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Social Media For PRs

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marketplace amp Ltd
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Free social media seminar for PRs, held at the eoffice on the 29th May 2009. by Social Media Eye and Montage Communications.

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1 von 19
[object Object],Matthew Anderson – Commercial Director Twitter: @ PRBristolblog @ Montagecomms Linkedin: http://www.linkedin.com/in/montagecommunications Skype: matt2006montage Tel: 07747048731 / Email: [email_address]
 
Social Media Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pic: Extanz (Flickr CC)
Perfect Storm for Social Media Pic: Perfect storm – Josh ev9 (Flickr Creative Commons) Media circulations dropping The rise of Twitter 2,656 % Advertising falling off a cliff Paid for news a “luxury” Facebook hits 200m users Oh My News International ITV regional news gone by 2014 WDP site dropped and the paper? Rupert Murdoch wants to charge for news online
Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional / Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Journalists and Social Media http://muckrack.com/ http://www.journalisttweets.com/ http://www.mediaontwitter.com/ 97% journalists source story information 63% source press releases online Stats: Conversation Age - 2008
Establish an online PR strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Publish Enhance Co-create Promote!
Publish: communication channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],     Uploaded on October 15, 2008 Matt Hamm
Publish: Social Media Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhance: Amplify existing PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Co-publish: Social news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],75,000 / day Source: Paul Bradshaw: Online Journalism blog 2008 / 2009
Enhance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study:Dominos Pizza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: South West RDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Matthew Anderson – Commercial Director Twitter: @ PRBristolblog @ Montagecomms Linkedin: http://www.linkedin.com/in/montagecommunications Skype: matt2006montage Tel: 07747048731 / Email: [email_address]

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Social Media For PRs

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  • 4. Perfect Storm for Social Media Pic: Perfect storm – Josh ev9 (Flickr Creative Commons) Media circulations dropping The rise of Twitter 2,656 % Advertising falling off a cliff Paid for news a “luxury” Facebook hits 200m users Oh My News International ITV regional news gone by 2014 WDP site dropped and the paper? Rupert Murdoch wants to charge for news online
  • 5. Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
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  • 8. Journalists and Social Media http://muckrack.com/ http://www.journalisttweets.com/ http://www.mediaontwitter.com/ 97% journalists source story information 63% source press releases online Stats: Conversation Age - 2008
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