How can we change behavior? And when do we speak of manipulation? Senior UX Architect Wim Janssens gives concrete examples and insights in how to integrate users into your story.

1. Invloed en overtuiging
hier staat een subtitel in de template

2. Wim Janssens
@wjanssens
ex-dikkerd / ex-johnny / ex-hiphopper / ex-
promoboy / ex-helpdesker / ex-IT’er / vader /
User Experience Expert / improvisator /
acteur / stand-up comedian / levensclown /
filosoof / dichter / motorrijder / vriend /
co-auteur / pauw-imitator / mobile guy / ex-
basketter / ex-voorlezer-op-trouw /
deugniet…
standpunten zijn die van mijzelf en niet van iemand
anders … duh
my name as a beat courtesy of typedrummer.com

3. Reflexen
de kalkoen en de haan
http://www.schoolplaten.com/kleurplaat-haan-i17778.htmlhttp://www.animaatjes.nl/kleurplaten/kalkoen/kalkoen09-266995/

4. Invloed
1. Wederdienst
2. Consistentie
3. Sociaal bewijs
4. Leuk vinden
5. Autoriteit
6. Schaarste

5. https://akismet.com

6. https://akismet.com

7. https://akismet.com

8. https://akismet.com

9. https://akismet.com

10. https://akismet.com

11. https://www.fiftythree.com/paper

12. https://www.fiftythree.com/paper

13. https://www.fiftythree.com/paper

14. https://www.fiftythree.com/paper

15. https://www.fiftythree.com/paper

16. https://www.fiftythree.com/paper

17. https://www.fiftythree.com/paper

18. https://www.fiftythree.com/paper

19. https://www.fiftythree.com/paper

20. 10 minute
heroes

21. Consistentie

22. “There is no expedient to which
a man will not resort to avoid
the real labor of thinking.”
Joshua Reynolds
http://i.imgur.com/sd9Bjdt.jpg

23. Sociaal bewijs
https://twitter.com/OMGFacts/status/488790642525732864/photo/1

24. The Werther effecthttp://en.wikipedia.org/wiki/Copycat_suicide

26. http://www.huffingtonpost.co.uk/2015/02/05/china-app-store-manipulation-photo_n_6620376.html

27. Leuk vinden
Uitstraling en herkenning

28. http://motocorsa.com/featured/ducati-1199-panigale-desktop-wallpapers-manigale

29. http://motocorsa.com/featured/ducati-1199-panigale-desktop-wallpapers-manigale

31. http://www.exhibit5a.com/technology/do-not-eat-ipod-shuffle/

32. http://zurb.com/soapbox/events/5/Julie-Zhuo-ZURBsoapbox

33. Humor / Surprises

35. http://www.mailchimp.com

36. https://www.youtube.com/watch?v=SB_0vRnkeOk

37. https://www.youtube.com/watch?v=C3Ozz6_pdMI

38. Tell stories
hier staat een subtitel in de originele template

39. $128.74

40. $3,612.51

41. http://dekrachtvancontent.nl/contentstrategie/effectiviteit-dark-practices/

42. Best
audience