis, July 10, 2010

17. WHY?
In school, teachers want … ANSWERS.
@moodimahmoudi

18. WHY?
At work, your boss wants … SOLUTIONS.
@moodimahmoudi

19. WHY?
And when it comes to innovation or
transformation, everyone is asking for …
IDEAS.
@moodimahmoudi

20. @moodimahmoudi

21. DESIGN THINKING AND LEAN BEST PRACTICES
(Since 1969)
Innovation and transformation does not start
with ideas! It starts with user needs and
market insights.
@moodimahmoudi

22. We run this
company on
questions, not
answers.
– Eric Schmidt, Google

23. NOT ANY KIND OF QUESTIONS
Previously unknown or inexistent user needs
and insights.
@moodimahmoudi

24. 4 – 24
Project
– Hal Gregersen
@moodimahmoudi

25. @moodimahmoudi

26. 4-24 PROJECT
Write down questions.
@moodimahmoudi

27. ANATOMY OF A GREAT QUESTION
How might we [action verb] for a [persona]
given [user needs] and [insights].
@moodimahmoudi

28. Love your customers. Not fatboys, not
specialty coffee, and not foosball.

29. IF YOU TRULY START
WITH QUESTIONS, YOU
NEVER KNOW WHERE
YOU’LL END UP.
@moodimahmoudi

30. DOUG DIETZ –
GE Healthcare,
GE Adventures DOUG DIETZ
GE Healthcare
GE Adventures

36. FORBES
The 100 most
innovative companies
Forbes, Special Issue, 2017

37. WHAT IS AN INNOVATIVE COMPANY?
• Understands the future better
• Human and business capabilities (process,
systems, ecosystem, leadership skills,
etc.) to capitalize on its understanding of
the future
@moodimahmoudi

38. SALES
Contact to Contract
MARKETING
Market to Prospect
HR
Hire to Retire
FINANCE
Record to Report
InspiredbyCBInsights
WE NEED TO TRANSFORM DESIGN THINKING, LIKE OTHER
FUNCTIONS WERE TRANSFORMED!

39. MAKE DESIGN THINKING:
• Replicable
• Scalable
• Measurable
@moodimahmoudi

40. Source:Forbes,TheWorld’sMostInnovativeCompanies,2017Ranking
82%
Premium

41. In a world of change, the learners shall
inherit the earth, while the learned shall find
themselves perfectly suited for a world that
no longer exists.
Eric Hoffer - Philosopher
@moodimahmoudi

42. Own the
future.
Moodi Mahmoudi
Founder, Collaborne
@moodimahmoudi
www.collaborne.com