1. #MonCon
MonCon WEST | October 10–12, 2012

2. #MonCon
eBay Best
Practices
Presented by Brennan Burns
Professional Services Consultant
Monsoon Commerce
ProfessionalServices@monsooncommerce.com
MonCon WEST | October 10–12, 2012

3. #MonCon
 Listing Optimization
 Shipping Strategies
today’s  Store Subscriptions
AGENDA  Top Rated Seller
 Key take aways
 Q&A
MonCon WEST | October 10–12, 2012

4. Optimize Listing Rules #MonCon
Listing rules allow you to list groups of items based
on specific criteria:
 Limit by inventory age
 Avoid insertion fees on items that are not likely to sell
 90-day rule
 Prioritize or delay when items list
 Reduces duplicate sales across markets
 Allows single-quantity items the chance to sell on preferred
market
 Set listing count limits
 Budgeting
 Inventory Prioritization
MonCon WEST | October 10–12, 2012

5. Prioritize Listing Rules #MonCon
MonCon WEST | October 10–12, 2012

6. Customize Listings #MonCon
Listing Template Features:
 Create general or specific templates
 Use Special Tokens to automate data entry
 Customizable HTML
 Branding and logos
 Customer service policy messaging
MonCon WEST | October 10–12, 2012

7. Listing Template Preview #MonCon
MonCon WEST | October 10–12, 2012

8. #MonCon
 Listing Optimization
 Shipping Strategies
today’s  Store Subscriptions
AGENDA  Top Rated Seller
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

9. Ship By Your Rules #MonCon
Shipping rules are set by the Seller, not eBay
Apply shipping rules by inventory group
 Flat-rate, weight-based or free shipping
Free shipping surcharge
 Listings may receive rank benefit
 Allows you to recoup shipping costs
 eBay charges final value fees on price + shipping
MonCon WEST | October 10–12, 2012

10. Shipping Globally #MonCon
Consider international shipping
 eBay US or UK account will suffice
 Increase inventory exposure & sales
 Limit by weight or other criteria
 Specify shipping regions
 Reduce fraudulent orders/refunds
 Exclude entire regions or countries
 Specify up to 4 additional region-specific shipping rates
MonCon WEST | October 10–12, 2012

11. International Options #MonCon
MonCon WEST | October 10–12, 2012

12. #MonCon
 Listing Optimization
 Shipping Strategies
today’s  Store Subscriptions
AGENDA  Top Rated Seller
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

13. eBay – Store Subscriptions #MonCon
Reduce insertion fees by subscribing to an eBay
store
 Subscription options:
 Basic: $15.95/month, 20 cent insertion fees
 Premium: $49.95/month, 5 cent insertion fees
 Best option if you have more than 250 listings
 Anchor: $299.95/month, 3 cent insertion fees
 Best option if you have more than 13K listings
MonCon WEST | October 10–12, 2012

14. #MonCon
 Listing Rules
 Shipping Rules
today’s  Store Subscriptions
AGENDA  Top Rated Seller
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

15. eBay – Top-Rated Seller #MonCon
Earn top-rated seller status
 100 transactions, $1K+ in annual sales, 90% of orders w/
tracking
 High Detailed Seller Ratings (DSRs):
 Item as described, Communication, Shipping time and Shipping
and handling charges
 20% discount on final value fees w/ 1-day handling and 14
day return policy
 Improved search placement with Top-rated seller badge
MonCon WEST | October 10–12, 2012

16. #MonCon
 Listing Optimization
 Shipping Strategies
today’s  Store Subscriptions
AGENDA  Top Rated Seller
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

17. Key Takeaways #MonCon
Keys to success on eBay:
 Limit or prioritize the items you list where necessary
 Customize your brand
 Free shipping surcharge
 Strive for top-rated seller status
MonCon WEST | October 10–12, 2012

18. #MonCon
 Listing Optimization
 Shipping Strategies
today’s  Store Subscriptions
AGENDA  Top Rated Seller
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

19. #MonCon
Brennan Burns
(e) bburns@monsooncommerce.com
(p) 971-255-5837
thank you! monsooncommerce.com
Please visit www.monsooncommerce.com/moncon to download a copy of this presentation,
see pictures and videos, and tell us what you think about the conference.
MonCon WEST | October 10–12, 2012