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Does Your Website Help Or Hinder Your Recruitment Goals? For more hiring & recruiting best practices, visit  Monsterthinking.com http://www.facebook.com/monsterww @monster_works  @monsterww  http://www.monsterthinking.com/ http://www.youtube.com/user/MonsterVideoVault Presented by: Matt Adam Chief Talent Strategist NAS Recruitment Communications Sponsored by:
1990.
XO Laptop. laptop.org
The Challenge. “ These websites are bad, most to the point of embarrassment.  When will companies realize that whatever employment branding or advertising you do is instantly lost when 70% of your candidates judge the credibility of what you said based on what they find on your website?  Without exception, candidates find dated material, dinosaur technology, and copy that’s about as exciting as reading an accounting textbook.” - Dr. John Sullivan
Barriers to Designing Better Websites. ,[object Object],[object Object],[object Object],[object Object]
The Candidate Experience.
As a Candidate, what information would you be most interested in learning on a website? ,[object Object],[object Object],[object Object],[object Object],[object Object],P O L L Please Vote to the Right of Your Screen
You Never Get a Second Chance to Make a First Web-pression.
Every Website Must Contain  the Vowels.
“ A” Stands for “Authentic”. ,[object Object],[object Object],[object Object],[object Object]
Previous Career Site.
Current Career Site. nisource.jobs
“ E” Stands for “Engaging”. webkinz.com
“ E” Stands for “Engaging”. ,[object Object],[object Object],[object Object],[object Object]
Podcasts. accenture.com
Video. americaneaglecareers.com
Blogs. microsoftjobsblog.com
Social Networks. explorehyatt.jobs
LinkedIn.
Facebook.
Twitter.
“ I” Stands for “Intuitive”.
Intuitive Design. wendys.jobs
Site Map.
“ O” Stands for “Options”. ,[object Object],[object Object]
Talent Network.
Talent Network.
“ U” Stands for “User Friendly”. ,[object Object],[object Object],[object Object]
.mobi
“ Y”…Ask the “Why?” Questions. ,[object Object],[object Object],[object Object]
Do you track on a regular basis where Candidates come to your website from and what they do once they are there? YES NO P O L L Please Vote to the Right of Your Screen
You Must Capture the Metrics. Investment Allocation  Candidate Experience  Process Effectiveness
Every Website Must Contain the Vowels. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Capture the Metrics
Thank you & Questions Matt Adam Chief Talent Strategist NAS Recruitment Communications Phone: (800) 264-1942 E-mail: [email_address] Facebook:  Facebook.com/Matthew.Adam1 LinkedIn:  Linkedin.com/in/matthewadam Twitter:  madam

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