Music Business Talk at the Electronic Music Conference and Audio Expo Manila 2013. Mad props to Gerd Leonhard and Seth Godin, two thought leaders whose work inspires me.

1. Connection to Conversion:
Realizing Revenues in a
Challenging Music
Industry
Mony Romana
Saturday, July 6, 13

2. James “Mony” Romana
• Former Record Industry
Executive, worked in EMI, Sony
Music,Warner Music,Viva
Records from 1991-2006
• Music Business Lecturer from
2001-present Dela Salle College
of St. Benilde and Meridian
International College (MINT)
• Entrepreneur, engaged in
developing tech startups in the
Music Industry
• Married 16 years with one
daughter
Saturday, July 6, 13

3. MUSIC
INDUSTRY
IN CRISIS?
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4. •Recorded Music Sales has been on a
downturn year on year for the past decade.
•The size of the industry now less
than half the size from its peak
(43%)
Source : IFPI 2012
Report Record Industry
in Numbers
GLOBAL
TREND
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5. Source : IFPI 2012
Report Record Industry
in Numbers
LOCAL
TREND
•A remarkable growth spurt in 2009
(+19.4%) is now negated by 7%-10% decline
in
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6. The Internet. A wave the
music industry tried to resist.
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7. Saturday, July 6, 13

8. a new hope.
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9. a new hope. digital.
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10. Music Industry
Sales Rise, and
Digital Revenue
Gets the Credit
The music industry, the first media
business to be consumed by the
digital revolution, said on Tuesday
that its global sales rose last year
for the first time since 1999,
raising hopes that a long-sought
recovery might have begun.
The increase, of 0.3 percent, was
tiny, and the total revenue, $16.5
billion, was a far cry from the $38
billion that the industry took in at
its peak more than a decade ago.
Still, even if it is not time for the
record companies to party like it’s
1999, the figures, reported Tuesday
by the International Federation of
the Phonographic Industry,
p r o v i d e s i g n i f i c a n t
encouragement.
By ERIC PFANNER
Published: February 26, 2013
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11. Digital Accounts for 35% Global Music
Sales
Global recorded music revenues up 0.3
per cent, boosted by downloads,
subscription and other channels
Digital revenues up 9 per cent, with
major music services now open in more
than 100 markets
Music is helping fuel
the digital economy...
Digital Music
Revenues Projected
To Reach $20 Billion
By 2015 (Ovum
Study)Source : IFPI 2012
Report Record Industry
in Numbers
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12. ELECTRONIC
MUSIC
Best equipped to ride
the rough wave of the
internet.
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13. “Our musical genre embraced
the Internet, all other genres
fought it”
Danny Whittle
Brand Director
Pacha
Forbes Article by Ryan Mac
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14. Saturday, July 6, 13

15. SFX Files for $175 Million IPO
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16. SHOW ME THE MONEY!
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17. The LABELS are just as perplexed.
“If your self-worth and your confidence is
based on you being an expert, you’re in deep
trouble, because there aren’t any experts,”
Dorie Clark
Contributor
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18. TIPS for
CONNECTION
CONVERSION
IN A
CHALLENGING
MUSIC INDUSTRY
7
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19. #1
REMEMBER:
THE RECORD
INDUSTRY IS NOT
THE MUSIC
INDUSTRY.
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20. PERFORMANCE RIGHTS.
Revenue from the performance
rights (radio, TV, nightclubs,
bars, restaurant and shops)
grew by 9.4% in 2012.
Source : IFPI 2012
Report Record Industry
in Numbers
Saturday, July 6, 13

21. Revenue from
synchronisation deals
(TV advertising, films,
brand partnerships and
games) grew by 2.1%
year on year, accounting
for 2% of total music
revenue.
SYNC REVENUE
Source : IFPI 2012
Report Record Industry
in Numbers
Saturday, July 6, 13

22. LIVE MUSIC
CONCERT REVENUES
YEAR
REVENUE BILLION
US$
2006 16.6
2007 18.1
2008 19.4
2009 20.8
2010 22.2
2011 23.5
Source : emarketer.com
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23. #2
START WITH
YOUR
PRODUCT.
MAKE A
REMARKABLE
PRODUCT.
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24. Saturday, July 6, 13

25. REMEMBER:
WITH THE
INTERNET,
THE WORLD IS
YOUR MARKET.
ANDYOUR
COMPETITION.
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26. GOOD IS NORMAL.
WHY BE NORMAL?
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27. ALL THE
INGREDIENTS
AND TOOLS
ARE THERE FOR
YOU TO
MAKE
SOMETHING
AWESOME.
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28. IS THERE A FORMULA FOR
REMARKABLE?
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29. ALL IT TAKES
IS ONE CLICK.
“The word of
mouth becomes
the word of
mouse.”
Gerd Leonhard
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30. not just content.
CONTEXT.
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31. #3
BE
UBIQUITOUS.
BECAUSE WITH
THE INTERNET,
MUSIC IS
UBIQUITOUS.
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32. MUSIC LIKE WATER.
MUSIC WILL FEEL LIKE FREE.
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33. Saturday, July 6, 13

34. Saturday, July 6, 13

35. #4
KNOWYOUR
AUDIENCE.
REALLY GET TO
KNOWYOUR
AUDIENCE.
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36. ATYOUR
DISPOSAL IS
VALUABLE
INFORMATION
ONYOUR
AUDIENCE.
ANALYTICS.
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37. Saturday, July 6, 13

38. WHENYOU
KNOW THAT
MUCH
MAKE A
GENUINE
CONNECTION
WITHYOUR
AUDIENCE.
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39. FAN CONNECTION.
NINJA
MASTER LEVEL
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40. Saturday, July 6, 13

41. Saturday, July 6, 13

42. #5
BUILDYOUR
NETWORK OF
INFLUENCERS AND
COLLABORATORS.
GET OUT OFYOUR
COMFORT ZONE.
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43. Saturday, July 6, 13

44. Saturday, July 6, 13

45. COLLABORATE.
CONNECT.
WORLDWIDE.
It’s in your genes.
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46. #6
THE INTERNET IS AN
ARSENAL.
MAXIMIZE THE
WEAPONS ATYOUR
DISPOSAL.
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47. Saturday, July 6, 13

48. Invest.
Invest
More.
Invest
Wisely.
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49. #7
TRY.
PUTYOURSELF
OUT THERE.
FAIL.
TRY AGAIN.
SUCCEED.
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50. Saturday, July 6, 13

51. THIEVES?
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52. Saturday, July 6, 13

53. OBSCURE.
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54. YOU ARE
AN
ARTIST. YOU ARE A
MARKETER.
YOU ARE THE
BRAND.
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55. THANKYOU.
www.monyromana.com
@Mony_Romana
facebook.com/MusicBusinessWeek2013
facebook.com/Odicion
***for educational purpose only.All rights to images by original owners no infringement intended.
Saturday, July 6, 13