Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.

1. To Tweet or Not to Tweet How to use Twitter, Foursquare, and QR Codes to get maximum practice exposure Use Twitter Hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

2. About Monique Native San Diegan In the Aesthetic Surgery industry since 1991 (yikes!) Founder Cosmetic Social Media Patient Engagement Marketing™ Certified Social Media Strategist2009 ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors! Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

3. About Monique Native San Diegan In the Aesthetic Surgery industry since 1991 (yikes!) Founder Cosmetic Social Media Patient Engagement Marketing™ Certified Social Media Strategist2009 ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors! Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

4. Goal To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement! Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

5. In a Word Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

6. Relationshipsare Fueled by Conversations Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

7. Radical Strategic Visibility Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

9. #Skin

10. #PlasticSurgeryText messaging ++ global / real time feed Tweets and social updates as CONTENT = better convert existing search traffic Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

11. They Share Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

12. 80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!? Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

13. United Breaks Guitars United stock fell by ten percent because of it, amounting to a loss of $180 million, the Daily Mail informs. Are you vigorously monitoring all channels? Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

14. What to Share Provide Value 1st Momemntum Mktg. Share publications Educational info Be selfless Not # times of day but VALUE of the post Info on topics YOUR client is interested in Mommy blogs Beauty Health Fitness, etc… Look for opportunities to take advantage of something bigger than yourself Daylight Savings Time Royal Wedding BE NIMBLE Be SMART – 3 second rule Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

15. You Can Measure Monique’s Fave Resources: Social Media Examiner Top 5 Twitter Tools for Social Mgrs. http://budurl.com/CSMTOP Mashable BudURL (link shortener) with analytics CoTweet – platform to manage tweets Tweetdesk Hootsuite etc… Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

16. Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

17. QR Codes Stands for Quick Response Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

18. Ryan Miller Do Doctors Make Good Facebook Friends? Ethical considerations, do’s, don’ts, and best practices for doctor conduct on Facebook Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media