Food for thought - Food e-commerce

•

0 gefällt mir•230 views

With the advent of Amazon Fresh the food industry needs to innovate even more than before to take advantage of the e-commerce opportunity. My presentation looks at consumer trends, issues and opportunities for food brands.

Lebensmittel

E-COMMERCE
www.montagecomms.com
EXPERIENCE-COMMERCE

CUSTOMER JOURNEY
SEAMLESS
CUSTOMER
JOURNEY

www.montagecomms.com
MOBILE
SHOPPING
STILL NOT
GOOD
ENOUGH..

www.montagecomms.com
CLICK & COLLECT
JOHN LEWIS - CLICK & COLLECT

www.montagecomms.com
DELIVERY STRATEGY
“Order in the next 5 hours and receive it
Wednesday, 13th January.”

www.montagecomms.com
DELIVERY STRATEGY
• When is convenient for the customer not the
logistics firm?
• Packing delicates
• Keeping fresh & storage times
• Be clear & offer fixed time slots
• Consider adding click & collect / or various
delivery options
• Can you offer ‘free’ delivery by building
basket size or offering subscription?
• Opportunity for economies of scale?

IMPORTANCE OF SEARCH
• Categories show what you stock and
important for search
• Siloing of content
• Conversion rates through site search
can be up to 50% vs average
• Analyse search for missed opportunities
• Ensure unusual onsite search terms are
tagged for products

CONTENT THAT CONVERTS
• Clear navigation with USPs at the
top with images - technical details
below
• Think benefits not ‘features’
• Story for the consumer as to why
they should buy
• Average time to read a page = 20 s
• Images that show benefits and USP
+ 16% (on Amazon)

www.montagecomms.com
ZERO MOMENT OF TRUTH

www.montagecomms.com
“MOBILE
SHOPPERS
WHO VIEW
REVIEWS,
SHOW 133%
HIGHER
CONVERSION”

www.montagecomms.com
• Delivery, Contact, Pay
• Speed of payment is key
• As few steps as possible
• Progress bar
• Quick and painless
• Consider abandoned cart
marketing
• Trust of payment
‘FRICTIONLESS’ SALES

MEASURING SUCCESS
• Reach via social media / Increase in
search volumes / advertising
• Bounce rate
• Time on page
• Conversion rate
• Drop out rate
• Measuring CPA - Cost per acquisition
• Review - Refine - Repeat

REALTIME CUSTOMER SERVICECONTENT THAT SELLS

www.montagecomms.com
QUESTIONS?
@MRMATTANDERSON

Weitere ähnliche Inhalte

Was ist angesagt?

Every Second Counts - Speeding up WooCommerceChris Lema

Zamzuuproduct7 100119164055 Phpapp02Phillip Cooke

Zamzuuproduct7 100119164055-phpapp02Frantoine Greenwood

Winning the zero moment of truth with word of mouthJason Dea

The Evolution of StandishBrice McBeth

GamificationDo-yeon Han

Change your businessAnurag Dutta

Coupons Order Bumps & One-time OffersChris Lema

Visomall - Reinventing the Shopping ExperienceAdiv Ohayon

Be one of the braveThe Revery

"Let's compete with the machine" Rahim Blak at Collision Conf 2017 in New Orl...Rahim Blak

Marketing Automation GuideCeremit srl

[Webinar] How To Compete Against The Big FishVWO

Chinaza dusonChinaza Duson

Awesome WooCommerce eCommerce Plugins for Wordpress websiteSem Jacobs

Rahim Blak on Collision Conference - Let’s compete with the machine!edrone

Go to marketJason Zippro

VIDEO ADSForce Marketing

Chinaza m DusonChinaza Duson

Physical Products Funnels | Mohamed Ali AguelArab Affiliate Summit

Was ist angesagt? (20)

Every Second Counts - Speeding up WooCommerce

Zamzuuproduct7 100119164055 Phpapp02

Zamzuuproduct7 100119164055-phpapp02

Winning the zero moment of truth with word of mouth

The Evolution of Standish

Gamification

Change your business

Coupons Order Bumps & One-time Offers

Visomall - Reinventing the Shopping Experience

Be one of the brave

"Let's compete with the machine" Rahim Blak at Collision Conf 2017 in New Orl...

Marketing Automation Guide

[Webinar] How To Compete Against The Big Fish

Chinaza duson

Awesome WooCommerce eCommerce Plugins for Wordpress website

Rahim Blak on Collision Conference - Let’s compete with the machine!

Go to market

VIDEO ADS

Chinaza m Duson

Physical Products Funnels | Mohamed Ali Aguel

Ähnlich wie Food for thought - Food e-commerce

UCS - Social media marketing for graduate entrepreneurs marketplace amp Ltd

Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS

Amazon Case StudyEcom For Breakfast

The Myth Of The Offline ShopperBoom Online Marketing

PROJECT REPORT ON AMAZON !!pratikshagarala

Innovative Customer Service Ideas from 2014: Microinteractions We Love!Jeannie Walters, CCXP

How Amazon Business Workss1180091

Top 5 Reasons Your Service Customers Go Somewhere ElseCar People Marketing, Inc.

Misconceptions of selling on amazon review by chris bowserChris Bowser

Pathway pathway express board presentation march 2015Clark Campbell

How Brutally Honest Content Can Generate Trust and SalesCision

Corporate Branding: AmazonChaiWithChaitanya

The role of content marketing and Digital PRImpression

AMAZONGeeta Mohta

AmazonwhitepaperEdmund FOng

7ps of amazonHarsh Kumar

Company audit amazon.com - team 4Dianne_c

Internet Branding 2009Joseph Oliver

Begin with the End in MindProductCamp Twin Cities

WOMinizer - Introduction to Word of Mouth Marketing for Small Business and Pr...Enth Degree Inc.

Ähnlich wie Food for thought - Food e-commerce (20)

UCS - Social media marketing for graduate entrepreneurs

Amazon: Anything, Anywhere, Anytime // Customer Value Series

Amazon Case Study

The Myth Of The Offline Shopper

PROJECT REPORT ON AMAZON !!

Innovative Customer Service Ideas from 2014: Microinteractions We Love!

How Amazon Business Works

Top 5 Reasons Your Service Customers Go Somewhere Else

Misconceptions of selling on amazon review by chris bowser

Pathway pathway express board presentation march 2015

How Brutally Honest Content Can Generate Trust and Sales

Corporate Branding: Amazon

The role of content marketing and Digital PR

AMAZON

Amazonwhitepaper

7ps of amazon

Company audit amazon.com - team 4

Internet Branding 2009

Begin with the End in Mind

WOMinizer - Introduction to Word of Mouth Marketing for Small Business and Pr...

Mehr von marketplace amp Ltd

Top ten data hacks for selling on the Amazon Marketplace #Amafest2022marketplace amp Ltd

ACCURATELY TARGETING YOUR CONSUMER EN MASSE USING DSPmarketplace amp Ltd

Awesome potential of the amazon marketplacemarketplace amp Ltd

The Awesome Sales Potential of the Amazon Marketplacemarketplace amp Ltd

Infographic: The Secret Life Of Your Laundry Basket marketplace amp Ltd

Effective Social Media Implementation and Measurement #ConnectIDEAmarketplace amp Ltd

#CIMSocial How to make social media work for your businessmarketplace amp Ltd

Supporting the sales funnel with social mediamarketplace amp Ltd

The Future of Marketing - Business Link & CIMmarketplace amp Ltd

Future Of Social Mediamarketplace amp Ltd

Know Your Wikis From Your Blogs - CIPR West of Englandmarketplace amp Ltd

Social Media For PRsmarketplace amp Ltd

Ben Market Our Way Out Of A Recessionmarketplace amp Ltd

Mehr von marketplace amp Ltd (13)

Top ten data hacks for selling on the Amazon Marketplace #Amafest2022

ACCURATELY TARGETING YOUR CONSUMER EN MASSE USING DSP

Awesome potential of the amazon marketplace

The Awesome Sales Potential of the Amazon Marketplace

Infographic: The Secret Life Of Your Laundry Basket

Effective Social Media Implementation and Measurement #ConnectIDEA

#CIMSocial How to make social media work for your business

Supporting the sales funnel with social media

The Future of Marketing - Business Link & CIM

Future Of Social Media

Know Your Wikis From Your Blogs - CIPR West of England

Social Media For PRs

Ben Market Our Way Out Of A Recession

Kürzlich hochgeladen

Top Rated Pune Call Girls JM road ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Call Girls in Nagpur High Profile

College Call Girls Nashik Ria 7001305949 Independent Escort Service Nashikranjana rawat

VIP Model Call Girls Shivane ( Pune ) Call ON 8005736733 Starting From 5K to ...SUHANI PANDEY

(ASHA) Sb Road Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escortsranjana rawat

Top Rated Pune Call Girls Dehu road ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...Call Girls in Nagpur High Profile

Call Girls Dubai &ubble O525547819 Call Girls In Dubai Blastcumkojalkojal131

Russian Call Girls in Nagpur Devyani Call 7001035870 Meet With Nagpur EscortsCall Girls in Nagpur High Profile

VIP Call Girls In Singar Nagar ( Lucknow ) 🔝 8923113531 🔝 Cash Payment Avai...anilsa9823

VVIP Pune Call Girls Viman Nagar (7001035870) Pune Escorts Nearby with Comple...Call Girls in Nagpur High Profile

Top Rated Pune Call Girls Yashwant Nagar ⟟ 6297143586 ⟟ Call Me For Genuine ...Call Girls in Nagpur High Profile

(PRIYANKA) Katraj Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune E...ranjana rawat

ΦΑΓΗΤΟ ΤΕΛΕΙΟ ΞΞΞΞΞΞΞ ΞΞΞΞΞΞ ΞΞΞΞ ΞΞΞΞ Ξlialiaskou00

THE ARTISANAL SALT OF SAN VICENTE, ILOCOS SUR: A CASE STUDYHumphrey A Beña

VIP Model Call Girls Mundhwa ( Pune ) Call ON 8005736733 Starting From 5K to ...SUHANI PANDEY

Ho Sexy Call Girl in Mira Road Bhayandar | ₹,7500 With Free Delivery, Kashimi...Pooja Nehwal

Week 5 Dessert Accompaniments (Cookery 9)MAARLENEVIDENA

Call Girls Sb Road Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi

Call Girls in Nashik Ila 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile

Jp Nagar Call Girls Bangalore WhatsApp 8250192130 High Profile ServiceHigh Profile Call Girls

Tech Social Sharing Space 4.0_Donation_System_April_26_2024_Rev70.pdfAlessandroMartins454470

Kürzlich hochgeladen (20)

Top Rated Pune Call Girls JM road ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...

College Call Girls Nashik Ria 7001305949 Independent Escort Service Nashik

VIP Model Call Girls Shivane ( Pune ) Call ON 8005736733 Starting From 5K to ...

(ASHA) Sb Road Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts

Top Rated Pune Call Girls Dehu road ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...

Call Girls Dubai &ubble O525547819 Call Girls In Dubai Blastcum

Russian Call Girls in Nagpur Devyani Call 7001035870 Meet With Nagpur Escorts

VIP Call Girls In Singar Nagar ( Lucknow ) 🔝 8923113531 🔝 Cash Payment Avai...

VVIP Pune Call Girls Viman Nagar (7001035870) Pune Escorts Nearby with Comple...

Top Rated Pune Call Girls Yashwant Nagar ⟟ 6297143586 ⟟ Call Me For Genuine ...

(PRIYANKA) Katraj Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune E...

ΦΑΓΗΤΟ ΤΕΛΕΙΟ ΞΞΞΞΞΞΞ ΞΞΞΞΞΞ ΞΞΞΞ ΞΞΞΞ Ξ

THE ARTISANAL SALT OF SAN VICENTE, ILOCOS SUR: A CASE STUDY

VIP Model Call Girls Mundhwa ( Pune ) Call ON 8005736733 Starting From 5K to ...

Ho Sexy Call Girl in Mira Road Bhayandar | ₹,7500 With Free Delivery, Kashimi...

Week 5 Dessert Accompaniments (Cookery 9)

Call Girls Sb Road Call Me 7737669865 Budget Friendly No Advance Booking

Call Girls in Nashik Ila 7001305949 Independent Escort Service Nashik

Jp Nagar Call Girls Bangalore WhatsApp 8250192130 High Profile Service

Tech Social Sharing Space 4.0_Donation_System_April_26_2024_Rev70.pdf

Food for thought - Food e-commerce

1. www.montagecomms.com Montage crafts compelling brand stories that encourage your consumers to Find, Love & Buy! A FRESH APPROACH TO FOOD E-COMMERCE

2. ENCOURAGE YOUR CUSTOMERS TO FIND, LOVE & BUY WE CRAFT COMPELLING BRAND STORIES TO…

3. E-COMMERCE www.montagecomms.com EXPERIENCE-COMMERCE

4. DOES THIS SOUND FAMILIAR?

5. E-COMMERCE

6. GOOGLE EXPRESS

7. CURBSIDE

8. www.montagecomms.com THE OPPORTUNITY

9. CUSTOMER JOURNEY SEAMLESS CUSTOMER JOURNEY

10. www.montagecomms.com SHOW- ROOMING

11. www.montagecomms.com WEB- ROOMING

12. www.montagecomms.com MOBILE SHOPPING STILL NOT GOOD ENOUGH..

13. www.montagecomms.com

14. www.montagecomms.com A COMMON PROBLEM…

15. www.montagecomms.com CLICK & COLLECT JOHN LEWIS - CLICK & COLLECT

16. www.montagecomms.com DELIVERY STRATEGY “Order in the next 5 hours and receive it Wednesday, 13th January.”

17. www.montagecomms.com DELIVERY STRATEGY • When is convenient for the customer not the logistics firm? • Packing delicates • Keeping fresh & storage times • Be clear & offer fixed time slots • Consider adding click & collect / or various delivery options • Can you offer ‘free’ delivery by building basket size or offering subscription? • Opportunity for economies of scale?

18. www.montagecomms.com

19. STORY

20. TOSQ

21. GOUSTO

22. HUBBUB

23. FIND

24. IMPORTANCE OF SEARCH • Categories show what you stock and important for search • Siloing of content • Conversion rates through site search can be up to 50% vs average • Analyse search for missed opportunities • Ensure unusual onsite search terms are tagged for products

25. www.montagecomms.com

26.

27. CONTENT THAT CONVERTS • Clear navigation with USPs at the top with images - technical details below • Think benefits not ‘features’ • Story for the consumer as to why they should buy • Average time to read a page = 20 s • Images that show benefits and USP + 16% (on Amazon)

28. CONTENT IS KING!

29. VIDEO THAT CONVERTS AND ENTERTAINS

30. www.montagecomms.com LOVE

31.

32. www.montagecomms.com ONLINE REPUTATION

33. www.montagecomms.com BUY

34. www.montagecomms.com ZERO MOMENT OF TRUTH

35. www.montagecomms.com “MOBILE SHOPPERS WHO VIEW REVIEWS, SHOW 133% HIGHER CONVERSION”

36. www.montagecomms.com • Delivery, Contact, Pay • Speed of payment is key • As few steps as possible • Progress bar • Quick and painless • Consider abandoned cart marketing • Trust of payment ‘FRICTIONLESS’ SALES

37. MEASURING SUCCESS • Reach via social media / Increase in search volumes / advertising • Bounce rate • Time on page • Conversion rate • Drop out rate • Measuring CPA - Cost per acquisition • Review - Refine - Repeat

38. www.montagecomms.com SUMMARY

39. UNIQUE STORY

40. REALTIME CUSTOMER SERVICE

41. REALTIME CUSTOMER SERVICECONTENT THAT SELLS

42. CUSTOMER JOURNEY SEAMLESS CUSTOMER JOURNEY

43. www.montagecomms.com QUESTIONS? @MRMATTANDERSON