Presented at Vegas Cosmetic Surgery Wednesday, June 10, 2015 as part of the Social Media A to Z panel in the practice management track. This presentation is a combination of slides and talks from Monique Ramsey of Cosmetic Social Media, Greg Buford, MD of Beauty by Buford, and David Phillips of NKP Medical Marketing. We cover social media tools and dashboards, monitoring your brand in real time, using Google Analytics, and how to mobilize your patients to provide online reviews.