Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
2. 1. Research-Refresh-Reshare
• Research: Look for
popular blog posts
• Refresh:
Update with
new info
• Re-share across
all of your
social media
sites
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
3. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
2. Facebook Native Videos
FB Native Videos:
FB = 60% of all video shares
40% better engagement than
YouTube
2.5x higher click through rate
(CTR)
10% lower cost per engagement
New Featured VIDEO on your
page; create playlists on video
tab
*Stats via SocialBakers & ReelSEO
5. 4. Stop Being Pushy
Ad-like or overly
promotional posts
won’t get shown
FB = Cornerstone of
your online identity
Bring your brand story
to life
Genuinely useful info
Customer service
channel
#sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
OCT 2014: 1 billion ppl. visited FB PAGES
(75% from a mobile device)
8. 7. Twitter
Real-time tweets in
search results
You need to be on
Twitter, period
SEO boost likely
790 million tweets per
day; fastest growing
demographic is 55-64
year olds!
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
9. Twitter
Use hashtags to get
found & increase
engagement by 20%
Trending topics – but
beware (relevant)
Upload photos
directly
Use humor & emotion
Use a dashboard
• identify power users
• track trends
• metrics
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
10. *Source: SearchMetrics Ranking Factor Study 2014
8. Google+
It’s here to stay. Maybe. Not?
Our advice for now:
• Stay here & create content
No promoted posts - clean
+1’s help are #3 with search
ranking factors
REVIEWS
The correlation of social metrics with better
rankings remains high, with
recommendations and related signals from
the social graph strongly related to good
Google rankings.
11. 9. LinkedIn
Company Updates:
Authentic
Relevant
Brief
NO EXCESSIVE posting
NO OFFENSIVE posts
(before/afters)
Don’t Forget:
Consistent branding
“Showcase Pages” for
features (up to 10)
Use keywords
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
12. 10. Use Ratings in Your
Social Media Posts
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Hinweis der Redaktion
Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
Make sure you include an action word, keep it short and sweet.
Facebook USER SURVEY Results: More stories from friends and Pages they care about and less promotional content.
790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
Our advice: stay here and continue to create content. There are as many naysayers are there are believers. There are no paid ads here – so the space is clean and enjoyable. Social has been deemed “the new SEO” and Google is the King of Search Engines. +1’s help are #3 with search ranking factors.* Graph source: http://pages.searchmetrics.com/rs/searchmetricsgmbh/images/Searchmetrics_Ranking_Factor_Study_2014.pdf