1. Page © 2011 Ahead of Time GmbHAhead of Time 16
Digital Big Bang

2. Page © 2011 Ahead of Time GmbHAhead of Time 17
What happens when
the Internet grows
from 23 gTLDs to
more than 1,500?

3. Page © 2011 Ahead of Time GmbHAhead of Time 18
Pre Big Bang
.ME*

4. Page © 2011 Ahead of Time GmbHAhead of Time 19
Post Big Bang
The next generation of Internet

5. Page © 2011 Ahead of Time GmbHAhead of Time 20
Post Big Bang
The next generation of Internet

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Post Big Bang
The next generation of Internet
ICANN Registration Window 2012

7. Page © 2011 Ahead of Time GmbHAhead of Time 20
Post Big Bang
The next generation of Internet
ICANN Registration Window 2012
‣ 1.930 Application were submitted

8. Page © 2011 Ahead of Time GmbHAhead of Time 20
Post Big Bang
The next generation of Internet
ICANN Registration Window 2012
‣ 1.930 Application were submitted
‣ 1.409 unique strings to launch in the next 2 years

9. Page © 2011 Ahead of Time GmbHAhead of Time 20
Post Big Bang
The next generation of Internet
ICANN Registration Window 2012
‣ 1.930 Application were submitted
‣ 1.409 unique strings to launch in the next 2 years
‣ 50% of Interbrand‘s Top 100 Global Brands applied

10. Page © 2011 Ahead of Time GmbHAhead of Time 20
Post Big Bang
The next generation of Internet
ICANN Registration Window 2012
‣ 1.930 Application were submitted
‣ 1.409 unique strings to launch in the next 2 years
‣ 50% of Interbrand‘s Top 100 Global Brands applied
‣ 36 of the Fortune 100

11. Page © 2011 Ahead of Time GmbHAhead of Time 20
Post Big Bang
The next generation of Internet
ICANN Registration Window 2012
‣ 1.930 Application were submitted
‣ 1.409 unique strings to launch in the next 2 years
‣ 50% of Interbrand‘s Top 100 Global Brands applied
‣ 36 of the Fortune 100
‣ ICANN is likely to open a second windows to
acquire to top level domains in 2-5 years

12. Page © 2011 Ahead of Time GmbHAhead of Time 20
Post Big Bang
The next generation of Internet
ICANN Registration Window 2012
‣ 1.930 Application were submitted
‣ 1.409 unique strings to launch in the next 2 years
‣ 50% of Interbrand‘s Top 100 Global Brands applied
‣ 36 of the Fortune 100
‣ ICANN is likely to open a second windows to
acquire to top level domains in 2-5 years
‣ ICANN earned more than $350 million in fees

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Post Big Bang
The next generation of Internet
Question
‣ What will companies do who collectively invested $350
million for new TLDs?
‣ Sit and wait
or
‣ Innovate, Develop and Push to drive ROI

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Post Big Bang
The next generation of Internet
Top Filers

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Post Big Bang
The next generation of Internet
Top Filers
‣ Who filed?
‣ Who did not?
‣ No Facebook?
‣ No Twitter?
‣ No eBay?

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Post Big Bang
The next generation of Internet
Top Contested TLDs

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Post Big Bang
The next generation of Internet
Evolution Search
‣ How will search develop with the rise of new TLDs?
‣ Google invested roughly $20 million in new TLDs.
What does this mean to Google‘s Search Algorithm?
‣ Change:
Always opportunities for Innovators.

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Post Big Bang
The next generation of Internet
But two things are for sure....
‣ The value of a good domain will never decline.
‣ The importance of domains will grow.

19. Page © 2011 Monty Metzgermonty.de
Ahead of Time
Innovation. Investments. Inspiration.
Monty C. M. Metzger
CEO & Founder
web www.aheadoftime.de
email monty@aheadoftime.de
twitter @montymetzger
blog http://blog.monty.de