Too often, we are tasked to create campaigns that simply need to be seen by as many people as we can afford. Lets stop focusing on "earning impressions" and learn how to create actions. Become inspired to create ideas that drive action by encouraging digital participation. From Facebook posts, to Tumblr sites, to TV commercials, to billboards - no idea is too small or too large to drive action. The more action that can result from an idea the more people we can reach, to create a truly lasting impression.

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Make action
Why & how every idea should encourage
an action
mary snauffer, iris worldwide
@marysnauffer

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Every idea needs
to encourage an
action
And that action needs to
create a digital footprint
so their friends can see it
and then take an action
and their friends can take
an action
and their friends can take
an action…

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What is an action?
It’s an idea that creates participation
An Impression
You see it. You walk away.
How do you share it? Why would you
share it? How do you pass it on?
You can’t.
An action
You see it. You participate with it.
Your participation with it leaves a digital
footprint your friends can see. They
can take an action.
More impressions for the price of 1!

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an idea that creates participation
An Impression An action

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...And digital footprints
for their friends to see and then take
action

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Ideas that
are just
earning
impressions
are missing
out…
big time 

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Learn how to create ideas that encourage
action
To increase your campaign’s reach (aka
get more bang for your buck)
To be memorable…
To, ahem, create a lasting
impression

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Thank you!