Learn what it takes to brand your business with this simple, short slideshow. Executive coach Monte Wyatt is one of the top business coaches in the country. Contact him at coachmonte.com.
5. But where does this fit in?But where does this fit in?
•Look and feel of all communication & deliveryLook and feel of all communication & delivery
•How the market and your customers perceive youHow the market and your customers perceive you
(Business name, Advertising)(Business name, Advertising)
•What customers, staff and other stakeholders sayWhat customers, staff and other stakeholders say
about you and expect of youabout you and expect of you
•The way you run, position and communicate yourThe way you run, position and communicate your
business, how you grow your businessbusiness, how you grow your business
•What you promise your marketWhat you promise your market
6. How do we do it?How do we do it?
Define what we want to be known asDefine what we want to be known as
Company nameCompany name
SloganSlogan
ColorsColors
Employees & Uniform – professional imageEmployees & Uniform – professional image
Company website, vehicles, advertisingCompany website, vehicles, advertising
Phone is answered, client feedback, servicePhone is answered, client feedback, service
Other ways to express it?….Other ways to express it?….
7. How do we do it?How do we do it?
Define what we want to be known asDefine what we want to be known as
Company nameCompany name
SloganSlogan
ColorsColors
Employees & Uniform – professional imageEmployees & Uniform – professional image
Company website, vehicles, advertisingCompany website, vehicles, advertising
Phone is answered, client feedback, servicePhone is answered, client feedback, service
Other ways to express it?….Other ways to express it?….