2. #MonCon
Monsoon Pro-
Selling
Internationally
Presented by Brennan Burns
Professional Services Consultant
Monsoon Commerce
MonCon WEST | October 10–12, 2012
3. #MonCon
Capture global buyers
locally
Tap into international
markets
today’s Quick and cost
effective shipping
AGENDA Manage expectations
Key takeaways
Q&A
MonCon WEST | October 10–12, 2012
4. Capture Global Buyers Locally #MonCon
Start Small, Grow Big
New to international shipping? Test the waters from your
home market first
Be selective: limit by item criteria such as category or weight
MonCon WEST | October 10–12, 2012
5. Amazon and Amazon UK #MonCon
Offer international shipping on BMVD products via Monsoon
Offer international shipping rates for EGM products via Amazon
UI (Seller Central & AEM accounts only)
Opt into FBA Global Export/FBA Export for EU programs
Note: Only BMVD is eligible for FBA Multichannel exports
MonCon WEST | October 10–12, 2012
6. eBay – International Shipping Options #MonCon
Specify inventory to ship by weight and/or other criteria
Flat rate versus weight-based
Specify shipping regions
Reduce fraudulent orders/refunds
Exclude entire regions or countries
Specify up to 4 additional region-specific shipping rates
Entice customers from most frequently shipped to countries with more
attractive rates
MonCon WEST | October 10–12, 2012
8. #MonCon
Capture global buyers
locally
Tap into international
markets
today’s Quick and cost
effective shipping
AGENDA Manage Expectations
Key takeaways
Q&A
MonCon WEST | October 10–12, 2012
9. Tap Into International Markets #MonCon
International Amazon markets
UK/US
Germany
France
Canada
AEM (unified Amazon European Market account)
8 MonCon WEST | October 10–12, 2012
10. Amazon FBA UK #MonCon
BMVD export available worldwide (multi-channel not
supported)
EGM limited to certain categories and countries
AFN orders will not show in Orders tab until shipped
FBA UK will list on Amazon, eBay UK, or data exchange
only
Allows shipping-aware pricing (same as US)
9 MonCon WEST | October 10–12, 2012
11. Tap Into International Markets #MonCon
Ten Countries:
UK
Ireland
Netherlands
Belgium
Luxemburg
Germany
France
Italy
Spain
Portugal
Total Pop.:
~350m
10 MonCon WEST | October 10–12, 2012
12. Amazon European Marketplace #MonCon
Sell across Amazon EU markets using the same
credentials: UK, DE, FR – not IT or ES (yet)
Benefits:
Single account to manage
Choose which countries you want to sell in and when
Single inventory pool for all markets
Single order report for all markets
MonCon WEST | October 10–12, 2012
13. AEM Considerations #MonCon
Considerations before moving to single AEM
account:
If you already sell on multiple EU marketplaces:
You will lose your feedback history in non-domestic
marketplaces
You need to re-list your inventory in non-domestic
marketplaces
Do benefits outweigh above consideration?
Amazon continues to support the prior structure
MonCon WEST | October 10–12, 2012
14. AEM Information #MonCon
AEM Conditions:
Amazon UK is the ‘parent’ – must enable first
Each Amazon marketplace must be enabled and disabled
separately in Monsoon
Amazon UK, FR, and DE can each have their own listing
rules
A SKU must exist in the catalog of each market to list on
that market- ASIN required
All Amazon European Market accounts share one
inventory feed
MonCon WEST | October 10–12, 2012
15. eBay International Options #MonCon
International Site Visibility
eBay.com listings show up on other eBay country sites
Offer worldwide listing exposure listing via one
marketplace
Listings typically show below local sellers
eBay.co.uk
List directly to eBay UK
Compete against local sellers on level playing field
Offer products not available through local merchants
Increase listing exposure (US & UK accounts)
Offer attractive shipping rates
MonCon WEST | October 10–12, 2012
16. #MonCon
Capture global buyers
locally
Tap into international
markets
today’s Quick and cost
effective shipping
AGENDA Manage Expectations
Key takeaways
Q&A
MonCon WEST | October 10–12, 2012
17. Monsoon Shipping Integrations #MonCon
Endicia Dazzle (www.Endicia.com)
USPS international postage printing
Easy to use ‘Print Postage’ feature in Monsoon
Sends back tracking #’s from Dazzle to Monsoon
Monsoon automatically passes shipping info to marketplaces
Postage amount data recorded in Monsoon
Intelligent Business Systems (www.DeskTopShipper.com)
Volume postage discounts
Rate shop multiple carriers
Reduce shipping, handling, & transit time
Create your own business rules
Reduce human error
Save $
MonCon WEST | October 10–12, 2012
18. Monsoon Shipping Integrations #MonCon
Endicia Dazzle – it gets even better!
Coming Soon! Combined Customs postage label
Supports CN-22 Customs form on 4x6 postage label
Prints full page form for CP-72 Customs form
MonCon WEST | October 10–12, 2012
19. International Shipping Discounts #MonCon
Brokers Worldwide (www.BrokersWorldwide.com)
Aggregates international shipments
Scheduled carrier pickup
Volume discounts
Expedited Customs processing
Reduced transit time
MonCon WEST | October 10–12, 2012
20. #MonCon
Capture global buyers
locally
Tap into international
markets
today’s Quick and cost
effective shipping
AGENDA Manage Expectations
Key takeaways
Q&A
MonCon WEST | October 10–12, 2012
21. Manage Expectations #MonCon
Customer Service
Proactive communication with international buyers
Use email templates in Monsoon to provide updates
Translate email for French & German buyers
Use Amazon Market Notes to state shipping times up front
Use eBay Listing Templates to do the same
Monitor Feedback
International buyers expect prompt shipping
Lower sales volume means negative feedback cuts deeper
Process international orders first on daily basis
Ensure reliable shipping process is in place before launching
European markets directly
Avoid cancellations
MonCon WEST | October 10–12, 2012
22. #MonCon
Capture global buyers
locally
Tap into international
markets
Quick and cost
effective shipping
QUESTIONS? Manage Expectations
Key take aways
Q&A
MonCon WEST | October 10–12, 2012
23. Key Takeaways #MonCon
Next Steps:
Get familiar with shipping options & opportunities
Offer international shipping on Amazon & eBay
Enable international Amazon markets (AEM, UK, DE, FR)
Enable eBay UK
Keep customers happy
MonCon WEST | October 10–12, 2012
24. #MonCon
Capture global buyers
locally
Tap into international
markets
Quick and cost
effective shipping
QUESTIONS? Manage Expectations
Key take aways
Q&A
MonCon WEST | October 10–12, 2012
25. #MonCon
Brennan Burns
(e) bburns@monsooncommerce.com
(p) 971-255-5837
thank you! monsooncommerce.com
Please visit www.monsooncommerce.com/moncon to download a copy of this presentation,
see pictures and videos, and tell us what you think about the conference.
MonCon WEST | October 10–12, 2012